Running an eCommerce business is no joke. There’s a lot of constantly moving arms that need proper attention. To maximize your efforts and get better results, you need eCommerce marketing automation to give your business that automated advantage and give you breathing room from managing everything at all times.
Ecommerce marketing automation services are essential tools that save you stress, time and take your inbound marketing level up a notch and ultimately increase ROI.
There’s an unlimited number of eCommerce marketing automation available. And every day, new ones enter the already saturated market. How do you choose the right eCommerce marketing automation software for your business?
In this article, we’re going to list a number of the best eCommerce marketing automation software to get the best out of your eCommerce marketing. We’re going to list eCommerce marketing automation, explain their features, integrations and their pricing.
What is eCommerce Marketing Automation?
In plain terms, eCommerce marketing automation means using tools and software to handle tasks that are repetitive and time-consuming. This way, instead of doing those time consuming, repetitive and hectic tasks, you spend a significantly shorter time managing the software to do those tasks.
Marketing in the right sense means monitoring and comparing monotonous data. This is an extremely hectic, tedious, and mind-numbing task, especially for a business as wide and diverse as eCommerce.
To effectively manage your eCommerce business, you need to focus on cart abandonment, email marketing, social media, marketing, etc. Ecommerce marketing automation basically handles all of these and gives you time to focus on more important aspects of your business.
How Does Ecommerce Marketing Automation Help Your Business?
Ecommerce marketing automation has a myriad of advantages for your eCommerce business. Here are a few points on eCommerce marketing automation to help you understand how they work.
1. Ecommerce Marketing Automation Makes It Easier to Scale
As a business owner, mostly without a team, there’s only so much you can do manually. Instead of handling everything, you can automate them and focus on other things like scaling.
If you had to manually handle every part of your business, you’d be stuck in a loop of forgotten tasks, but with eCommerce marketing automation, you can effectively manage your tasks and focus more on scaling your business.
2. Significantly Reduces Human Error
As humans, there’s only so much we can do to avoid errors. If you couple that with manually managing everything about an eCommerce business, those errors are only going to multiply till they start effectively affecting your brand.
With eCommerce marketing automation, you’re guaranteed little to inexistent mistakes. Once an automation software understands its task, it goes on a loop and does exactly what it needs to do.
3. Ecommerce Automation Software Greatly Saves You Time
The goal of automation is to, well, automate. Meaning it can work on its own with very little to no supervision. By letting your eCommerce marketing automation automate, you have more time to focus on other tasks that cannot be automated.
What to Look for in an Ecommerce Automation Software
Some eCommerce marketing automation software is no longer useful. Also, there’s rarely any eCommerce marketing automation software that does not have any competition. This means there are multiple software doing the same task.
How do you decide which is the best? Here’s a guide on what to look out for when choosing an eCommerce marketing automation software.
1. Ease of personalization
There are no two identical marketing plans. This means you need an eCommerce marketing automation software that gives options to personalize as much as you want.
Nothing is more annoying than choosing a platform and then finding out it does not have a feature that you need. An example of a personalization feature in an email marketing automation software is to segment your email list into actions, names, or tags to send better-targeted emails.
2. Ease of Use
If an eCommerce marketing automation software is difficult to use, it completely defeats the purpose of the automation. Most eCommerce marketing automation software takes a maximum of 2 hours from installing the software to getting it up and running. If the software starts to take longer to set up, it may not be the best option.
3. Ease of Integration with Other Software
You can never predict when you’re going to need to integrate the software with another. Ease of integration is a necessary tool to have in case the need to integrate with another software ever arises.
Before doing this, you need to make sure that you’re not causing more harm than good. Some integrations may interfere with the results you want.
4. Functioning Customer Support
As much as eCommerce marketing automation software can be easy to use, there are chances you may encounter hiccups along the way. To make sure it’s resolved, make sure to choose an eCommerce marketing automation software with great customer support.
It doesn’t have to be 24/7 support. Some software doesn’t have customer support, this means if you encounter a problem, you’re going to have to go through self-help channels to get the assistance you need.
Best Automation Platforms for Ecommerce Businesses
When it comes to omnichannel marketing, no other company does it half as good as Omnisend. Omnisend is an eCommerce marketing automation platform that was specifically made for eCommerce businesses. Omnisend helps eCommerce business owners improve sales, connect with customers, and has incredible personalization features to ensure you connect with your customers in more ways than one.
Omnisend was built for eCommerce businesses. Hence, it’s pack filled with features, like a drag-and-drop newsletter builder, A/B testing, popups, SMS messaging and Facebook custom audience created from your list.
What makes Omnisend stand out is its automation and segmentation feature. With both of these features, you can create targeted and segmented email campaigns to understand your audience and optimize your marketing based on their actions.
With Omnisend you can access comprehensive data on your audience and use this data to optimize your marketing to produce better results.
Omnisend integrates well with major eCommerce platforms with the help of APIs.
When it comes to marketing automation for small/B2B companies, HubSpot ticks all the boxes. The marketing giant is branching to eCommerce and has surpassed expectations. When it comes to content marketing and inbound marketing, HubSpot ensures you miss out on nothing.
When it comes to marketing, HubSpot leaves very little to not be desired. It’s a stop for all things marketing, i.e. building landing pages, managing social media, running automated email marketing campaigns, etc.
For eCommerce, HubSpot’s eCommerce marketing automation has features covering emailing, publishing, reporting, etc.
You can integrate HubSpot with Magento, BigCommerce, Shopify and WooCommerce.
If you’re a small to medium-sized eCommerce business, ActiveCampaign has everything you need to market successfully. ActiveCampaign’s eCommerce marketing automation features include CRM integrations, marketing automation, email marketing software, etc.
What makes ActiveCampaign special is its inbuilt “automation recipes” made specifically for eCommerce businesses. These recipes include multiple visits to specific products average order size or frequency, cart abandonment, and much more.
ActiveCampaign allows API integrations with Shopify, Magento, Stripe and BigCommerce. If you use other eCommerce platforms, you’re going to need third party software to integrate them.
Unlike other eCommerce marketing automation software, Klaviyo is an email marketing automation. With Klaviyo, you can segment data analyze your email list to provide better results.
Klaviyo was built specifically as an eCommerce marketing automation tool. As such, Klaviyo makes it extremely easy to set up campaigns like cross-sell, win-back, replenishment, cart abandonment, etc.
With Klaviyo, you can import your list and create email templates with ease. Klaviyo tops this off by providing a tracking pixel/tool to segment content based on the actions the recipients take.
Klaviyo also offers SMS services along with emails. Below is a screenshot of the pricing.
Customers are the backbone of any eCommerce business. This is even more so for eCommerce businesses. When it comes to eCommerce customer service, no other software does it as well as Zendesk.
Zendesk is a popular cloud-based customer service software. Zendesk offers the full customer service package. Zendesk contains a ticketing system, analytics, sales-based CRM reporting modules. With Zendesk, you can fully track a customer's sales journey.
Zendesk offers integrations with a host of applications., social media channels, business tools, etc. This makes it a complete solution when facilitating customer service.
eCommerce marketing automation makes everything about running an eCommerce business easy. To make your eCommerce business more efficient, you need automation. There are different automation for different needs.