Author name: Opeyemi Olagoke

Olagoke Opeyemi Dare is a writer, digital marketer, and researcher with over 2 years of experience as a researcher. He is currently an intern at Spark Connect where he focuses on the fundamentals of digital marketing, social media marketing, and copywriting. He has written different articles and papers for various blogs and academic research projects respectively.

E-commerce for Manufacturers

Everything You Need to Know About E-commerce for Manufacturers

Manufacturers need e-commerce to help transforms their businesses with high product visibility andenhanced customer relationships. After the Covid 19 pandemic, most manufacturers are catching onthat the use of e-commerce is a necessity if they want their business to grow. They notice thatmanufacturers, wholesalers and retailers who invest in E-commerce for Manufacturers are experiencing higher profits […]

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Facebook marketplace

What You Need To Know About Facebook Marketplace

Facebook Marketplace was created by Mark Zukerberg in October 2016, as an online marketplace where users can buy and sell new and used products locally. According to Statista, Facebook Marketplace registered more than one billion monthly global users in the first quarter of 2021. Furthermore, from January to March 2021, Facebook Shops reported an average of one million

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How to improve your ecommerce business with Instagram videos

How To Improve Your E-commerce Business With Instagram Videos

Instagram is a social media platform that resonates well with both video and image content, this makes it one of the best platforms to promote your e-commerce business.  According to Statista, Instagram has over 1 billion active users and 500 million of them use the platform daily. Therefore, if you have an e-commerce store, then using

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How to build an e-commerce customer Journey map

How to Create an E-commerce Customer Journey Map

Creating an e-commerce customer journey map is an excellent way of putting yourself in your customer’s perspective to anticipate their needs and pain points. These e-commerce customer journey maps help you better understand the customer experience and offer deep insight into the consumer’s mindset at every step of the purchase. A customer’s buying behaviour is

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Mobile Marketing for your e-commerce business

How to Leverage Mobile Marketing For Your E-commerce Business

Leveraging mobile marketing for your e-commerce business is a necessary strategy you must incorporate if you want to succeed as an e-commerce business owner. In the last few years, the number of people that use mobile marketing for their e-commerce business has increased tremendously. In fact, there are currently 3.8 billion smartphone users in the

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digital marketing strategy

8 Digital Marketing Strategies To Improve Your E-commerce Business

The rapid increase in science and technology has accelerated the growth of e-commerce businesses in the world and if you don’t have an effective e-commerce marketing strategy you won’t get your desired result. There are lots of e-commerce businesses in the world and knowing how to differentiate yourself from your competitions is very essential. What

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social media videos

5 Tools to Create Successful Social Media Videos for Ecommerce

Many businesses and people depend on social media platforms to connect with their friends, families, customers, audience, upload and watch videos, make online purchases, and more. Video content dominates social media platforms like Instagram and Facebook because they are more engaging, attention-grabbing, emotional, and generally more appealing than text or image content. As a result, you need

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10 THINGS TO AVOID DOING IN A PROFESSIONAL EMAIL

10 Things You Should Stop Doing In A Professional Email

When writing a professional email, there are rules that must be observed. Writing a good and professional email shows your level of professionalism and builds your credibility, this is extremely important to climb the corporate ladder. Research shows that global email users amounted to 3.9 billion users and it is expected to reach 4.3 billion

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Checklist for Writing Professional Emails

Your Complete Checklist for Writing Professional Emails

Email is one of the most widely used forms of communication both in and out of the work-related industry because of its efficiency and direct marketing system for targeting customers directly through their mailbox. Hence, it is important that you have a professional email checklist to ensure you consistently send out well-written emails to your

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Images describing importance of video marketing

Video Marketing: How It Can Benefit Your Small Business

In any online business, the most captivating form of marketing still remains video marketing. Furthermore, the most important ingredient of a successful digital marketing campaign, in general, is having compelling content. Research has shown that YouTube is the second most popular site on the web? and is second only to Google in the most visited sites

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Online marketing for small business

Small Business Online Marketing: Growing Despite a Low Budget

A lot of small businesses are looking for ways to stay afloat due to the effect of the pandemic. And with the pandemic far from over, online marketing for small businesses continues to provide immense value to businesses that are exploring online marketing to expand their reach and revenue. Most small business owners are cost-conscious

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