email marketing strategy

Email Marketing Mistakes

B2B Email Marketing Mistakes to Avoid in 2023

B2B marketers consider email marketing as the most effective channel for revenue generation. And there are many reasons for that. Email marketing offers a cost-effective way to reach and engage with potential clients, build brand awareness, and drive conversions. However, as with any marketing approach, there are common mistakes that can hinder the success of […]

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Email automation

Email Automation 101: Everything you need to know

Continuous communication with your customers is extremely important as a business owner. You need to let your customers know about upcoming promotions, sales, update on their orders and even a personalized birthday message if you have the data. Without email automation, composing and sending each of these emails would be a herculean time-consuming task, especially

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Tips And Tricks For Successfully Reaching Customers Via Email

There are a lot products, services, and needs dragging the limited attention and resources of your desired clientele, therefore, businesses must be proactive and inventive in finding ways to reach customers and attract them to offered products or services.  Reaching customers via Email is a versatile and low-cost solution for proactive businesses. Statistics and findings of

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