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How to Get a Remote Job Without Experience

Remote working has been on the rise since the pandemic. While the pandemic didn’t start remote working, it became the catalyst that brought about its increased adoption. In this article, we’re going to discuss a section of remote working that dissects how to get remote jobs without experience.

One of the major benefits associated with remote working is that it’s now more possible to get jobs trans country and even transcontinental. Employers are now able to hire candidates from all over the world.

Getting a remote job without experience is not an easy task, it’s often associated with a lot of questions on the employer’s end, such as qualification issues and well, having the right experience.

You may see a job application and be excited to apply only to find out they require a minimum of 2 years' experience. This can be a bummer but don’t let it weigh you down.

Without further ado:

Everything You Need to Know to Land Remote Jobs Without Experience

As said before, getting a remote job may be a difficult task, but it’s not an impossible one. This is a complete guide on how best to go around this and how to position yourself for remote jobs with no experience.

1.      Identify Your Skills

Before applying for a job or deciding on a career path, the first thing to note is the skills you have or your interests. In this case, you’re trying to land a remote job without experience, not skills. If you do lack the skills or are not very proficient, it’s best to stockpile them. How do you do this without a job?

The internet has unlimited resources to learn any skill you want. There’s an endless sea of courses that teach what you’re trying to learn. These courses help you skill up and better prepare you to get a job without experience.

As a side note, it’s best to go for courses that provide certifications afterward. This is because these certifications often serve to prove that you do know your onions. It also adds an extra boost to your CV and LinkedIn profile.

Your current skills determine the type of jobs you’re going to be applying for. This is the very first step to landing remote jobs without experience.

2.   Establish the Experience You Do Have

As applicants, it's common to invalidate some of the experience you do have. While this experience may not come from an “actual office” or work setting, it’s still experience. As it may be enough to get you that remote job without experience.

An example of this kind of experience would be, internships, volunteers, freelancing, etc. It’s easy to rule out these kinds of experiences as they may not be anywhere close to what the job description may require.

Employers know that it’s very unlikely that there’s a candidate that checks all the requirements. The idea is to get a candidate that ticks off more boxes than the others and not necessarily all the boxes. So, do not be discouraged if you find you fall short.

One way to get work experience is by volunteering. While you will not be paid for this job, it’s a great way to get hands-on experience in any field you’re interested in having a career in. And when searching for a remote job without experience, volunteering to gain that experience may be what you need.

3. Polish Your Resume and Update Your LinkedIn

After identifying your skills and establishing your experience, the next thing to do when applying for a remote job with no experience is to make sure your online presence and your resume are also up to date.

Make sure your skill and experience are consistent all around. While your experience may not be there yet, you can write it in a way that makes up for this. An example of how to do that would be instead of saying, “Answered calls,” you could say something along the lines of, “Made sure all customer inquiries and queries were handled properly and efficiently.”

Also, make sure your resume is filled with the right keywords when applying for a remote job without experience. The reason behind this is that most employers sieve through resumes with application tracking software. This software sieves through hundreds of resumes in an attempt to find the best candidates.

Also, ensure that your LinkedIn profile is rife with these keywords to enable you to come up on search results whenever your skills are searched.

4. Seek Entry-Level Jobs and Jobs that Require Little to No Experience 

When trying to land remote jobs without experience, you’re going to have better luck with the low-entry jobs and jobs that require no experience at all. For the latter, you may be required to undergo training to better equip yourself for the role.

Here’s a list of the best remote jobs without experience.

How to Get a Remote Job Without Experience
How to Get a Remote Job Without Experience 2

Highest Paying Remote Jobs and How to Find Them.

Best Remote Jobs Without Experience

  1. Writing and Editing Jobs

This is a great example of a remote job you can get with no experience. A portfolio of published articles would be an added advantage. Still, several companies hire remote writers and editors without prior remote experience.

To get this type of remote job without experience, you may be required to work on a few samples to ensure you have proper mastering of the English language. Remote writing jobs also transcend various niches. There’s no shortage of writers needed across industries.

  1. Graphics Design

Like writing and editing, this is another great example of a remote job that can be gotten without experience. Companies and brands rely on graphics designers to do all their designs. This can be anything from logos to, featured images, social media posts, featured images, etc.

While you may not be required to have any prior experience to land a remote job in this field, you are going to need a portfolio of previous jobs to ensure you have the required skill set for the position.

  1. Data Entry Jobs

Data entry can be identified as a career that was specifically designed for remote work. This is also an example of a remote job that can be gotten without experience. Data entry revolves around the efficient processing of large amounts of data.

To get a remote data entry job, you’re going to need to have an eye for detail and be required to become acquainted with various computer programs and software. If you have specific knowledge in any field that needs data entry specialists, you may have better luck applying to companies in that field.

  1. Customer Service Specialist

It’s difficult to mention remote jobs without mentioning customer service. Customer service is one of the most abundant remote jobs available and that’s not all, if you’re looking for remote jobs with no experience, customer service is your best bet.

This is possible because most companies hiring customer service representatives often retrain whoever they employ. They get training that familiarizes them with the company, the customer service tools they use, and how to respond to customer inquiries. These companies also pay you to undergo this training.

  1.  Social Media Expert

Social media is quickly becoming one of the most sought-after remote job opportunities. It’s also one of the easiest remote jobs to get without any experience.

All that’s expected from a social media expert in most cases is to create content and respond to comments and replies. Everything you need to learn concerning social media management can be learned from watching courses. This is one of the jobs where certifications are actually enough to give you the job even without experience.

  1. Language Tutor and Expert

A lot of people today are looking to learn a second language. So, if you can teach a foreign language, this is a remote opportunity that can be gotten without experience. Provided you know the language, you’re set.

The catch with this job is that there aren’t a lot of companies that are actively hiring language experts. You may have better luck freelancing.

Conclusion

When trying to land a remote job without experience, it’s important to remember to start small. There’s no expert in the world that didn’t start somewhere. The goal is to keep acquiring skills and in no time you’ll be taking on senior-level positions.

How to Resign from a Remote Job

Resigning from a job is not an easy task. This doesn’t matter if it’s remote or traditional. It’s also harder if you’ve worked there for a long time. There’s a lot of emotional baggage that comes with leaving a job, especially when you have to resign from a remote job. Career decisions are not to be taken lightly or made on a whim- this is a clear-cut example of one of those decisions.

Resigning from a remote job is a lot different from traditional jobs. In a traditional work setting, you’d be required to walk into your boss’s office with a letter and tell them you’re resigning and would be putting in your two weeks. That conversation can go a lot of ways depending on an unlimited number of reasons. If you’re lucky, they may host a good-bye party for you. Luck there depending on your personality, to some people, the lack of a goodbye party is often a relief.

As much as the world has grown when it comes to working remotely, doing it virtually is still a bit strange. Resigning from a remote job is almost the same process as a traditional job if you take out the virtuality of it all.

Before leaving a remote job, you need to make sure you’ve planned out your moves and you’re not making moves without giving them proper thought.

Here are some things to keep in mind when leaving a remote job.

How to Resign from a Remote Job: General Practices

There’s a right and wrong way to resign from a remote job. The wrong way can cause animosity between you and your boss or immediate supervisor, and this can be detrimental if you hope to go to them to give you a recommendation for your next job.

Remember, Professionalism is Key

You’d want to keep that in mind when resigning from a remote job. Being professional and cordial is important when you’re leaving a position. After deciding to resign from a remote job, the first thing to do is to schedule a meeting with your supervisor or your boss. But it’s advisable to start with your immediate employer and slowly walk your way up the ladder if there’s any need to. In some cases, discussing with your immediate supervisor is enough if you don’t have a direct line to other more superior channels.

The best way to resign from your remote job is to schedule a meeting with your boss. Since the option of walking into their office is removed, you’ll need to either schedule a phone or video call. It’s advisable to go with the first option unless you don’t have a lot of video calls then a phone call would suffice.

In the phone call, you may be asked questions based on why you’re resigning and, in some cases, you may be given a counter offer. While this is your decision to make our advice would be to decline this offer regardless of how inviting it may seem. You had a reason for deciding to resign and you should not be dissuaded.

After the phone call, it’s also important that you send an email for documentation purposes, stating you’re going to do your two weeks (or as stated in your employee agreement).

In your final two weeks, make sure you handle all pending tasks and not take up any extra tasks that may keep you longer than your intended two weeks.

Be Concise when Explaining Your Reasons for Leaving

When resigning from your remote job, you may be asked why you’re leaving. This can come in any medium or form. What’s important is that you’re prepared for the question. It shouldn’t catch you off-guard.

When explaining your reason for resigning, make sure to be as concise as possible. If you’re leaving because of how unfairly you were treated or any grievances you’ve had (that wasn’t properly addressed before), this is not the time to lay them out. This is because your boss may attempt trying to smoothen it over or address the problem and if you’re resigning, you’re not looking for any resolutions.

It’s best to gloss over this question with something along the lines of, ”Trying out new things.” Or “Other growth opportunities” and the likes. Do not be baited to explain the real reason behind your departure. Make sure you’re professional, empathetic and express gratitude for all the time you spent there.

State When You’ll Official Leave

This is when your notice ends. Before resigning from a remote job or a traditional one, you’re required to give a two weeks notice.  In your email, phone call or video call, it’s important to make sure the date is clearly stated. This clears any doubts and also saves you from future confusion.

How to Write a Resignation Email to Resign from Your Remote Job

Before sending an email, it’s best to have had a proper conversation about the subject of you resigning from your remote job. If your company has very little to no real-time conversations, then it’s okay to just send an email.

This email must be sent to your direct supervisor, but do not neglect to CC other people that should be aware of your departure. An example of this is the head of Human Resources, etc.

Write only what they need to know and nothing else.

An email resigning from your remote job is a formal letter and it doesn’t need to be anything more than that. A resignation email should contain necessary details such as your last day, pending projects you need to wrap up before leaving and express thanks for the time you spent in the company.

Your resignation email should be short as you’re entirely in control. Unlike a phone call where you’re not sure what turn the conversation is going to take, with an email, you’re in control of all the turns. This means your email resigning from a remote job should contain only what you want the company to know relating to your time there and your pending tasks. Nothing else.

Your resignation email will most likely be read by more people than the ones you sent it to. This is why you want to make sure your email doesn’t sound or come off disrespectful. Even if you have a lot of opinions about your boss and how they handled issues, a resignation email is not the place to do that. You shouldn’t send anything that will mar everything you’ve done there and the time you’ve spent there. A resignation email is not the avenue for you to take shots at everyone that’s ever done anything wrong to you.

How to Resign from a Remote Job Over the Phone

Phone calls have the propensity to deviate from the main reason behind them. You have to take note of this and make sure it doesn’t happen.

Before getting on the phone to resign from your remote job, you must take note of what you’re going to say. If it makes it easier, write it down and practice beforehand. While preparing, you shouldn’t only practice what you’re going to say but practice answers in anticipation of the questions they’re going to ask. An example of these questions would be, “Why are you leaving?” and “Can we do anything else to change your mind?” These are examples of some of the questions you’re going to be asked. To ensure none of these questions catches you off guard, prepare for them and make sure you also know what you’re going to say beforehand.

When making this call, you want to make sure it’s a scheduled call. This helps you prepare for the call and sets a place where you’re able to concentrate and are free from any distractions.

How to Resign from a Remote Job on Video Calling Channels

The secret to doing video calls properly, especially when resigning from your remote job is to treat it as if it were a traditional in-person meeting. As with the phone call, make sure you create a note, whether mental or physical concerning what you’re going to say in the meeting.

It’s important to feel confident and be as professional as possible. If you’re going to have problems remembering your talking points, you could use a notepad to highlight these talking points.

Conclusion

It’s often difficult to keep working with the same focus after you give your notice. While you’re still giving your two weeks, you must continue to work with the same professionalism as though you weren’t leaving. If you have any pending commitments, be sure to clear out all of them.

Resigning from a job is no easy task. It’s also very important to give yourself grace and remember to take it a step at a time.

How to Write a Remote Job Cover Letter and Samples

Different things are needed to be done to secure a position. With the increase in remote jobs, remote positions are becoming increasingly more available. To get a job, you need to stand out from the crowd. A remote cover letter is one of the easiest ways to do that when searching for a remote job.

Getting a remote job is a different ball game when compared to getting traditional jobs. Before transitioning to remote work, you need to make sure your career is positioned for remote work.

Research shows that 49% of applicants have gotten jobs simply because they applied with a cover letter.

In this article, we’re going to talk about the nitty-gritty of writing a cover letter for a remote job. We’re going to give a detailed guide on how to write a work-from-home cover letter and also include some samples.

What is a Remote Job Cover Letter?

A remote cover is a letter that introduces you to a potential employer and gives them a glance at your personality, experience, and ultimately explains your interest in working with them.

A remote cover letter should summarize your skills, experience, qualifications, and anything in your arsenal that might make an employer hire you. With your CV, you often list out everything you’ve done, your remote cover letter on the other hand is an opportunity to take it all up a notch to give your potential employers more than what’s on your resume.

A remote cover letter is an extension of your resume, it is not a resume 2.0. This means when writing your cover letter, you should refrain from copying what’s written on your resume. Explain your resume with other words, do not simply copy and paste.

Remote Job Cover Letter
How to Write a Remote Job Cover Letter and Samples 7

How to Write a Remote Cover Letter

In this section of the article, we’re going to discuss the steps to take to write an effective cover letter.

1. Do a Deep Dive Into the Company and the Position

Before writing a cover letter both for a remote position or an on-site position, it’s important to make sure you know as much as you can about the company. Get yourself familiar with the company’s values, guidelines, missions, etc.

With this information, you can tailor your remote cover letter to be more in line with their guidelines and what they stand for as a company.

The first place to do this is by thoroughly reviewing the job offer. Read the job description carefully and highlight how your skills and experience can give results to their pain points. Align your experience with the problems they highlighted and how you aim to solve them or what you intend on doing.

To research on the company, essentially stalk them on their social media, website, and anywhere you can. Read their mission statements, about us pages, etc. Then in your remote cover letter, subtly highlight these things and how you aim to add value.

2. Introduce Yourself

Introduce yourself by briefly explaining why you’re applying to the position. Then proceed to summarize your experience with similar roles or duties and subtly give information on how well you excelled at them.

This section of your remote cover letter should be infused with enthusiasm and personality. The remote cover letter is the only way you can show these things to a potential employer before an interview. If you’d like, introduce yourself with a short story, a joke, or a random fact about the role to set the tone of your cover letter.

In this section of your remote cover letter, make sure your qualifications are highlighted alongside your most relevant experience and skills. Take a note from your CV and go into detail about how that skill helped previous employers gain so-and-so.

When doing the above, always make sure the experience is in line with the requirements in the job description further proving you’re the right fit for the job.

When writing about your experiences in your remote cover letter, make sure you use the appropriate keywords that are in line with the job description. This goes to show that you’re familiar with the position.

3. Explain How You Intend to Add Value

This is answering the “why should we hire you?” question in an interview. Explain how you aim to add value to the company.

Describe how being remote is not a barrier and how you aim to use your skills to provide results and achieve their goals.

4. Highlight Your Remote-relevant Experience

When writing remote cover letters, candidates often fail to notice or keep in mind that this isn’t a traditional on-site job. When writing a remote cover letter, explain the skills that make you an efficient remote worker.

If you’ve been a remote worker for years, highlight that and how you succeeded at it. If you’re just starting on the remote working business, highlight how you were able to handle projects when you were not in the office in the past. Did you freelance? Be sure to include that in your remote cover letter.

This further sets the mind of the employer at ease knowing you’re not new to the remote working scene.

5. Highlight Your Remote Relevant Skills

Working from home takes a lot of dedication and skill that most people do not possess. With working remotely, you’re often self-motivated and organized. When working from home, no boss or supervisor is breathing down your neck making sure you’re doing what you’re supposed to do.

Your remote cover letter should explain how you’re self-motivated, self-driven, goal-oriented, etc.

6. End with a final pitch

A final pitch in your remote cover letter is a brief paragraph summarizing your experience, qualifications, and the value you hope to bring to the company. Do not forget to mention how excited you are at the prospect of working with them.

Lastly, round your remote cover letter off with thanks. Thank the potential employer for their time and that you hope to hear from them soon.

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How to Write a Remote Job Cover Letter and Samples 8

Remote Cover Letter Sample 1

If we were playing “Two Truths and a Lie,” I’d say the following: I’ve exceeded my marketing KPI by at least 30% every quarter this year, I have spent 3 years working with Facebook Business Manager, and I have an amazing job at Marketing Executive. The last, of course, is the lie. For now!

I feel like what I currently do is what Marketing Executive needs. I work in a Marketing Agency remotely as a Paid Media Specialist - managing the online marketing campaigns across multiple channels and ensure that KPI is met. I love nothing more than running Social Media Ads - probably because I see Facebook Pixels.

I consider Return on Ad Spend (ROAS) the most important metric when monitoring an eCommerce campaign. This is because, getting the number of checkouts, purchases, or a good cost per acquisition is not great enough until you get the ROAS as per your client expectation. 

Also, I can do a lot of other things too like WordPress Design, and have experience in Google Analytics, Email marketing, Funnel development, Programmatic ads, Content writing, Copywriting and creating great Social Media advertising strategies.

I love being able to do something that I totally shouldn't be able to do, like fixing some random piece of code, despite never being trained in any sort of scripting.
In conclusion, I pay attention to detail, am a problem solver, and am good at Math. If you need someone who can dig into data, see what’s working (and what’s not), and challenge the status quo, let’s talk.

Thank you so much for offering me the Performance Marketing Manager position at Marketing Executive! I wholeheartedly accept. 
OK, I know we’re not quite there yet. But I'd love to start the journey with you. 

My name is Jason Todd- and I would love to be your Performance Marketing Manager.

I look forward to hearing from you
Thanks!

Remote Cover Letter Sample 2

Dear Jane, 

When I read about your opening for the Sales Manager position, It struck me how much the position sounded like it was specially made for me. The more I read about the position and your company, it strikes me deeper how much I think we're going to do great things together. 

Your job description says you're looking for someone that combines passion, growth, result and lastly, profit. If I didn't know better, I'd say you wrote about me. 

In my current position, I have led marketing campaigns that surpassed expectations by at least 25%. I am result oriented and being a remote worker all my career, can successfully say I am self-driven and self-motivated. 

I have unique sets of skills that produce results, and I'd like to produce these results for your company. I welcome the opportunity to discuss further. Thank you for your time.

Best Regards, 
John Doe

Remote Cover Letter Sample 3

Dear Hiring Manager,

I've been a follower of your brand for quite some time now and I was beyond excited to see this opening on your website.

I've been a content marketer for the past 10 years and I have marketed content for various brands and niches.
I am currently the head of content at Remote Global Limited, where I create and manage content written by others.
I have written articles that have rank on the first page of google and have created sales content that saw our revenue surpass our expectations by at least 10%.
I am a highly self-motivated individual. I can manage my time properly to make sure deadlines are met.

Thank you for your time and consideration. I look forward to hearing from you.

Sincerely,

Jim Kensington
[email protected]
123 456 7890

Conclusion

When writing a remote cover letter, you need to make sure you put your best foot forward. It is important to ensure that you check all the boxes. Unlike traditional work settings where you have the chance to for an interview and blow them off the park, with remote work, you have to go over the edge to get noticed.

How To Improve Your E-commerce Business With Instagram Videos

Instagram is a social media platform that resonates well with both video and image content, this makes it one of the best platforms to promote your e-commerce business

According to Statista, Instagram has over 1 billion active users and 500 million of them use the platform daily. Therefore, if you have an e-commerce store, then using video to promote your products and services on Instagram should be a top priority.

In this blog post, I am going to show you how you can use different types of Instagram videos to promote your e-commerce business.

Why You Should Use Instagram Videos for Your E-commerce Store

According to Instagram Head, Adam Mosseri “Video is driving an immense amount of growth online for all the major platforms right now, and it’s one that we think we need to lean into more.” He also tweeted in June 2021 saying that changes are coming to videos on Instagram.

Furthermore, 80% of video marketers say video has increased their sales, while 84% of customers say they bought goods or services after watching a video.

In fact, 85% of businesses are actively using video as a marketing tool and over 72% of customers prefer to learn about goods and services via videos.

If you think about it, Instagram feeds are always flooded with videos, and considering how close to 90% of people on Instagram follow a business, video content is something you can't afford to ignore.

Table of Content

What Is Instagram Video Marketing?

Types of videos you can post on Instagram

Benefits of Using Instagram Videos for your E-commerce Business

Tools to create Instagram Videos

Conclusion

We have been talking about how important it is for you to incorporate Instagram videos to improve your e-commerce business. What then is Instagram video Marketing?

What Is Instagram Video Marketing?

Instagram video marketing is a form of marketing where a business, organization, brand, or individual uses video content to promote their products and services. Video marketing on Instagram can help businesses drive sales and engagement at a very affordable rate depending on the business objectives.

On Instagram, you can use various features to publish high and engaging videos that are sure to grab the audience’s attention. There is a good chance that your video marketing effort on Instagram will prove more successful and cost-effective than the normal traditional means of video marketing.

Types of Videos You can Post on Instagram

1. In-Feed Instagram Videos

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How To Improve Your E-commerce Business With Instagram Videos 15

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These are regular Instagram videos that appear in your feed. They are similar to in-feed videos on Facebook and Twitter. They are videos that can be up to 60 seconds long and have an aspect ratio limit of 4:5. The audience has the ability to like and comment on this kind of video. The more people like and comment on your videos, the more it stays at the top of the feed.

The in-feed videos are automatically played without sound. In a situation where the user has turned off the autoplay feature on Instagram, there is still a chance to have them view your video if there is a thumbnail displayed with the play button for them to click. You can even create a carousel of videos or pictures, including up to ten at a time.

How to Use In-Feed Instagram Videos to Promote Your E-commerce Business

As an e-commerce business owner, you should try these tips to get the best results from your video campaigns;

  • Use related caption
  • Keep your video short and engaging
  • Attractive thumbnails
  • Label products
  • Create a storyline
  • Use subtitles

When using video marketing in feeds, you need to create a storyline (an opportunity to show content behind the scenes to appeal to your audience's emotion which can increase chances of buying). Create product videos that resonate with your store's products and tag the products using the shoppable posts feature.

Make your videos short and engaging. Use attractive thumbnails in case the user has turned off the autoplay function. This way the user can still click on the thumbnail and see the video. You can add a thumbnail by adding the title of the video as overlay text.

Also, use subtitles because about 83% of people watch videos with the sound turned off. Therefore if you have a message you want your audience to know, you should use captions on your videos.

2. Instagram Video Stories

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Over 500 million users utilize Instagram stories on a daily basis. And what is more amazing is that over one-third of the most viewed stories are published by businesses.

To effectively leverage Instagram stories for your e-commerce business, your Instagram video stories need to have a resolution of 9:16. Each Instagram story video can only be a maximum of 15 seconds long with a recommended size of 1020 pixels by 1920 pixels.  Note that there is no limit on the number of slides your story can have which is a great way to publish really long videos.  You can create multiple stories and send them as one.

Furthermore,  these videos will be visible to your audience for 24 hours. You also have a chance of saving them and displaying them as highlights on your profile.

How to Leverage Instagram Stories for Your E-commerce Business

Use stickers

With Instagram, you can embed stickers in your stories. As an e-commerce business, you should leverage the question, polls, product, and timer stickers to improve your videos.

You can use question and poll stickers to know more about what type of content your audience engages most with on Instagram.

Add links

This feature is important when you have large followership. You can share links of products in your Instagram stories which takes your customers to a landing page of that particular product.

Use hashtags 

Make use of the most relevant hashtag. Hashtags can push your stories to a wider audience. All you have to do is find the most relevant hashtag and add them to your Instagram stories. You can add up to 10 hashtags and if your story gets a lot of attention,  the hashtags will help them rank on the explore page.

3. Instagram Video Advertising

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Instagram video ads are another type of Instagram video campaign you can use to promote your e-commerce business. This can give you quicker results than using in-feed video. You can create both in-feed video ads and story ads. And if used effectively, it can generate more clicks and conversions than photo ads.

In-feed video ads can be up to 120 seconds long, although you can add up to 10 slides if you are creating carousel ads which should not be more than 60 seconds per video. Story ads on the other hand can be up to 15 seconds long with a maximum of three slides.

Instagram supports a 1:1 resolution for in-feed ads and a resolution of 9:16 for story ads for mobile optimization.

How to Leverage Instagram Video Advertising for Your E-commerce Business

Use thumbnails to make up for autoplay turnoff

Many users might turn off the autoplay functions on their Instagram. Therefore, you need to use thumbnails to convince people who have turned off the autoplay function to view your ads.

The strategy here is to reduce the amount of text you use to less than 20%.  If you exceed this, Instagram will reduce the reach of your ads and you have to pay more to run your ads.

Make your videos short

According to Facebook, the shorter your videos, the more people are likely to engage with them. An experiment carried out by Facebook on Instagram showed some video ads were 6, 15, and 30 seconds long. It was deduced that those videos that were 6 seconds long drove the best results.

Meaning as the length of the video increases the watch time decreases. Therefore, you have to create short ads that get to the point quickly and let your product landing page provide the rest of the information.

Use simple language that your audience can understand 

Make sure you use simple language to explain your services and products in your ad video. This way, people are able to understand the message you are trying to pass across. The shorter and simpler your video is, the more people will interact with it.

Optimize videos for mobile consumption  

It is better to optimize your videos for mobile consumption because not all functions of Instagram are available on the desktop. The number of smartphone users is increasing daily. Therefore your videos must be optimized for all devices like tablets, mobiles, and desktops.

Benefits of Using Instagram Videos for Your E-commerce Business

1. Video works well with E-commerce

Visual content is one of the most engaging content in the field of digital marketing. And while photos work great for most brands on Instagram, videos are a great way for you to share more information about your product and services.

Here are some types of videos that work well with e-commerce on Instagram

How to’s and tutorials.

There is a need to build a bond with your Instagram followers. Social media is not just about having large followers, it is about having followers that engage with your post. Nurturing your followers to your product can help you build that bond. This way they will feel more inclined towards purchasing your products.

How-to videos are the best types of content for teaching and nurturing your Instagram followers. You can create how-to videos of your products, on how they can use your product and services.

Short videos will do just fine for in-feed posts while creating longer videos for Instagram stories. This is because you can create an unlimited number of slides to your carousel stories.

Product videos.

You can also create videos that show your audience how to use your product. How your product can be of benefit to them. Use a combination of stories and in-feed posts and find out which ones drive the most sales. Ensure you tag products to make it easy for followers to find your product in your marketing video.

If a video generates a lot of engagement, you can replicate the format and leverage ads and influencer marketing to propagate the results. Make sure you work with influencers who are interested in your industry and have large and engaging followers to share links to your products in their stories.

Brand storytelling.

Brand storytelling is a narrative you create with the facts and emotions around your brand to connect with your followers and customers on a deeper and more relatable level.

For example, you can create a short video on how your company came to be or you can create a short video on how you became known for the service you offer. If your story can affect a lot of people emotionally, they will begin to feel empathy for your brand and want to buy your products. This video works best on your story highlights as people get to see them when they visit your Instagram page to learn more about you.

Behind-the-scenes videos.

Behind-the-scenes videos are more like brand storytelling as they bring people closer to your company. You can create videos of your employees working, or videos of your office and some of the tools you use to work, videos of your company at an event will also resonate with your audience.

This can be shared as stories, highlights, and in-feed videos. But highlights will prove more effective as people will see them more clearly when they view your bio.

Live Instagram Video

Instagram live allows you to stream live videos to your followers. Here, you are able to communicate with your audience in real-time to deepen customer relationships.

Note that Instagram live videos are often spontaneous and unsolicited. They are often not as professional and edited like feed videos. Instead, it is about real connection and authenticity.

2. Use Real-time Marketing Insight

Instagram can help your business gather a lot of insightful data and information from their insight page and other third parties analytic tools like Google and Semrush. This data can be used to study customer behavior which is used not only to improve your marketing but also your products. You can gather first-hand information about your product and services from your followers by using the questions and polls stickers for stories.

3. Keep your Business in the Face of Your Customers.

If you are able to execute your Instagram video marketing strategy effectively, you will build a strong brand presence that will keep on ringing in the mind of your customers.  They will choose you over your competitors when they are ready to buy.

4. It will Increase Engagement and Sales

Utilizing Instagram videos for your e-commerce business can help you generate more engagement and ultimately generate more sales for your business.

Make your videos engaging, informative, and entertaining at the same time. Add relevant hashtags, create attractive thumbnails, and subtitles to make them meaningful and appealing to your audience. So, the more video content you publish, the more engagement you stand to gain.

Tools to Create Instagram Videos

1. VivaVideo

Instagram video
How To Improve Your E-commerce Business With Instagram Videos 17

VivaVideo is a video editing app you can use to personalize, style, and publish video content.  It also has different tools you can use to merge, trim, reverse, and split videos.  It also comes with several options for filters, music, texts, transitions, themes, and stickers. It has a storyboard style wherein a user can load, edit, and trim clips.

2. Inshot

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How To Improve Your E-commerce Business With Instagram Videos 18

Inshot is a video creation and editing app that allows users to create high-quality, 360-degree videos with their phones to share on social media, particularly Instagram and Facebook.

With Inshot you can perform the following editing features :

  • Video splitting
  • Video trimming
  • Merging video clips
  • Importing photos or images
  • Applying various filter effects
  • Adding music or sound effects
  • Adding voice-over effects
  • Adding animations, stickers, or text to videos

3. Filmora

Filmora is another video creation and editing software that comes with different styles, effects, and customization. It has a layer that allows for multiple video clips, GIF support, noise removal, Audio mixer, Screen Recording, and Audio separation. You can use its awesome text editing for your subtitles. Other features of Filmora include split screen, video stabilization, audio equalizer, and 4K resolution editing support.

4. Moovly

Moovly is an app that can create promo videos, explainer videos, training videos, and tutorials easily with their customizable templates. It also comes with sounds and images with subtitle options along with a friendly mobile user app. You also have the option of video automation, custom color, and color removal.

5. Canva

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How To Improve Your E-commerce Business With Instagram Videos 19

Canva is another tool that makes creating graphics, static images, and videos really easy. You can use the free tool for creating videos in different dimensions and use its extensive library of templates, elements, animations, and effects to create videos.

Conclusion

Instagram is still one of the best platforms to promote your e-commerce business because it supports visual content like images and videos. While offering features like shoppable posts that make it easy to sell more. Instagram checkout has also made it possible for facilitating the full purchase process directly within the app.

Therefore, if you want to increase your sales, focus more on your Instagram video marketing to generate engagement that leads to purchase.

Although video content might take some effort, the potential return on investment(ROI) is worth it

Should You Hire Freelance Customer Support Agents for Your E-Commerce Business

The decision to hire freelance customer support agents for our businesses is not an easy one. There are too many factors that need to be considered before implementing any process. After all, the monetary costs and risks involved could be an active deterrent. Even so, any chance at a significant increase in productivity is one you should take

A FlexJobs study reported that workers feel more productive working from home. This is attributed to a comfortable workspace, more time, and fewer interruptions.

Some industries can easily decide whether or not to outsource their customer support department. For e-commerce businesses, this is not the case. The intricate structure of e-Commerce businesses cuts off any option of making rash choices without proper consideration.

So, what is the deal? Should you outsource or not? This is the question we intend to give you pointers for. Having weighed the subsequent pros and cons, you should be able to easily decide whether or not to outsource e-commerce customer service.

Pros of Outsourcing Customer Service

  1. Reduction in Workload

Like most businesses, an e-Commerce customer service agency faces a lot of challenges vis-à-vis manpower. This is especially the case when sales are going up, but your current workforce finds it impossible to keep up. In such scenarios, outsourcing your customer service is one of the most practical options.

When you outsource customer service, you create a new ‘engine’ from which your e-Commerce business can power up and satisfy demands. This significantly cuts down the amount of work that you would ordinarily assign to your employees. So, for workers who have been forced into a jack-of-all-trades position, hiring a freelancer to help with customer service gives them much-needed breathing room.

  1. Increased Workflow Efficiency

A good freelancer handling your customer service can help you block every gap in your workflow. Assume that you have employees who are involved with both the phone lines and monitoring your business’ daily task roll. There is considerably little this individual can do to go from simply holding down the fort to turning out innovations that boost your sales. Even so, this is a possibility with outsourced staff. This is especially the case when your freelancer(s) know how to leverage, for example, any reliable Google project management tool.

Your workforce will not be stretched too thin when you outsource your customer service department. Moreover, since this particular department requires all-day-every-day supervision, hiring freelancers to handle it could better simplify the integration of your original employees and their original commission. This is consistent with the principle that given enough time, practice becomes expertise.

  1. Better Use of Time/Company Capital

By effectively reducing your daily workload and improving workflow efficiency, you can put the extra time into better work. Seeing as outsourcing your customer service unit allows more breathing room for your workers, the odds of employee engagement on a deeper level cannot be higher. This is also true for company capital.

If you play your cards well and get diligent and skilled freelancers to man the customer service post for you, you will have enough turnover to increase your revenue. In such an instance, you would have made the best investment possible, using your company capital in the most efficient way.

  1. Breaking Language Barriers

There is always a language barrier to be crossed in e-Commerce. The world is a global village now and the divide between individuals from different ethnic backgrounds is no longer great. Even so, it will take a while for technological progress to completely overcome the language barrier. This is one of the most direct advantages of outsourcing customer support.

When you outsource customer care and support, you essentially place a bridge to close the gap of languages. In fact, having an effective freelancer customer support unit could very well be the key to expanding your e-Commerce business to new areas. 

  1. Endless Possibilities

There are endless possibilities with the employment of freelancers from distant lands and cultures. In this context, there is both a global and local matter of scaling. The first indicates that you could reach—and use—a larger pool of skillful individuals. The second indicates the possibility of these individuals leveraging their native grasp of interaction and negotiation to impress and win over new customers for you.

Cons of Outsourcing Customer Service

There are also several disadvantages that are tied to the employment of freelancers for customer support.

  1. High Risk of Security Breach

The biggest negative with outsourcing your customer support unit is the high risk of a security breach. This breach might not be much, in the grand scheme of things. However, in e-Commerce where data is the lifeblood of transactions, it is everything.

When you outsource your customer support department, you essentially hand over the details of your clients to the freelancer. This is not a problem with reliable freelancers. However, if you happen to fall into the hands of business-spy-for-hire agents, your company could lose a large chunk of its secrets, including your operations, target market, etc.

  1. Conspicuous Knowledge Gaps

Customers are not stupid people. They usually know when someone knows what they are talking about. The thing with hired freelancers working the phone lines is that they cannot compare with how your original staff understands your company. This difference can throw a wrench in your business operations.

Assuming that your customers do not immediately recognize the discrepancy, a gap in knowledge could slow things down by a lot. Workflow efficiency could take a hit, not to mention overall productivity. Of course, this is only the case when you hire a freelancer who does not take the time to integrate themselves with the company, learning everything they need to know in the process. Even so, there will always be a gap, however minuscule.

  1. High Risk of Customer Dissatisfaction

Let’s say your customers realize that they have been chatting with a hired freelancer who knows less than expected. The odds of your customers pumping their fists into the air in excitement is terrifyingly small. Infinitesimal, even. The natural aftermath is dissatisfaction. Your customers will likely be disappointed with both the hired and the hirer.

Customer dissatisfaction is not good for any business, especially e-Commerce where feedback is a defining characteristic. So, as earlier highlighted, your productivity ratings could take a hit due to your decision to outsource a customer service unit.

  1. Laissez-Faire Attitudes

Very few—if any—hired freelancers care enough about your business to go the extra mile. The motivation of their employment, as is often the case, is money. Unlike your on-site employees, outsourced staff does not have only your company to worry about. Think about it: what if they are running an outsourcing agency? Do you still think they will tire themselves out in pursuit of your goals?

Of course, this does not rule out the possibility of very diligent and very committed freelancers, only the commonness. Moreover, handling customers remotely is a chore in itself, which could quickly become a mind-numbing experience. What would the average freelancer who is only after your money do then?

Conclusion

So, these are the pros and cons of hiring freelance customer support agents for your e-Commerce business. You can use these points to your advantage, should you choose to employ them. As long as you have weighed each point in relation to what your business needs at the moment, you should be fine.

Sample Email For Requesting Document from a client

If you need to request a copy of a document from a client, business partner, or college, such as a certificate, signed lease agreement, warranty, or other types of document, it's good to send a formal email.

Sometimes, you will need to request a document or information from someone or a company. Since it is a professional email, you will need to write an email requesting that particular document. If you know the right way to draft such an email, then it can become easy for you to achieve the things that you intend to get.

In this blog post, we are going to show you how to request a document from a client via email.

Tips for writing a Request Documents from a Client

  • Start the letter with a warm greeting, then introduce yourself properly. State who you are, your name, job, position and name of the organization. It will make it easy for the reader to process and understand who is requesting the document and will help them respond accordingly.
  • Let the recipient know about the documents you require. Make sure to use a polite and courteous tone when writing the email. Let the recipient feel at ease, don't make them feel that it would be a burden to respond. Express your willingness to reciprocate the recipient's kindness.
  • When you are closing the letter, provide your recipient with some contact details for future interactions.
  • Close on a positive note by thanking the recipient.
  • According to Statista, there are over 3.9 billion active email users and over 4 billion daily email users. Therefore, your email has to be written in a way that it grabs the attention of the recpient.
  • Futher more about 60% of email opens will occur on mobile devices according to IBM. This means your email must be optimized for mobile devices.
  • Keep your email professional, error free and straight to the point.
  • Your headline should be short and give an idea of what your email is about. This will make the recipient filter your email out from the bulk of emails they might receive daily.
  • Make use of professional templates. Google, Yahoo and other email platforms provide you with ready made template that you can use. You can also download templates from the internet.

Sample Email for Requesting Document from a Client

SAMPLE 1

Subject: Request for Documents.

Dear Mr Mark,

I am writing this letter to formally request a copy of the M&B Electronics financial transaction deal for the year 2020 and the legal document containing the contract we have with Gizmo grocery. I am going to need the M&B Electronics financial deal from January to December, to prepare the annual report of our customers which I will be presenting to the board of directors this month. Then our lawyers will be reviewing the Gizmo grocery contract to adjust some necessary clauses in the contract.

This document can be forwarded to this email or to [email protected] You can also send it through the office messenger to bring to my department. I will really appreciate it if I can receive this document no later than the 30th of this month.

If you need other information to aid in the processing of this request or if it needs to be submitted in a different way, please contact me immediately. You can reach me directly through this mail or on 123456758.

Thank you for your time.

Sincerely,

Andrew Gabriel

Vice President at Grey Industries.

SAMPLE 2

SUBJECT: Request for New Certificate.

Dear Mr Bateman,

I am writing this letter to make a formal request for a duplicate copy of my M.sc certificate.  I graduated with a masters degree in International Relations in the year 2019.

The original copy of my certificate was stolen together with my bag and other valuables on August 13, 2021. I have enclosed a police report and other related documents to support my claim. I also attached a certified check of $100 to cover the replacement fee and other administrative charges it might cost. A copy of my identity card, home address and other important documents like my admission letter and school fees receipt have also been attached to this email.

You can mail the softcopy of the certificate to this email address or through courier service to my home address. If you have any questions regarding the request, you can reach out to me on this email.

Thanks for your favourable considerations.

Sincerely,

Jason Teague.

Sample 3

Subject: Request For Document

I am writing this letter to request a book published by Chief Obafemi Awolowo which is restricted to the public and used only for research purposes. I am a Political science student from the University of Ibadan carrying out research on some prominent nationalists in Nigeria. To aid my research, I need a copy of the book "My Early Life" by Obafemi Awolowo which is not available to the general public because of some sensitive content in the book.

I have enclosed my school ID card, research proposal and a letter of recommendation from my head of department on the purpose and quality of my research.  What I need is the part containing Chief Obafemi Awolowo's biography which to my knowledge is just a chapter of the book.

I also attached a certified check of $50 to cover the scanning expenses and other administrative costs. If you have any additional requests or information that will aid you in this request, please contact me through this email.

Thank you very much for your help.

Sincerely,

Mark Davies

Master's student at the University of Ibadan.

Conclusion

Requesting a document from a college, client, business partner is not a big deal if you know how to go about it. Remember that you must be polite and professional at the same time so you don't send the wrong signal to the recipient.

We hope this article will serve as a guide when you are requesting an important document from a client, business partner, or institution.

How To Set up An Instagram Ad for your E-commerce Business

Setting up an Instagram ad for your e-commerce business can help generate engagement around your brand and help you increase sales. Instagram is a social media platform with over 1 billion active users monthly.

It is a known fact that many people use Instagram to shop and browse new products. In a recent study, about 60% of Instagram users use the platform to discover new products. And what's more impressive is that over 200 million visit business profiles every day. Furthermore, a recent study found that Instagram was the social media platform that most influenced people's shopping behavior in the fashion, beauty, and style-related industries.

Therefore, it would make sense to run Instagram ads for your e-commerce business to help connect users with your product and services.

In this blog post, we are going to show you how to set up an Instagram ad for your e-commerce business.

Table of Content 

What Are Instagram Ads?

How do Instagram ads work?

How much do Instagram ads cost?

Tips for Making Ads on Instagram

Type of Instagram Ads

How to Set Up Instagram Ads for Your E-commerce Business

How To Set Visuals For Your Ads 

Conclusion

What Are Instagram Ads?

e-commerce business, instagram ads,
SOURCE

Instagram ads are paid video or image posts created on Instagram by brands and businesses to promote the product or services they are selling or offering. They are videos or images that appear to your target audience when they use the application. For example, when they are browsing through your feed or products related to what you sell, they see a pop-up with a caption that tells them they are viewing an ad.

How do Instagram ads work?

Instagram ads, like Facebook ads, appear throughout the app, which includes users' feeds, stories, explore, and more. They also contain CTA buttons, links, and a product catalogue.

When you want to set up an ad, Instagram will ask you some basic questions. You would have to determine your target audience, the type of format your ad will take, and your budget. After filling in that data, Instagram will use an algorithm to promote your ad.

Instagram also allows you to target the people you want to reach based on their interests, location, and other related demographics.

How Much do Instagram Ads Cost?

The price of Instagram ads depends on how much you want to spend. The bigger your budget, the more people you will reach. Ad cost can also depend on how expensive your product is. For example, if you are selling a $100 product, it’ll be less expensive than when you are selling a $1,000 product.

Furthermore, Instagram ads cost can also depend on your reach, competitiveness of your industry, time of year (during holiday shopping periods like Easter and Christmas) and placement.

According to research carried out by Revealbot shows the average cost of Instagram ads is:

  • $1.17 cost per click (CPC)
  • $7.01 cost per one thousand impressions (CPM)

Although the average cost-per-click differs by campaign objective. Instagram ad CPC can range between $.50 and $7.50, depending on your objective.

If you want to get good results with your ad campaign, you must focus on your target, industry and the type of ad you are using.

Type of Instagram Ads

There are many different types of advertising formats on Instagram, including:

  • Photo ads
  • Stories ads
  • Video ads
  • Carousel ads
  • Collection ads
  • Shopping ads

Image ads

e-commerce business

Image ads are a type of Instagram ad where businesses and brands use single images to advertise their brand, products and services. This can take a landscape or square format. Photo ads work best for campaigns with compelling visual content that can be conveyed in a single image. You can add text to images but make them short to achieve the best result. You can use Canva, Adobe Photoshop and Illustrator to design wonderful graphics for your product.

Video ads

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Video ads are similar to image ads, in the sense that it allows businesses to use videos to advertise their brand, products, and services. And right now video is the most engaging form of content in the digital marketing world.

videos ads can be up to 60 seconds long and shot in landscape or square format. Make sure to use subtitles and simple language to pass the information across. You can also add links to your videos that will take your customer to a separate landing page. Remember to add thumbnails so that users who have the autoplay button off can still see your videos.

Carousel ads

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Carousel ads are ads on Instagram that contain a maximum of 10 images or up to 3 videos within one ad which are strategically used by brands and businesses for enhanced storytelling. These ads give users more exposure to a product and services within one ad. Users can view ads by swiping through and they appear both in-feed and within Instagram Stories, with a call-to-action button or swipe uplink that lead users directly to your website.

Stories ads

ecommerce business

Source

Instagram Stories ads is a recent type of ad on the platform that allows users and businesses to share self-explanatory videos and photos. Users engage more with Stories ads because the format covers the whole mobile screen and feels much more immersive than in-feed ads. Brands can also advertise on Instagram Stories with a photo or video content as well as features like filters, text, GIFs, and interactive stickers.

Collection Instagram ads

e-commerce business

Source

These ads are made up of a series of still images that play as a video, in the form of a slideshow. They are similar to video ads because they appear as videos in a user's feed. You can add text and audio to your slideshow ads.

Collection ads work well with e-commerce brands because they allow users to purchase products directly from the ad. So when a user clicks an ad, they’re directed to a separate Instagram store where they can learn more about the product and proceed to purchase.

They are also good for e-commerce businesses because they showcase products directly from your product catalogue.

Shopping ads

Instagram has been heavily improving its e-commerce features over the years which was why they introduced the Instagram Shopping features. This feature allows users to view and purchase products without leaving the app.

Instagram Shopping ads take users directly to a product description page within the Instagram app. They can then purchase through your mobile website. To run Shopping ads, you need to set up your Instagram Shopping catalogue.

Tips for Making Ads on Instagram

To use Instagram ads to promote your e-commerce business, you will need the following:

  • An e-commerce website or store 
  • An Instagram business account
  • A Facebook business account (to give you more opportunities to make the best of your ads)
  • Credit card to pay for the ads campaign
  • A good image or video
  • A social media manager/digital marketer that can help you set up and run the Instagram account.

  • For your images, make sure you use high-resolution photos of your product. Don't upload pictures or images that are blurred or of low quality (this is a turnoff to customers). You can use a professional photographer or your smartphone (iPhone or Samsung galaxy). Consider taking pictures in a light place (test run this to have the best resolution).

  • Create more videos than images. Remember that Instagram business ads are more successful if they are uploaded as a video than as photos. You can create a GIF or a video of about 30 seconds in which you explain your products.

  • Don't cluster your image or video with too much information so your audience doesn't get confused. Instead keep your image simple, straightforward and focused. Use different tools available on Instagram to make your ads more attractive.

  • Clearly define your target audience. Advertise car accessories to people who have cars. The more your target audience is defined the more they will engage with your content. Study your audience, analyze their tastes and enter this data when you are creating your ad.

  • Know your advertising goals. There are different types of advertising goals on Instagram like brand awareness, app installation, reach and much more. Although, the endgame about advertising your product is that you want more product sales. But this is not as easy as it seems. People don't just see your products and start buying them immediately. You need to nurture your relationship with your audience and drive engagement, not just sales. This will help your business increase brand awareness, drive traffic and ultimately sell your products.

  • Call to Action: Make sure you write a captivating call to action. Don't assume people know what to do. Guide them and tell them the action you want them to perform when they see your ad. Research your competitors, to get inspiration on what you can write.

  • Team up with industry or niche based influencers: Work closely with influencers whose followers are large and engaging. choose those whose audience might be interested in your products.

  • Promote posts with product tags and website links: This will help simplify the process of checking a product and buying which can have a positive impact on sales. A website link can also provide customers with more information about your product and also drive meaningful traffic to your website.

  • Make sure you engage with your audience.  Constantly engage your audience when they comment under your Instagram ads. You can make use of Hootsuite or Buffer to manage this engagement so you won't miss a single notification.

  • Write a text that explains what you are selling pleasantly and attractively. Make use of subtitles in your videos and create thumbnails for those that have their autoplay turned off.

How to Set Up Instagram Ads for Your E-commerce Business

Setting up Instagram ads for your e-commerce business doesn't have to be difficult. All you have to do is know your campaign objectives, your target audience, have an Instagram business account, a Facebook business account and you are good to go. 

To set up your Instagram account, head to Facebook ads manager to get the most out of Instagram’s extensive ad targeting, creative, and reporting abilities. (remember that Facebook owns Instagram).

This guide will help you set up your Instagram campaign for your e-commerce Business

1. Choose your objective

The Instagram Ads/Facebook Manager provides you with various marketing objectives in three categories for which you can run campaigns. They include:

  • Brand Awareness: This objective allows you to increase your brand or product awareness. Instagram shows your ads to people who might be interested in your type of product or services based on their preferences.
  • Reach: This objective shows your ads to as many people as possible within your targeted audience. This is unlike brand awareness which shows your ads to people that are interested in your ads.
  • Traffic: This sends people to your website or app. So if you want to generate traffic to your e-commerce site this ad is for you. You can choose a website, messenger, or app installs as the destination.
  • Engagement: This ad type increases comments, likes, shares, event responses, and offer claims on your ad.
  • App Install: You can send people directly to your app page to allow them to download your app.
  • Video Views: This allows more people to view your videos.
  • Lead Generation: You can use lead generation ads to collect relevant information like email sign-ups from potential leads.
  • Conversion: With this objective, you can drive sales or sign-up conversions on your website or app. Although you would need to install a pixel to help track conversion.

After you have selected your objectives, you will be asked to name your campaign. You can name it based on the campaign objective for easy tracking of your campaigns.

2. Choose your budget and schedule

After you have chosen the type of campaign you want to run, it is time to choose how much you want to spend on your campaign.

There are two options you can choose from; 

Daily budget: Daily maximum spending which is useful for always-on ads.

Lifetime budget: This allows you to set a maximum spend for your whole campaign, useful for ads with a clear end date.

There is also an option for scheduling ads. For example, you can choose to run ads continuously or only at certain times of the day. Although running ads at all times is more preferable, you can also choose to run ads at some certain period of the day when you know your audience is most active and will likely see your ads campaign.

Note that Instagram will provide you with an Audience Definition and Estimated Daily Results as you adjust your budget to give you an idea of the expected reach for your chosen budget. Try to choose settings so that your ad set falls in the middle of the green range.

3. Identify Your Audience

After you have finished with your budget, the next is to identify your target audience. The Instagram Ads/Facebook Manager either gives you the option create a new audience or use an already saved audience.

If you have an already saved audience based on website visitors or past audiences from previous campaigns that performed well, you can upload it directly to the platform. Or you can create a new one based on demographics, interests, and behavioural targeting.

To create a new list you can;

  • You can upload your Either list as a file (.txt or .csv) or copy and paste it in the content field.
  • Then add a name and description for your audience.
  • Make sure you preview the list and make any necessary corrections.
  • Click and upload

4. Select Your ad Placements

In this section, you get to decide where your ads will appear. There are the Automatic Placements which shows your ad to your audience wherever they’re likely to perform best. And the Manual Placements where you can optimize where your ad will appear and not appear. You can also decide if you want If to show your ads only on Instagram and not Facebook or choose to run on both.

Ensure that your visual assets are optimized for each social media format.

5. Create Your ads

The next thing in this session is to create your ad. After you have linked your Facebook business page to your Instagram account you can go ahead and create your ad.

Here is a quick summary of what you need to do to get started

  • Determine which Facebook advertising objective resonates with your business
  • Go to Facebook Ads Manager.
  • Click on “Create”
  • Choose an objective that supports your business and get you the most result. 
  • Click “Continue”.
  • Add details like the budget, target audience and schedule for your ad set.
  • In the ad placements section, you can select “Edit Placement” and choose Instagram to have your ads show up only on Instagram or “Automatic Placements” to have it on Instagram and Facebook. 
  • Add details for your identity, format, and related links.
  • Preview your ads and once everything looks good, submit for approval. Otherwise, go back and make changes. 
  • Once your ad has been approved, it will appear on Instagram.

6. Analyze and Optimize Your Instagram ads

After you have successfully launched your Instagram ads and it is up and running, you can monitor its performance and test run ideas to find the most effective messaging, creative, and targeting.

Ads Manager allows you to monitor your ad campaigns to know if they are achieving your ad objectives. You can edit your Instagram ads to further meet your campaign objectives by test running targeting parameters or viewing analytics for the performance of your ads. 

Keeping tabs on likes, comments, and shares is important to your marketing success. Think about your campaign objectives and the metrics that will give you the most valuable information regarding how well you’ve achieved those objectives.  When running Instagram ads, you have to focus on these goal-specific metrics like conversion rate, reach and referral traffic to know whether your efforts are generating orders or leads.

How To Set Visuals For Your Ads

About 98.8% of users access social media via a mobile device. Therefore you must design your visuals to fit mobile devices. 

To ensure that your ads resonate with the mobile screen, you have to;

  • Film your video in vertical form (9:16) as this is easier to crop to (4:5) than from landscape
  • Reduce the amount of text in your ads
  • Keep videos short
  • Add large font sizes that are easy to read on mobile screens
  • Add animations and motion graphics to videos to grab viewers attention. 

Instagram Images(Landscape) Choose photos/videos.

  • An image ad size of 1200 x 628 pixels
  • Choose a resolution of 600 x 315 pixels.
  • Image format should be either JPG or PNG.
  • Upload an image not exceeding 30MB max.
  • Use a character length of but 125.

Square image ad

  • This type of image is recommended for portrait style images
  • The image should be 1080 x 1080 pixels
  • Resolution should not be less than 600 x 600 pixels.

Vertical format 

  • This is the most used image size which takes up the most space horizontally. 
  • Image ad size should be 1080 x 1350 pixels.
  • The minimum vertical image ad size is 600 x 750 pixels.

Instagram Videos

Instagram Videos ad (Landscape)

  • Use a minimum resolution of 600 x 315 pixels.
  • Video must be in MP4 or MOV format 
  • Keep video length to 120 seconds.

Square Video ad Format 

  • For square video format use a minimum resolution of 600 x 600 pixels.
  • The proper aspect ratio should be 1:1.

Vertical Image ad

  • Image square ad size should be 1080 x 1350 pixels.
  • The minimum vertical image ad size should be 600 x 750 pixels.

Conclusion

Instagram remains one of the most effective ways an e-commerce brand can market its products and services. However, Instagram marketing success depends on the marketing strategies and type of brand. What is working for some brands might not work for other brands. Therefore to get the most out of your ad campaigns, you must first study your brand and audience to run an effective campaign towards them. 

Once your Instagram ads are up and running, you have to keep studying your metrics and insights regularly and see which kind of content works best and what you can do to improve them. As you keep on test running what campaign best achieves your goals, the more successful your campaign becomes. 

How to Create an E-commerce Customer Journey Map

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Creating an e-commerce customer journey map is a great way of putting yourself in your customers perspective to anticipate their needs and pain points.

These e-commerce customer journey maps help you acquire a better understanding of the customer experience and offer deep insight into the consumer's mindset at every step of the purchase.

The buying behaviour of a customer is one of the most essential parts of any business. Therefore, the process a customer goes through in purchasing a product from your store is essential in increasing conversion for your business.

An e-commerce customer journey map is a great way to analyze customer experience and identify any difficulties customers face that prevent them from making a purchase.

If you create your e-commerce customer journey well, it can help your business improve its customer experience and reputation.

In this article, we are going to be sharing how to successfully map out the e-commerce journey.

Table of Content

What is the e-commerce customer Journey?

Statistics to Prove the value of customer experience

Stages of the E-commerce Customer Journey

Why You Have To Build A Customer Journey Map?

How To Create Your E-commerce Customer Journey Map?

Visualizing Your E-commerce customer Journey Map

Tools for Creating an Effective E-commerce Customer Journey Map

How E-commerce Businesses Can Improve Their Customer Journey

Conclusion

What is the eCommerce customer journey?

e-commerce customer journey map
How to Create an E-commerce Customer Journey Map 30

The e-commerce journey refers to the entire experience a customer goes through to purchase a product from a business online. From the moment they are aware of the product to when they complete the purchase and reach out to customer support.

The goal of a customer journey map is to allow brands to see their business from their customer's perspectives. This way it makes it easier for you to identify the different actions a customer needs to take across each stage and how your business should respond to and facilitate them.

Additionally, a customer journey map can help your business to optimise the customer journey process by providing a highly personalised experience and gaining valuable insights into consumers' pain points across all your marketing channels and touchpoints and the ways to improve them.

Customer journeys usually involve many channels and platforms. This includes when they see a social media or Google Ad, read your blog, see testimonials or reviews.

Therefore, a comprehensive e-commerce journey map can help you target a prospect across multiple channels and also allow you to leverage data from your customer's activity.

An e-commerce customer journey should help answer the following question:

  • How do customers discover or find your business ?
  • What motivates a customer before making a purchase?
  • What lead to sales or abandonment?
  • At what stage in the customer journey are you losing customers?
  • Do customers reasearch or go for any of your competitors?
  • Do customers have a smooth user experience on your website?
  • How could you improve your customer user experience?

Statistics to Prove the value of customer experience

  • Statistics show that 48% of shoppers abandon a brand’s website for their competitors due to poor customer experience (CX).
  • Also, 89% of consumers quit shopping from e-commerce sites after experiencing poor CX.
  • Another statistics says that 80% of customers are more likely to do business with a company if it offers personalized experiences.
  • Furthermore, companies with a customer experience mindset drive revenue 4-8% higher than the rest of their industries.
  • While 84% of companies that work to improve their customer experience report an increase in their revenue.
  • About 70% of Americans have spent more money to do business with a company that offers great service.
  • Also, 81% of companies view customer experience as a competitive differentiator
  • And 68% of customers say the service representative is key to a positive service experience.

Stages of the Ecommerce Customer Journey

E-commerce customer journey
Source: Hubspot

To map out an eCommerce customer journey, we need to understand each stage of the journey.

1. Awareness

The first stage of the e-commerce customer journey is awareness. At this stage, a potential customer is experiencing a problem. So he researches to understand the problem better and see if it has solutions.

The goal of the awareness stage is to get the attention of your potential customers and direct them to your website. This stage involves how you monitor your customer's interaction with your brand. A customer at this stage discovers who you are and what you have to offer.  It can be through an advertisement, a social media or blog post, search engines, website, word of mouth, or testimonies.

Therefore, you need to extend your website's visibility to customers to raise enough awareness and interest, urging them to find out more. As an e-commerce business, you may use Google Analytics to learn how the customer arrived on your site and their behaviours. Did they find you through search, social media posts, or ads? Understanding this will give you a better idea of their interests.

2. Consideration

In the consideration stage, potential customers are now researching ways to solve their problems. The customer may find something that interests them from your website. At this point, the buyer is considering purchasing a specific item on your website that can solve their problem but also weighing other options.

For example, a graphics designer is looking for a laptop that can successfully operate the latest version of Adobe Photoshop and Illustrator. The customer journey could begin with a problem, for example, his laptop is outdated or malfunctioning which has hindered him from performing his graphics design project. In contrast, it could start with an opportunity, like a tempting advert that sparks the customer’s interest in the new laptop, let's say an ad showing a discount of 30% off a laptop that can successfully operate Adobe Photoshop and Illustrator software. The customer might consider going for it.

The goal of this stage is to make sure your e-commerce website is leveraging all strategies by auditing the e-commerce customer experience to ensure that browsing customers are turned into paying customers.

3. Decision

At this stage, the customer starts to narrow down their options on what to purchase. Here a potential customer may be converted into an actual one as long as you can make them see that your product is what they need.

You can leverage other aspects of your business to help the customer make a purchase. It can include 24/7 customer support or an optimized checkout process or a discount and a warranty on the product. You can also provide a sense of urgency if they have added the item in the cart but are yet to pay.

Apart from the above, this is where they learn what makes your product unique and different from that of the competitor and why it is the best for them. It is important to have more different touchpoints to help you communicate effectively to your audience. It might be through your videos, images, infographics testimonials, and reviews. Just what will resonate with the customer to help them make the purchase.

4. Retention

When a customer purchases at your store you are happy and satisfied. But when they return to buy more is even more satisfying. This means they are satisfied with the customer experience and have an interesting customer journey. This leads to brand loyalty because they will first look at your site before others.  It isn’t only cheaper to retain customers but also brings more revenue in return. Research shows that the cost for acquiring new customers is 5 to 25 times that of retaining an existing customer.

However, not every business can reach this stage because it takes hard work to keep up with that standard. For example, after a customer buys your product or uses your services, their experience and decision to use or buy your service or product respectively depends on the quality of your product and customer service.

If the customer does not have a great experience with your brand, they will not patronize you a second time and may even go as far as leaving negative reviews on your site, and telling their friends and families about their poor experience.

Furthermore, you can use the retargeting strategy so that your products show up for them online.

5. Advocacy

This stage involves customers who are already familiar with your brand and are loyal. They often interact with your business through various channels like social media, webinars, websites, or blog posts. They share your post on their social media platforms and tell their friends and families about your business.

Through their testimonials and reviews, most of these customers can also become potential buyers. And research shows that 95% of customers read online reviews before making a purchase. And 94% of consumers believe that positive reviews make them more likely to buy from a business. Therefore, having positive reviews from loyal customers can increase your engagement level and ultimately generate sales.

Why You Have To Build A Customer Journey Map?

Every day customers are searching for something new online, they want an amazing, memorable experience. The best way to ensure that you give your customers an amazing experience is to create an e-commerce customer journey map to understand the entire process each customer goes through when buying a product.

Essentially a customer journey map should do the following;

1. Help show how customers views your business

A customer journey map can help your e-commerce business by allowing you to step into the shoes of your customers and see how they are interacting. This can help you make adjustments that will help you create better service for them.

2. Helps understand customer needs and pain points

When you build a customer journey map, you create a well-detailed that will uncover a range of needs and pain points throughout the whole customer journey. Therefore as you update your map regularly, you begin to discover new pain points as you go.

3. Help set more realistic goals

A good customer journey map can help your business set more actionable and realistic goals through the data you might have collected. The information that you collected through data and other empirical methods gives you an idea of what makes your business grow and develop. This can give you an insight into what type of goal you should set for your business.

4. Helps Understand your customer's needs

Knowing and understanding your customer's needs is another important reason for building a customer journey map. Knowing what your customer needs, how they think, knowing what they like and don't like can help you create the best possible customer journey.

This enables you to create content and touchpoints that are currently missing at certain stages of your buyer lifecycle. 

5. Helps create a smooth experience

A customer journey map will create a smooth experience for your c customers throughout their purchasing journey and remove any obstacles in the buying process Remove friction and obstacles in the buying process

How To Create Your Ecommerce Customer Journey Map?

istockphoto 898988912 612x612 1
Customer journey map, the process of the customer buying decision, a road map of customer experience flat vector concept with icons: Image Source: Pixabay

There is no official template to build your e-commerce customer journey map. It depends on your business, product, or services. Therefore you can explore and be creative when creating your e-commerce customer journey map.

However, there are some basic things you need to do before starting

1. Set your goals

Before you start building your customer journey map, you need to first identify what you want to achieve from the process. Identifying them would make it easier for you to choose the most effective ways to target your audience.

You need to ask yourself if your business wants to:

  • increase conversion and overall sales of the online store;
  • discover customers painpoint and problems in a given scope of the journey;
  • brainstorm the solutions for discovered problems
  • reduce the number of refunds
  • increase the number of reviews

The goal here is to track your progress and define the scope of the area you want to map.

2. Define customer personas

e-commerce customer journey
How to Create an E-commerce Customer Journey Map 31

To better understand your customer, you need to develop a customer persona to get into the shoes of your customers so you understand how they behave. According to Oberlo, a buyer persona is a fact-based representation of the person who will spend money with you. This profile is created through market research and collecting online data about your existing buyers. A customer persona helps you visualize what your ideal online customer is likely to experience while shopping on your website. 

Characteristics to be considered when creating a customer personae include demographics, lifestyle, behaviour patterns, motivations, information sources, and shopping preferences.

You can use tools like Google Analytics, to collect feedback from buyers with surveys and questionnaires. Note that personas have to be based on real data.

Then you need to combine their traits into numerous specific personas with memorable characteristics, even a name. The closer the personas are to the customer segment they represent, the higher chance you can improve the shopping experience for them in real life.

3. Identify Touchpoints for Each Stage

E-commerce customer journey
Source: Survey Monkey

It is very important to highlight every possible way that a customer might interact with your business at every stage of the customer journey.

A touchpoint to anytime a customer comes into contact with your brand before, during, or after they purchase from your store

Various touchpoints can include:

Before purchase

  • Word-of-mouth and referrals.
  • Social media channels
  • testimonials and reviesw
  • Advertisement

During Purchase

  • Store
  • website
  • Promotions
  • Catalogue
  • phone system

After Purchase

  • Customer support
  • Transactional email
  • Follow-ups
  • Marketing email
  • Thank you cards

The goal here is to put yourself in the customer's position and try asking yourself the following questions:

I have a problem (I want a new laptop to design graphics)?

“Where do I go and how do I get there to find a solution to this problem?

I find the right laptop that can operate Adobe Photoshop and Illustrator?

I’m making my purchase decision?

I reach out to the business for support after the purchase?

I make my next purchase for similar products?

You can also use Google Analytics for identifying the most popular parts of your site. Make use of the Behaviour Flow and Goal Flow reports to see how prospective customers are moving between different touchpoints and which flows are the most common.

4. Identify the pain points

You have created your customer avatar and identified your touchpoints, it's time to identify various pain points.

To do this, you need to put yourself in your customer's shoes and try to be empathetic with your customer’s emotions while going through their journey.

You need to ask yourself the following:

  • What is my customer thinking and feeling at each stage
  • What questions do they have about your products?
  • What is stopping them from buying your product?
  • What is the motivation behind them checking out your website?
  • How is my business fulfilling the customer’s goals? 
  • What are their needs, expectations, and concerns for each of those points
  • What is the motivation behind them checking out your website?

When you get into the mind of a customer, you will be able to come up with strategies to improve your customer service processes from the beginning to the end.

5. Analyze and Improve your customer experience

After you have identified your touchpoints and pain points, you can now use that to improve your customer experience

To do this, you have to put yourself in your customer’s shoes while going through their journey. for example, What is the motivation behind them checking out your website? What questions do they have about your products? What is stopping them from buying your product?

To ensure an effective user experience, you have to address each pain points like website speed, payment options, difficulty when contacting customer support etc.

Optimizing your website for mobile devices can also guarantee an awesome user experience.

When you consider all these, you would be able to create an e-commerce journey map that will improve the customer experience.

 

Visualizing Your Ecommerce customer Journey Map

After you have defined your goals and customers, identified various touchpoints and pain points, you can start visualizing your customer journey. To do this you have to rely on the data you have collated like identifying the stages your customers go through when interacting with your business, their goals, pain points etc.

Here is an example of an e-commerce customer journey Map

An e-commerce customer journey map of a graphics designer

User Journy map image 2
Image Source:Statusbrew

Tools for Creating an Effective E-commerce Customer Journey Map

Building an e-commerce customer journey map is important to cater to the unique touchpoint and goals of your business.

Below are some of the tools that can help you develop an e-commerce customer journey map of tools that can help you create an effective e-commerce customer journey map

Venngage

Lucidchart

Uxpressia

Smaply

Nielsen Group

Hubspot

Clarabridge

How Ecommerce Business Can Improve Their Customer Journey

Successfully mapping out the e-customer journey is one thing, but knowing how to improve them to deliver an awesome customer experience journey is another thing.

Note that the e-commerce journey does not end with your map, it has to be constantly updated because as you advance in your business new pain points and touchpoints are being discovered. Knowing how to improve your customer journey is very important for your customers to keep coming back.

1. Create touchpoints at every stage of the journey.

Touchpoints are anywhere your customers are interacting with your business. which can include reviews, testimonials, Ads, blog posts, etc.

Each touchpoint you create serves a specific purpose at each stage and its process in ensuring a smooth customer journey throughout the journey. Each touchpoint serves a purpose and plays its part in optimizing the overall customer journey. Therefore, having multiple touchpoints that correspond with their respective stages is essential.

2. Ensure your Website is well Optimized

This is one of the most important factors you have to consider as an e-commerce business. Having a website that is well optimized for every device( mobile desktop, tablets ), is really important to ensure a smooth customer experience.

You can use Google’s free testing tool to check if your website is well optimized or you can do it manually by accessing your website via different devices.

An app also can be created to complement your website. Make sure the app is unique and offers what the website does not.

3. Initiate a responsive and 24/7 customer support.

In this situation, you don't wait for problems to occur or your customers to call you. You must think forward and anticipate the problem they might encounter at that particular stage of the journey and provide answers and solutions that will keep your customers satisfied.

You can do a video of some FAQ about your business and put it on your social media channel and youtube channels. To get this FAQ, you can ask customers to give their feedback or conduct a survey.

4. Frequently Collect And Analyze Data

Data can give you insight into the behaviour of your customers. Collecting data on customer behaviour via surveys, polls, social media platforms, and emails can help your e-commerce business create a better customer experience and generate more sales.

Conclusion

Managing customer relationships is one of the most important elements an e-commerce business has to take seriously. Understanding the customer journey is one thing, but managing and updating your map regularly is another task entirely.

Therefore, you must be consistent and make sure you provide an effective and uniform positive customer experience throughout every journey.

Make sure your e-commerce store is accessible and helpful across various channels, platforms, and touchpoints where your customers interact with you. 

Searching for Remote Jobs Using LinkedIn

LinkedIn is a social media platform that doubles as a job-hunting platform. There are thousands of jobs on LinkedIn from remote positions to volunteer and regular in-person/ on-site jobs.

In this article, we’re going to set our focus on how to search for remote jobs using LinkedIn.

LinkedIn is one of the biggest social media platforms in the world with over 700 million users and 55 million companies. Not only this, LinkedIn clocks over 1 billion interactions a month. If you’re a professional, LinkedIn is a platform you should be on. The opportunities there for career-oriented individuals are limitless.

Research has shown that most jobs posted on LinkedIn are exclusive to LinkedIn and aren’t posted or advertised anywhere else. This greatly reduces the competition on jobs posted on LinkedIn compared to other job-hunting websites.

Before searching for a remote job on LinkedIn, there are a few things you must note.

Things to Note Before Searching for Remote Jobs on LinkedIn. LinkedIn Job Search Tips

Before searching for a remote job on LinkedIn, you must make sure your profile is properly optimized for both search engines and possible employers.

It’s not new for employers to search on LinkedIn for candidates they feel would be suitable for positions. These jobs are usually great considering a few factors, such as the companies reached out to you, thus, giving you higher bargaining power compared to you doing the reaching out.

A properly optimized LinkedIn profile is like a well-written and optimized article on a google search page. It creates an avalanche of opportunities.

One of the major reasons people use LinkedIn is to network. Optimizing your profile properly makes this relatively easier compared to having an unoptimized profile. This will be pivotal in attracting employers who are interested in you.

Another thing to do is to make sure your CV is up to date and reflects your updated LinkedIn profile. This is very important because candidates have the habit of writing a resume once and abandoning it. To increase your chances when searching for remote jobs using LinkedIn, this is an area you should focus on.

How to Search for Remote Jobs Using LinkedIn

What makes LinkedIn a great platform to search for jobs online is that it offers various ways to search for remote jobs. Unlike other job searching platforms where there are categories and all you’re required to do is apply and wait, LinkedIn cancels out this fault and has a variety of options for users to optimize their search for remote jobs using LinkedIn.

Here are some of the ways to search for remote jobs using LinkedIn.

1.      Search for Remote Jobs Using the Jobs Tab

One of the most straightforward ways to search for remote jobs on LinkedIn is by using the jobs tab. How do you search for remote jobs on LinkedIn?

  • Log in to LinkedIn
  • Click on the jobs tab
  • Search for the tile of your job in the job title part and input the term “remote” in the location section.
  • Go through the list of job openings and apply.

All you have to do to search for remote jobs on LinkedIn is to log in to your account, search for the job title and search for remote in the location section.

This doesn’t only show you remote positions available, it brings out a list of filters that helps you create better-targeted jobs, such as date posted, company, job type, remote/on-site, easy apply, etc.

These filters help you create better target jobs to suit the ideas you have of the job you’re looking for.

Search for remote jobs on LinkedIn
Searching for Remote Jobs Using LinkedIn 33

Define Your Brand Online to Search for Remote Jobs on LinkedIn

Almost every company in the world is on LinkedIn. On-site companies, remote companies, non-profit, etc.

Most companies looking for remote candidates often check LinkedIn first. Having a great brand is important when searching for remote jobs on LinkedIn. Recruiters often go online to search for candidates if they have a position they need to fill quickly.

To define your brand on LinkedIn and search for remote jobs, it is important to make sure your LinkedIn profile is optimized completely and is up-to-date with your recent experience, certifications, etc. When branding yourself to search for remote jobs on LinkedIn, you need to spend quality time making yourself visible to these companies and other users.

How do you make yourself visible on LinkedIn? By posting valuable content that highlights your skills, personality, and expertise in your niche.

Building a brand to search for remote jobs on LinkedIn takes a bit of time. You need to post content, engage other people’s posts, and position yourself as a thought leader in your industry. This way, it’s easier to search for jobs on LinkedIn as you’ve shown that you know your onions.

Build Important Relationships

LinkedIn is a platform that encourages relationship building. If you have specific companies you want to work for, LinkedIn is a great place to find people who already work there and build connections with them.

You can follow them, engage their content, and start building relationships that can be pivotal in your search for remote jobs.

The company may not be hiring at the moment, but if the opportunity ever comes up, you have your leg in the door and the process would be ultimately easier.

It would be more productive and less intrusive if you build the relationship first instead of sending cold emails or pitches to get positions.

Join Important Groups

This is a part of LinkedIn that most people don’t pay much attention to. But in actuality, it is an untapped goldmine. To search for remote jobs using LinkedIn, you can find important groups about remote work and gain actionable information there.

There are remote groups on LinkedIn that post job applications and tips on how to get remote jobs using LinkedIn.

When you join these groups you must be active and if possible, create connections with the admins. Also, remember to connect with them and not spam them with job requests and cold pitches. By being casual about your motives, you open yourself up to better results.

Avoiding Job Scams on LinkedIn

There’s a job scam plaguing job-hunting websites and LinkedIn is not an exception. But with LinkedIn, it’s easier to search for jobs and also easier to avoid these job scams.

How do you avoid these scams on LinkedIn? Unlike other job-hunting websites, LinkedIn allows you to see the people that posted these jobs, whether or not they’re using company accounts, etc.

With this information, you can carry out due diligence and check these companies or individuals if there’s anything shady about them. Here are some things to look out for when checking the legitimacy of these companies.

  • Check how long they’ve been active. If these accounts don’t have any posts dating back a considerable amount of time, then they may be fraudulent accounts.
  • Check the number of connections. If they have very little to no connections, then it’s best to also label them as scam accounts.
  • For company accounts, it’s also important to check the number of employees they have. If they’re an SME, it’s normal for them to have few employees. But if they claim to be a “conglomerate” with little to no employees, that’s also a red flag.
  • Read the posting carefully. Some job descriptions state outrageous amounts in the description. Note, it’s not normal for companies to list out the pay in the job title. An example of this would be. “Entry-level content writer needed at Woculus for $200,000/annum” A job posting of this nature should set off alarms in your head about its fraudulence.

Conclusion

When searching for remote jobs on LinkedIn, there’s no one-size-fits-all technique that works for everyone. In this article, we’ve listed the most popular methods that have been proven over and over to guarantee results. For better results when searching for remote jobs, it’s advisable to employ all techniques.

How to Set Up Your Store for Digital Products: Everything You Need to Know.

In the last decade, eCommerce has experienced unprecedented growth. One of the major factors behind this was the pandemic; while people couldn’t exactly go out every day, their needs and demands didn’t change. 

This article isn’t geared toward traditional eCommerce of sourcing for goods and then selling, no. In this article, we’re going to be looking at another angle of eCommerce that deals with the selling of digital products. 

Selling digital products in your eCommerce store is a great way to supplement your income, and compared to all the hassle associated with selling actual products, selling digital products sure has undeniable benefits.

In this article, we’re going to look at everything there is about selling digital products. From the types of digital products to sell, how to set up your eCommerce store for digital products, the best plug-ins for digital products, etc. 

What Makes Digital Products Great for Your Online Store?

In their essence, digital products are items that do not have any physical form. This comes with a myriad of advantages, one of the biggest being that there’s no need for inventory. One of the major concerns plaguing small eCommerce owners is inventory-related. 

Digital products are in the same category as digital services, they often come in two ways: streaming and downloading. 

Here are some of the benefits associated with selling digital products:

  1. Free of delivery hassles: A recurring problem associated with eCommerce is delivering of products to consumers. With selling digital products on your ecommerce store, you’re completely free of this problem. The only delivery your customers have to worry about on your website is where to store the downloaded products.  
  2. Is cost-effective: With eCommerce that has to do with selling physical products, there’s an unlimited number of things you have to do with money. This ranges from advertising your individual products, to restocking when you’re out of inventory, packaging and storing, shipping, etc.
    These problems are inexistent when you’re dealing with digital products in your eCommerce store. The most stressful part of running an eCommerce store for digital products, is creating these products. But with the help of Private Label Right products, this isn’t even a hassle anymore. 

What are Private Label Right products? Private label rights products are products that you have the license to modify without being the creator. This means you can buy a product, modify it and sell it on your eCommerce store.

What are the Disadvantages of Selling Digital Products?

While there are many advantages to selling digital products, they’re not completely void of disadvantages. In this section of the article, we’re going to list the disadvantages associated with selling digital products in your eCommerce store.

Competition

The advantages associated with selling digital products in your eCommerce store aren’t exclusive to a select few. The ease associated with creating digital products means there’s fierce competition associated with the sale of digital products in eCommerce.

Perception Based on value

When it comes to the perception of digital products in eCommerce stores, they’re not held in the same regard as physical products. The idea of selling digital products in your eCommerce store becomes more attainable if you advertise to people who are already interested in that digital product you’re selling. 

Downtimes hurt your eCommerce store more if you’re selling digital products

While this is also true for physical products, the effects of downtime are not the same when compared to selling digital products in your eCommerce store.

Creating unique products is no easy task

This contradicts what we said earlier about the use of private label rights, we’ll clarify. If you’re a thought leader in a field and you want to create digital products for eCommerce, you’re going to have more success if you create your own products. 

The main reason behind this is personalization. The fact that you’re creating a product based on your experiences, is going to resonate more with an audience than a Private Label Right (PLR) will. 

This is why it’s not advisable to create your entire digital products for eCommerce on PLR products. The best way to use PLR products is by using them as in your lead generation strategy. 

Best Products to Sell in Your eCommerce Store

Before proceeding to set up your eCommerce store for digital products, you want to make sure you know the kind of products you’re going to be selling on your eCommerce website. In this section of the article, we’re going to discuss a list of the best digital products to sell in your eCommerce store. 

  1. Video Courses

In the eLearning industry, video courses are leading the charge. Creating digital products for your eCommerce store can be challenging. That is even more correct if you’re creating video courses.

Creating video courses for your eCommerce store requires a ridiculous amount of preparation – deciding on the topic of the course, the approach you’re going to take, and recording the video itself. 

To record video courses, you may be required to get products such as high-quality cameras, editing software, etc. There’s also the option of creating a video course by recording your screen. In this case, all you’re going to need is a proper mic and mild editing. 

Great editing is essential when creating video courses for your eCommerce store. This is to keep the user engaged through the experience and make the learning process easier and more fun. 

  1. eBooks

    Electronic books are books you can’t physically touch as the name implies, eBooks are some of the most popular digital products for eCommerce websites. Compared to video courses, eBooks are relatively easier to produce as everything that’s needed to create an eBook is well, writing the book. If you’d like to sell an eBook in your eCommerce store and do not want to go through the whole process of writing it yourself, you can hire ghost-writers to sell do the writing for you. 


If your customers want your eBooks to be actual books, you can use Amazon’s print-on-demand services where Amazon deals with printing and the delivery of the books.

  1. Games and Apps

Games and apps are some digital products that can also be sold on an eCommerce website. Compared to video courses and eBooks, creating apps and games for your eCommerce website is another ball game entirely as you’ll be required to have in-depth knowledge of programming before you’re able to create a game. 

  1. Digital Design

Creating digital designs for your eCommerce store cuts across two phases of an eCommerce website, it could be creating designs as products or as services. For the former, creating digital art to sell in your eCommerce store can be anything from pre-made templates, logos, illustrations, fonts, NFTs, etc. 

Online business owners and content creators always need digital art to take their product or service up an extra notch. 

  1. Selling services 

Deciding to sell services online is different from selling products in your eCommerce store. This is mainly because services are different from products. By selling digital services, you’re effectively selling your skills and not products already made. 

digital products
How to Set Up Your Store for Digital Products: Everything You Need to Know. 42

How to Setup Your Ecommerce Store for Digital Products

Before selling digital products in your eCommerce store, you must understand that an eCommerce store selling a digital product is different from selling regular physical products. 

In this section of this article, we’re going to discuss everything you need to know when it comes to selling your digital products on your eCommerce store. 

Create a Checkout Experience that is Designed for Digital Products

Like selling physical products, your eCommerce website selling digital products needs to have a seamless transition from checking out products till the checkout stage. 

You need to make sure everything on your checkout page serves to provide the most unique experience for your customers. To ensure this happens, you need to take a look at your website from the perspective of a customer and effectively optimize your website and checkout page to rid of anything that will hamper the user experience. 

Doing this will help the customer purchase the digital products in your eCommerce website without so much as breaking a sweat. 

Optimize Price Based on Customer Location

One of the beauties of eCommerce is the fact that you can sell products to people all over the world. This unique advantage isn’t lost when you’re selling digital products in your eCommerce store. 

By optimizing your eCommerce store based on location, you’re able to branch and expand into the global market with ease and display prices based entirely on your prospective customers' location. 

Create Custom-made Checkouts that Advertises Your Brand

If you’re building your own store to sell digital products and are not piggybacking on more established brands like Shopify, then creating custom-made checkouts will not only be easier, it’ll also be more beneficial to you. 

One of the major problems plaguing eCommerce today is cart abandonment. But with customization, you increase the chance of decreasing cart abandonment in your eCommerce store. This happens because you create a consistent brand experience and narrative all through your eCommerce store and even on your digital products. 

Customization isn’t left to your check-out pages alone. Your customization should start from your homepage all the way down to your thank you pages. By doing this, you position yourself as a thought leader in the industry and create a top-of-mind experience for your brand. 

Streamline Your Purchase Experience

When it comes to selling digital products, nothing leads to more drop-offs than a complicated purchase experience. This is why it’s important to make sure your customers experience quick and easy access to your products. 

You should apply all the digital tools in your arsenal to sell digital products with ease to your customers. You can even go as far as offering to e-mail your customers links to products upon purchase. This way, they can always find the products. 

While this counts towards providing a seamless experience, it also helps reduce the strain on your customer support team for when a customer needs a product they already downloaded.  

email marketing
How to Set Up Your Store for Digital Products: Everything You Need to Know. 43

Utilize E-mail Marketing

To crown everything said in this article, utilizing e-mail marketing to the fullest is one of the most effective ways to continuously upsell and cross-sell to your customers.

With continuous targeted and optimized e-mail marketing, you can optimize and keep your e-mail list prepped and ready to be upsold to. 

Research has shown that it is easier to sell to an existing customer than it is to sell to a new one. This is why you must ensure you employ all the tactics you know to remain top-of-mind for your previous customers. 

NB: A great way to do this is by updating your digital products with new and relevant information. 

Best Platforms to Sell Digital Products

When choosing to sell digital products on an eCommerce store, one of the first and most important things to do is to choose the right platform for your digital product business. 

There are many eCommerce platforms available, but not all of them cater to users that intend to sell digital goods. While there are many eCommerce platforms available, they do not all support digital products. 

In this section of the article, we’re going to give you an overview of the best eCommerce platforms to sell your digital products. 

Create Your Own eCommerce Website

One of the best places to sell your digital products is in your own eCommerce store. There are several benefits attached to building your own eCommerce website. One of the reasons is complete autonomy over your store and products. 

Creating your own online store does a myriad of good for your brand reputation. It does this by giving you a voice and a name attached to your products. Depending on what you want, this may be a good option for you. If you intend on piggybacking off of more established brands, then choosing your own online store may not be the best option. 

Also, choosing your own online store also helps you to cut down on the competition as it enables your brand to give off a more professional perception. 

Creating your own eCommerce store to sell your digital products is not without its demerits. 

One of the major disadvantages associated with starting an online store for your eCommerce business is the problem associated with building it. If you’re adept with the technicality associated with creating and managing a website, then this isn’t something you should worry about. 

Also, if you decide to build your own website to sell your digital products, then it’s important to bear in mind that it takes time to build a sizeable following for your brand. Gaining traffic and sales can take a while even if you’re doing everything right. 

Shopify Digital Download

shopify digital download
How to Set Up Your Store for Digital Products: Everything You Need to Know. 44

Shopify is one of the major brands when it comes to everything eCommerce. And when it comes to selling digital products on your eCommerce website, Shopify isn’t left out. What makes Shopify great even for selling digital products is the fact that you don’t need any technical knowledge to use the platform. 

With Shopify’s free Digital Downloads app, you’re able to upload all your digital products into your store. You can upload files such as videos, songs, eBooks, etc., as digital products in your store. So, whenever a customer purchases a product from your store, they’re given a link to then download this product. 

Shopify’s Digital Download has three major sections, they are:

  1. Dashboard: In the dashboard section you can view, edit and organize your digital products. 
  2. Orders: This is where all the orders processed in your store come in through. 
  3. Setting: In the settings section, you can customize your checkout options, personalize e-mail and a lot more. 

With Shopify’s Digital Download, you can do a multitude of things from adding digital products to existing products, setting download limits, adding e-mail templates, customizing download so it shows on the checkout page, etc. 

When it comes to purchases, if you’re not using the standard Shopify payment method, you have to pay a 2.9% transaction fee for every sale made on the website. 

Easy Digital Downloads

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How to Set Up Your Store for Digital Products: Everything You Need to Know. 45

Taking a cue from the name, easy digital downloads is a WordPress plug-in that allows you to sell digital products in your eCommerce store. Easy digital downloads have a variety of paid and free extensions available. 

With easy digital downloads, you can set discount codes, download all activity, and you have a full in-built reporting tool. You also have the option of setting link expiration and download limits to counter piracy and duplication. 

Easy digital download is a very popular WordPress plug-in, this means there’s support for whenever you need it. 

Easy digital download is free to install provided you have a WordPress website.
If you want the premium features associated with the app, it comes in at $99/month. 

Gumroad

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How to Set Up Your Store for Digital Products: Everything You Need to Know. 46

Gumroad is a unique cart checkout service that can turn any website into an eCommerce store. This means if you want to sell digital products on your website without necessarily having an eCommerce store, then Gumroad is the service you need. 

Gumroad has an incredible analytic tool that gives you in-depth information into how many times a particular product was viewed as well as purchased. It also gives you insight into where the sale came from. 

To use Gumroad to sell your digital products on your website, all you need to do is to upload your products to Gumroad, copy the auto-generated download link and place it anywhere on your website. This then turns that section of your website into an online store for digital products. 

Gumroad has a free plan that charges for every transaction made online. The premium plan comes in at $10/month.

Sellfy

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How to Set Up Your Store for Digital Products: Everything You Need to Know. 47

Sellfy is a full-suite eCommerce store that lets you sell a wide range of products such as, subscriptions, digital files, memberships, and even physical products. Sellfy is home to over 60,000 content creators. 

Sellfy is a great platform that incorporates eCommerce with products on social media. With Sellfy, you can embed call-to-action buttons, product widgets, or mini-sales pitches in your website or social media channel. 

Sellfy has multiple payment options, mobile optimization and has a variety of languages. Sellfy comes in at $19/month.  

Thinkific

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How to Set Up Your Store for Digital Products: Everything You Need to Know. 48

Thinkific is a great eCommerce platform that gives users the platform they need to teach online and make money. Thinkific for selling digital products is a great option. Thinkific already houses more than 40,000 course creators and 30 million courses have been taken on the platform. 

If you’re going to be selling just eBooks, Thinkific may not be the best option for you. This is because Thinkfic has more potential than just for the sales of eBooks. 

With Thinkific, you get a custom domain and URL, SSL certificate for security, free reign to control your font and text, white labeling, audio, pdf, etc. Thinkific is a full-suite eCommerce platform that offers a myriad of services. 

Thinkific also has a drag and drop page builder feature that allows you to alter every aspect of a page. 

Thinkfic has a free plan for your first course. The premium features come in two packages: $49 per month and $99 per month.  

Selz

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How to Set Up Your Store for Digital Products: Everything You Need to Know. 49

Selz is an eCommerce platform used to market, list, and sell both digital and physical products. It has a host of features from social media integration, inventory management, product delivery, analytic tool, etc.

 Selz also offers the option of building an online store for your digital products and embedding the link on various social media platforms and websites. 

If you’re selling video digital products, you can set limited-time streaming and download limits as well. Taking in further, Selz allows you to sell your digital products to a wide audience by providing over 100 different currencies. 

Selz’s pricing comes in four different plans. 

Basic: The standard plan comes in at $26/month

Standard: The standard plan comes in at $53/month

Advanced: The advanced plan comes in at $179/month

Do it for me: As the name suggests, the “Do it for me” plan is a plan where Selz’s team literally does it for you. From setting up your webstore, to integrating your sales channels and business systems even to your own marketing team. All these come at $599/month. 

Conclusion

In this article, we’ve discussed everything you need to know when it comes to setting up your eCommerce business for digital products. We understand that each business model is entirely unique, this is why it’s important for you to optimize your sales process till you find the right one for you and your business. 

Free eCommerce Platforms to Use for Your Business

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Ecommerce sales have been experiencing a steady rise for the past couple of years. It is one of the industries that grew as a direct effect of the covid19 pandemic. In 2021, over 27% of the world is shopping online; this number has doubled since 2014.

As a small business owner looking to start an eCommerce store, the premium plans from the eCommerce giants may be too expensive. As such, you’re looking for free eCommerce platforms for your business.

In this article, we will cater to small business owners by providing them with all the information needed to start an online store with a free eCommerce platform.

Before proceeding, we would be doing you a disservice if we told you there was a free eCommerce platform that had all the features you’d need. There isn’t. For most free eCommerce platforms, you’re going to need to give up one or more components for another.

Additionally, if you’re selling many products on your eCommerce store, you may need to opt-in for a premium plan.

Without further ado, let’s get into the nitty-gritty of choosing a free eCommerce platform for your business.

How to Choose a Free eCommerce Platform?

As said at the beginning of this article, there’s nothing like a 100% free eCommerce platform. This is because while an eCommerce platform may be free, you’re going to need to purchase other things that such as domains, hosting, payment gateways, extensions, etc.

Hence, when choosing a free eCommerce platform, you want a platform that doesn’t have limited features, has a suite of options and does not stifle expansion.

With these in mind, let’s take a look at some free eCommerce platforms.

NB: All of these companies have paid options, but for the sake of this article, we’re going to be focusing entirely on the free plans.

WooCommerce

WooCommerce sits high among the top free eCommerce platform, and premium plans also make them an incredibly great option as well.

WooCommerce is a free and open-source plugin that integrates seamlessly with WordPress.

A plugin doesn’t sound like much, right? For WooCommerce, this is not the case.

WooCommerce is a full-suite plugin that has all the eCommerce features you’ll need. Also, WooCommerce has a host of add-ons that makes it an even better eCommerce platform.

The features of the WooCommerce plugin includes but is not limited to:

  • Sales of all kinds of products from digital goods, physical goods, and even subscriptions.
  • Ease of use. WooCommerce allows a straight and easy addition of products to your store.
  • In addition to being a free eCommerce platform, WooCommerce also has a list of free themes to help you design your store to meet your design demands.
  • WooCommerce also offers secure and flexible payment options.
  • Allows integration with multiple shipping partners to provide more options for customers.
  • Accepts multiple currencies.

WooCommerce is a great free eCommerce platform because it gives you complete control over your eCommerce store. If you’re starting and do not have the expertise to handle the entire platform, WooCommerce is also a great option that allows you to scale as you go.

The Cons Associated with WooCommerce

WooCommerce’s free plan is an excellent option for online stores that are just starting and do not need a ton of features yet.

But if you’re going to need additional payment options, integrate with some specific shipping partners, need some extensions, and would like the option of WooCommerce handling your tasks, you’re going to need to opt-in for the paid plans.

Ecwid

If you’re looking for a way to make turn your website into a store, Ecwid is a great option for you. If you don’t have a website, Ecwid also provides an instant starter site for free.

Ecwid has a free plan that’s incredibly useful. All you need to do is signup, and you can set up a fully functional store.

With Ecwid free eCommerce, you get:

  • Google analytics integration that built into the site
  • Provide real-time shopping rates from suppliers
  • Allows up to 40 different payment methods in various currencies
  • Has built-in support that handles all technical queries like SSL certification, hosting, security, etc
  • Mobile responsive store and shopping cart
  • Easy integration with WordPress
  • Facebook pixel

The Cons Associated with Ecwid

Ecwid allows you to sell up to 10 products in two categories only. You won’t have access to staff accounts, promo codes, etc. These features are only available in the premium plans.

If you’re a small business owner, Ecwid’s free eCommerce platform is an excellent option for you.

Read More: WordPress Vs Magento Best Ecommerce Platform

Gumroad

Gumroad is a free eCommerce platform that makes selling physical, digital, and innovative products extremely easy. While Gumroad allows sales of physical products, they’re mostly focused on the sales of digital products.

Gumroad allows you to create a free eCommerce website, the catch being that they charge a commission on everything you sell.

Gumroad lets you:

  • Created automated workflows
  • Have an uncapped product capacity
  • Send out up to four updates per month
  • Customize your storefront to suit your taste
  • Import emails and utilize its analytics tool
  • Easy checkout and multiple payment options

The Cons Associated with Gumroad

Gumroad charges a fee of 8.5% + $0.30 per sale. This fee is reduced in the premium plans.

Big Cartel

Big Cartel is a hosted free eCommerce platform that is uniquely built for creatives and artists. If you manufacture your handmade products and you need a free eCommerce store to sell them on, Big Cartel is a great option for you.

With Big Cartel, you can:

  • Have a free shop URL, but it must have the Big Cartel subdomain, e.g., name.bigcartel.com format. This is great because other stores would assign you a URL, and you have no option but to use it. With Big Cartel, you’re allowed to customize your URL.
  • It’s quick and effortless to use. Big Cartel effectively walks you through the entire process.
  • Big Cartel does not charge any fees on transactions. The catch is the only payment processors they have are Stripe or PayPal.

The Cons Associated with Big Cartel

Big Cartel only allows you to have up to five products and one image per product in your free plan, compared to the free plans of other platforms, this is generous. Editing the website theme on Big Cartel can pose a problem if you’re not proficient in HTML. Editing your store theme with Big Cartel is not as easy as other websites. Like all other free eCommerce stores, there are limited functions with Big Cartel’s free plan.  

Squareup

Square is a popular POS system, but that’s not all it does. They also offer a free eCommerce store for small business owners. Like Big Cartel, Square also offers its subdomain. There are no hidden fees in the free plan; save the transaction fees you pay whenever a sale happens.

Square also has a drag and drop visual editor that makes creating a website relatively more straightforward. Their store is mobile-ready; hence you do not need to fuss over-optimizing it for mobile users.

It also has a dashboard that gives you an overview of everything that’s happening in your store.

There are also unique sets of features that are available in the premium plan only.

Webstarts

Webstart is known popularly as a website builder. But, they also offer a generous free eCommerce store option.

With over 4 million users, Webstart is a free eCommerce store that offers an extremely smooth experience. It is a drag and drop builder that’s automatically mobile responsive. While the interface is not the sleekest available, its free offer makes up for it.

With Webstart, you have:

  • You’re not limited to what you can sell. You can choose to sell digital products or physical goods; it works great all the same.
  • Provides 1GB of space. This allows you to upload a ton of product images.
  • They support multiple payment options like Stripe, WePay, Authorize.net, PayPal, etc.

The Cons Associated with Websbtart

Webstart does not have a store-keeping unit; this means you cannot effectively track your inventory.  Webstart is not the best platform if you’re looking to maximize SEO. SEO options such as header tags, title tags, descriptions, personalized URLs are inexistent.

Conclusion

In this article, we focused mainly on eCommerce platforms with free plans. There are tons of other eCommerce platforms with a 7-14 days trial period, such as Shopify, BigCommerce, etc.

We’ve listed the best free eCommerce platform for your business. But as we said earlier in this article, if you’re going to sell many products, you will need to look into the paid and premium options.

Is Asana the Best Productivity App? Our Honest Asana Review (2022)

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Asana is one productivity app that has received a lot of rave reviews for being a great combination of a workflow, task and project manager. It’s also praised for being easily customisable to suit any particular business’s needs. So, if you’re struggling to get members of your team on the same page with your projects and are in the market for a tool to help you with that, Asana might just be what you need. We hope that our Asana review will help you decide whether it’s the productivity tool for you or not.

About Asana

Asana came to be because Dustin Moskovitz and Justin Rosenstein had had enough of all the distractions that plagued their colleagues at Facebook. Both were leaders of engineering teams at the social media giant’s and they saw how easy it was for people to get bogged down with the business of running the business. So they came up with a solution, a software that’d help teams coordinate their work easily. 

In 2008, both left their roles at Facebook to found what has become an awesome task and project management solution. In 2017, it was named an Editor’s Choice by PC Magazine. The computer magazine commended Asana’s “thoughtful design, fluid interactive elements and generous member allotment”. Do we agree? Read through the rest of our Asana review to find out.

Getting started with Asana

Signing up to Asana’s service is as easy as pie. We tested the process for this Asana review and are happy to report that it was simple and hassle-free.

To sign up, go to Asana’s homepage, click the “Get Started” button and fill out your email address. A verification mail will be sent to the email address you signed up with. You can also choose to continue your sign up process with Google. 

Asana review - Signup page
Source: asana.com

Whether you choose to click the link in the verification email or to continue with Google, the next part of Asana’s sign up process, is the same: setting up your account. This stage is divided into 3 parts. You’ll provide your full name in the first, your work and objectives in the second and set up your projects (and tasks under it) in the third.

Unless you sign up for a paid plan from the start, you're automatically placed on the free 30-day trial. At the end of the free trial, you'll lose all the paid features but you'll retain all the essential ones. We'll talk about this some more further down this Asana review.

What we like about Asana’s sign up process

  • It’s easy, hassle-free and can be completed in 10 minutes.
  • There’s no credit card required.
  • It doesn’t require hard-to-remember passwords
  • The Google single sign-on is great as it eliminates the need to create another username and password for your Asana account.

What we don’t like about Asana’s sign up process

  • The sign-up process on mobile can be somewhat clunky.

How does Asana work?

Asana review - Getting started with Asana
Is Asana the Best Productivity App? Our Honest Asana Review (2022) 54

To ensure that large projects and tasks are completed on schedule, Asana breaks them down into smaller chunks that are then assigned to teams and/or individuals. Team members can add notes, leave comments and updates on a task’s progress or changes made to it.

Related: How to Nudge Underperforming Team Members by Email

There’s so much more that teams can do with this productivity app. So next in this Asana review, we’ll be taking a look at its features to see what else it does.

Asana’s Features

In this part of our Asana review, we’ll take a look a some of the project management and productivity app’s more popular features. They include:

Projects 

Get more work done and crush your deadlines with Asana’s handy tools. Here’s how:

  • Projects can be duplicated, moved, exported, imported, and archived.
  • Set up roles such as project owner and project team members. 
  • Set up notifications to ensure smooth communication flow. 
  • With “project permission”, you can permit other people to access a project even if they aren't working on it
  • With progress snapshots, milestones, status reminders, and more, you can keep track of your project's progress and status updates.
  • Take advantage of Asana’s project management templates – or create your own – and get things done fast

Tasks

  • You can use tags to describe a task, create recurring tasks and mark them as complete or incomplete. 
  • You can also list each task’s due dates and times,  view the project associated with a task and tag other members of the team.
  • There can be many collaborators on a task, but only one assignee.
  • Designate tasks as “dependent” if it’s waiting for another task’s completion before it can begin. It’ll also notify you when it’s ready to go. On your timeline, you can draw dependent tasks and designate multiple tasks as dependent.
  • Through the task's activity feed, you can comment on actions or attach files.

Video messaging with Asana

This is one of Asana’s latest addition to its project management solution. It allows you to record short videos of yourself or screen (or both) directly in Asana to document note important ideas or updates that members of your team can access regardless of their locations and time zones. Asana's patented Work Graph data format stores automated video transcripts, allowing users to find and share audio transcripts, improve communication and brainstorm.

Task views

Asana allows you to choose how you want to view your tasks dashboard. This way, your work is organised just how you like it and for optimum productivity. The tasks views include:

  • Boards – In boards view, your tasks are organized kaban-style. You can monitor your work as it progresses through each step of completion. Boards provides an overview of your workflow in one place, making them easy to follow.
  • Lists – Like your typical to-do list, this helps you stay on top of your tasks, projects and any changes made to them, – all from one place. It even allows you to check completed tasks off the lists to mark your progress.
  • Calendar – The calendar view shows you the overlaps and gaps in your schedule so that it’s easy for you to make any necessary changes.
  • Files view – This organises all of the documents, photographs and files related to a particular job.
Asana review
Asana is available for mobile devices

What we like about Asana’s features

  • You can add due dates to tasks to keep track of them and due date notifications are also sent via email.
  • The templates creation feature saves time as you don’t have to create projects or tasks from the ground up, especially recurring ones.
  • The collaboration feature makes it very easy to work with others on projects. You can assign tasks and track the assignee’s progress from Asana.

What we don’t like about Asana’s features

  • The many features can be somewhat overwhelming to new users. A learning curve is definitely something to expect with this software.

Asana Pricing

This part of our Asana review starts with the least expensive of Asana’s pricing plans: The Basic plan. It's free and allows for up to 15 participants to collaborate in a team setting. However, you’ll be limited to 1,000 tasks for each team Thar’s pretty generous when you consider that it’s a free service and for most modest projects, this is more than plenty. Projects, messages, log activity,  teams, file storage and other essential features are all unlimited for basic users.

On the Premium plan, there’s no user limit, you have access to all essential features, automated workflows, reports and customised support. It costs only $10.99 per user per month if you choose annual billing. If you decide on monthly billing, it’ll come up to $13.49 per user per month.

Then there’s the Business plan. It goes for $24.99 per user per month with annual billing and $30.49 per user per month with monthly. With this plan, you can access advanced workflows, project and portfolio views in addition to boards, lists, timeline and calendar views. You also get advanced reporting; all these in addition to what’s available in the other two plans.

Asana review - pricing
Source: asana.com

What we like about Asana’s pricing

  • The features available with the Basic (free) plan are rich enough for small businesses to stay productive.

What we don’t like about Asana’s pricing

  • As your team grows, Asana’s rates get more expensive and the process of onboarding new team members can get a bit complicated.

Our Asana review verdict

We think that it’s a huge plus that Asana is able to do so much without having big price tags. It’s a feature-rich tool that’s great at facilitating collaboration among teams. Even though it's a popular project management application, there are similar apps that offer more advanced solutions. 

If you’re a small organization looking for a simple yet effective project management platform that prioritizes communication, we recommend that you give Asana a try. If you currently have a huge, efficient stack in place, but project and task management is the missing component, Asana could be a good fit.

Lest we forget, Asana has awesome integrations that compensate for a lot of the features that it doesn’t currently carry. In the course of writing this Asana review, we found that the integrations made using Asana a fuller project management experience for a lot of users. 

We hope you found this Asana review helpful. Feel free to leave a comment with your thoughts or questions. We’d love to hear from you.

Comprehensive Buffer Review (2022) – Why is this social media management app so popular?

Every growth-conscious brand in today’s world knows that a solid social media presence is non-negotiable. Thankfully, there are numerous social media management apps that can help such brands achieve their growth goals. Buffer is one such app that many popular brands trust with managing their social media accounts. In this Buffer review, we'll go over everything you need to know about Buffer, including its key features, how it works, its pricing, pros and cons. Hopefully, our buffer review gives you the information you need to decide if it’s what you need or not.

About the Buffer brand

Buffer has a story that we found captivating, one that deserves a mention in this Buffer review. The application was the idea of the company co-founder, Joel Gascoigne. He began developing it in October 2010 and by the next month, the first version, with its very limited – compared to the more recent ones – features, was launched. Four days post-launch, Buffer landed its first paying client; that number has grown to over 160,000 today. 

The culture at Buffer is one of transparency and deliberate promotion of positivity. This is seen in how it makes its salary calculation algorithm (along with the salaries determined for its 85 employees) public.

How does the Buffer app work?

Buffer is a straightforward service at its core. You connect your social media accounts and then schedule posts for each of them. You add an item to your “buffer” whenever you find anything you want to share, and the software publishes it on your behalf at a predetermined time. 

Unlike most social media management apps that may only support a couple of platforms, Buffer supports Twitter, Facebook, Instagram, Pinterest, LinkedIn and Google.

Connect social media channels on Buffer - Buffer review
Source: buffer.com

Related: Build your career on social media with this comprehensive guide.

Buffer is a useful tool for creating posts, scheduling them, and uploading them with a single click. It’s available as a browser extension for Chrome, Safari and Firefox browsers. It’s also available as a mobile app for Android and iOS devices. In addition to creating and scheduling posts for social media, Buffer also helps you research and create content for blog posts.

Buffer’s social media management solutions fall under three categories, namely: Buffer Publish, Buffer Engage and Buffer Analyze. Buffer Publish is the main app, where you can create and schedule your posts.

Before we go into details, we first have to sign up with Buffer. We’ll look at how that works in the next part of our Buffer review.

Getting Started with BufferApp – Buffer signup

The Buffer sign up process is as easy as it gets. By clicking on the “Get started now” button at the top-right corner, you’ll be taken to the Buffer pricing page. Click on the “Start my free plan” button at the top-right corner and it’ll take you to the Buffer sign-up page. Fill out your email address, create a password, check the CAPTCHA box and you’re good to go.

The next steps include setting up your social accounts by connecting them to Buffer. It’s quite easy to complete and you’ll find helpful prompts explaining most of the process as you go. 

Buffer offers a 14-day free trial of its paid features so you can get a feel for the product and decide whether it's right for you. You don't even need to whip out your credit card. Simply enter your name, email address, and company information to get started right away. You can tell that this saved us time as we tested the application for our Buffer review.

Buffer account set up page - Buffer review
Source: buffer.com

What we like about the Buffer sign-up process

  • It’s simple and pretty straightforward.
  • There’s no credit card required.
  • There are helpful prompts that guide you through the sign-up process.

What we don’t like about the Buffer sign up process

  • At the password creation part of the form, it says that the password must include an uppercase and a special symbol. However, we were able to create our password without the special symbol. It would be nice to have that inconsistency cleared up.

Buffer App Features

Buffer is one social media management tool that offers a lot of functionality for business growth at pocket-friendly rates (more on this in Buffer pricing). In this part of our buffer review, we take a look at some of its key features which include:

  • Customized scheduling: This is at the core of Buffer’s service. With its drag-and-drop editor, you can create, edit and schedule your content for posting at your preferred time. Buffer will do the rest. Buffer also suggests the best times of the day to post so that your content reaches more people and get more engagements.
  • Multiple posts across multiple platforms: You can schedule multiple posts to be automatically published on your different social accounts over a period of time. 
  • Content creation tool: With Buffer, you can create original content or share great content from other people on the web. You can create your original content from your Buffer dashboard and thanks to the Buffer browser extension, you can share amazing stuff you come across on the web with your audience.
  • Multi-media format sharing: Adding media in multiple formats to your posts can increase engagements. Statistics show that posts with images get 2.3 times more engagement than those without. If you’re having trouble sourcing nice images for your content, Buffer helps you by providing the best images, in any format, for your posts. With integrations with software like Pablo and Canva, Buffer allows you to add pictures, gifs and videos to your posts.
  • RSS feeds connectivity: This feature allows you to see and share posts from your favourite blogs or websites. Up until May 2020, users could access this feature directly from their Buffer dashboard. Not to worry, the RSS feed connectivity feature is still available on Buffer with Feedly or Zapier integrations.
Buffer app features - Buffer review
Source: Biteable
  • Analytics and insights: The free Buffer plan will show you basic performance reports, such as likes, comments, reach, and shares from your posts. You can already see all of these from your social media accounts but it's useful to have them in the app to keep things more organized.
  • Team collaboration: It takes collaborative effort to manage a business social media account successfully. This often means a team of committed designers, content writers and marketers are all working together to produce the best posts possible. You can add extra users to your Buffer account depending on whatever plan you choose.

When you click on “Invite a New Team Member,” Buffer will send out an invitation to collaborate. You may assign projects to complete full workflows, assign approval capabilities and more.

What we like about the Buffer app features

  • Compared to similar tools, Buffer makes it easier to post to more social media accounts – and even blogs – at the same time.
  • It allows you to customise settings for each account you’re managing. For instance, you can set times zones for each of the 3 channels you’re managing.
  • Buffer’s integrations – particularly the Zapier feature – makes it possible to do so much with the quality of your social media content.
  • It allows for automating workflows, assigning team members to channels, reviewing and approving posts when you’re collaborating. It sends email notifications when changes are made to content or posts fail to publish.

What we don’t like about the Buffer app features

  • It cannot schedule multi-image or video posts to Instagram. This is more of an Instagram problem though. Buffer’s workaround is to automatically load these posts for you in IG and notify you to manually publish them.
  • We found a number of complaints about the data reported in analytics being different from what other analytic tools reported.

Buffer Pricing

This part of our Buffer review talks about its pricing. Buffer has 2 plans: Free and Essentials. The Essentials plan costs an unbelievable $5 per month – a reasonable rate, considering its rich features and competitions’ rates. You can choose to pay monthly or annually. You can pay $60 and save $12 when you choose to be billed annually.

On the free plan, you have access to all of Buffer’s basic features but if you want to enjoy Buffer’s best features, signing up for the Essentials plan is the way to go. For an extra $5/month per add-on, you can add more features like additional channels and the team pack add-on.

Buffer review - pricing
Buffer pricing

What we like about Buffer’s pricing

  • It’s easily one of the most affordable social media management tools on the market.
  • The option of getting add-ons make it possible to customise your plan and only pay for what you use.

What we don’t like about Buffer’s pricing

  • The free plan is great at scheduling and publishing posts but it’s quite limited in functionality.

Our Buffer review bottom line

To conclude our Buffer review, we'd like to say that the Buffer app delivers on its promise to provide businesses with a more affordable, authentic and intuitive way to connect and grow their brands on social media. It's easy to use and has enough features to make the monthly subscription charge worthwhile. Buffer is a useful addition to your marketing tool belt whether you're an agency or a solopreneur that wants to improve your social media presence.

On the other hand, in spite of all its awesome features, it isn't the best social media management solution for businesses or agencies that are heavy on data reports and analysis. We do hope that this Buffer review helps you decide if Buffer is the best fit for your needs.

Is Sprout Social the Best Social Media Management Tool 2022: Sprout Social Review, Pricing and More

Sprout Social is a cloud-based social media management service that enables companies of all sizes to manage their audience interactions and marketing routines. Some of its key features include automated posting, conversation/engagement tracking, social media content management and social media metrics analytics.

What does this mean for the busy social media manager? Well, it means that rather than updating and working with each business’s social media account individually, you can use Sprout Social as your one-stop shop for managing everything related to social media, such as content curation, scheduling, publishing, reporting, engagement and analytics. Does this app live up to its promise? Read the rest of our Sprout Social review to find out.

About Sprout Social

Sprout Social is the brainchild of four young men who saw the need for businesses to leverage social media for growth. It was established in 2010 after raising an initial $1 million in seed funding. 

Eleven years down the line, it has won numerous awards and recognitions from the watchdogs that matter in its industry. Some of these recognitions include G2 Top 100 Products (Best Software Awards in 2021) and Best Workplaces (Chicago, USA), 2021. It was featured in The 2021 Capterra Shortlist: Brand Management Software category. 

Sprout Social is on a mission to help brands to connect with their customers by helping them be open, stay real and empathetic on social media. Keep reading this Sprout Social review to find out how this social management software is able to do all this.

Which social networks does Sprout Social integrate with?

When people search for Sprout Social reviews, this is a common question they ask. Sprout Social integrates with Facebook, Twitter, Instagram, LinkedIn, YouTube, Reddit, TripAdvisor, Google My Business, and Pinterest.

It also integrates with numerous other software such as Zendesk, Google Drive, Shopify, Canv, Google Analytics, HubSpot and much more.

You can integrate Sprout Social’s API to your website, but unlike with similar software, it’s available only as a paid service. If you’d like this feature, you can contact Sprout’s support about it.

Sprout social messaging integrations - Sprout social review
Source: sproutsocial.com

Sprout Social Main Features

Next on our Sprout Social review, is its features and what they can do for you. So, what are the benefits of using this social media management tool? Sprout Social comes with an impressive array of features that make it worth considering. We’ll take a lot at most of them in this part of our Sprout Social review.

Sprout Social’s scheduling and publishing tool

You can create, schedule and publish brilliant content for your business, across multiple social channels with this brand and social media management software. 

Here's a quick run-through of the scheduling and publishing tool’s features:

  • Scheduling — Save time with this feature by queuing posts you’d like to publish, across multiple social media accounts, at a future time. 
  • Optimal send time suggestions — Thanks to Sprout Social's algorithms, you can schedule your posts to go out at any of the suggested optimal send times and expect them to be seen by a large percentage of your audience. The optimal send times are teh periods of the day that Sprout Social has observed your followers to be the most on social media.
  • Content suggestions – With this feature, you’d be hard-pressed to run out of content ideas. Sprout Social will search social media for the most relevant and engaging content and suggest them to you.
  • Asset library – All your assets are stored here. Create, sort, edit and publish them across multiple social media accounts from this library.
  • Shared content calendar – This is a fantastic tool for teamwork. A content calendar that everyone on your team can see and access can help you manage your company's postings and campaigns.
  • Content approval workflows – The tone and message in your content should be consistent. This is where this feature shines as workflow approval ensures that all post ideas go through the correct channels for evaluation before being published, ensuring that no mistakes are made.
  • URL tracking – This allows you to include tracking pixels in your posts so that you can measure their performance with Google Analytics. This lets you see which of your posts perform well.

Social Engagement

Sprout Social's social engagement tool is built around a feature-packed social inbox. It goes well beyond a basic social inbox and does far more than some of the “social streams” offered by some other services.

Here's a quick run-through of the Social Engagement tool’s features:

  • Smart Inbox – It allows you to have and respond to messages from all of your social media accounts in one place. It’s one of Sprout Social’s most popular features..
  • Message tagging – Managing all of the messages you get across all of your social media accounts can be difficult. With the Message Tagging feature, you can use labels to categorize and sort messages.
  • Message spike notifications – Get notified when the volume of messages you receive suddenly increases. It can act as a signal of an imminent time-sensitive issue.
  • Social CRM – Allows you to previous track and refer to past conversations you've had with a follower.
  • Task assignment – You can assign work to many team members with this feature. It's a great way to boost your social media team’s productivity.
  • Team reports — Do you want to know how well your team members handle all of the messages that come in? This feature provides information on how quickly your team responds to messaging.
  • Review management – This tool allows you to go through your online reviews from the public on your Google My Business, TripAdvisor or Facebook accounts in order to improve your social media presence.
  • Help desk integrations — You can generate, track, and manage support issues for your social media accounts with Zendesk or HubSpot.

Social media listening with Sprout Social

For the best results, it’s generally good practice to use software or services that are made for social media monitoring to perform social media listening. Sprout Social, however, packs a pleasant surprise in its efficient social media listening tool. 

Sprout Social listening - sprout social review
Source: sproutsocial.com

Here's a quick run-through of the social media listening tool’s features:

  • Audience analysis – This helps you discover the kind of content that your audience finds relevant so you can provide it for them.
  • Customer feedback & sentiment research – With these features, you can learn how your customers feel about your brand and use the information to make adjustments where necessary.
  • Consumer research – Provides valuable insights into your target market. It’ll give you data on your target audience's age, location, devices and other demographic information.
  • Influencer recognition – See the influencers who are your brand's most powerful influencers and thought leaders.
  • Campaign analysis – Wow the higher-ups in your team and your clients by providing data that reveal how your target demographic responds to your social media campaigns.
  • Competitor comparison – This feature allows you to see what your competitors are doing on social media. The resulting information can be used to improve your own campaigns.
  • Identifying trends – Keep up with trending conversations and hashtags with this feature so that you’re never behind on the hot stuff.

Sprout Social Analytics and reporting features

Like all of Sprout Social's other features, its reporting and analytics tool packs quite the punch. Now for a quick run-through of the reporting and analytics tool’s features:

  • Report builder – Create custom social media reports based on the metrics that are most important to you.
  • Additional insights – Provides more metrics across owned and paid media so you can get a better picture of your return on investment.
  • Interactive graphs & charts – Add interactive charts and graphs to your reports to make them more accessible and interesting.
  • Selectable metrics – When creating reports, you may choose which metrics to include to ensure that they are in line with your company's objectives.
  • Advanced filtering – You may highlight the social metrics that matter to you by filtering categories, content, and message type.
  • Custom comparison – This useful feature allows you to compare and contrast data across a specified time period so that you can track changes or improvements in content performance.

What we like about Sprout Social’s features

  • First off, we love how Sprout Social’s dashboard is visually appealing. In spite of all the action it has going on it doesn’t leave users feeling overwhelmed.
  • It has amazing reporting capabilities, especially when you connect multiple accounts from various social platforms and compare performance across them. While researching for this Sprout Social review, we found this to be a favourite feature.
  • The actionable intelligence given by the social media listening features can make a social media manager look real good before their clients. It’s also awesome for business owners who want growth.
  • Another plus is how the ability to add custom tags to posts and analysis of which types of content are generating the most reach and interaction helps teams collaborate better.
  • The post scheduling and publishing feature is easy to use, the process is short, simple and effective.

What we don’t like about Sprout Social’s features

  • For all of its upsides, Sprout Social doesn’t give you a preview of posts which means that you don’t really know what they’ll look like until they’re published.
  • Getting reports from paid posts and campaigns can be problematic.
  • The team collaboration feature would be better if more than one team member (the admin) is able to access all of Sprout’s features.

Sprout Social pricing: Is Sprout Social free?

Yes – but only for the first 30 days (the free trial period). At the end of the free trial period, you’ll be notified and prompted to pick a plan and enter your billing info – there’s no credit card required to sign up for the free trial hence the need for this at this stage. 

Sprout Social has 3 pricing plans which include: Standard, Professional and Advanced. We’ll show what each plan comes with in this part of our Sprout Social review.

Pricing - Sprout Social review
Source: sproutsocial.com

Standard – At $99 per user per month (or $88 when you choose annual billing), you can: 

  • connect up to 5 social profiles
  • access the Sprout’s popular social inbox
  • schedule, queue and publish posts
  • view social content calendars
  • monitor profiles, locations and keywords
  • social CRM and task management tools
  • reporting on groups, profiles, and posts
  • boost Facebook posts with paid promotion tools

Professional – At $169 per user per month (or $149 when you choose annual billing), you get everything in the Standard plan plus:

  • 10 social profile connections (instead of 5)
  • Instagram, Facebook, and Twitter competitor reports
  • Message tagging
  • Multiple approvers and steps in custom workflows
  • Optimal send time suggestions
  • Reports on response rate and time analysis
  • Twitter keyword and hashtag trend analysis
  • Social reporting for Facebook, Instagram, Twitter and LinkedIn
  • Helpdesk integrations

Advanced – At At $279 per user per month (or $249 when you choose annual billing), you get everything in the Professional plan plus:

  • 10 social profile connections (same as with the Standard plan)
  • Message Spike notifications
  • Content and asset library
  • Chatbots and automation tools
  • Saved replies 
  • Inbox trigger builders for automated actions
  • Automated URL tracking
  • Twitter surveys for audience feedback gathering

What we like about Sprout Social’s pricing

  • The 30-day free trial period is quite generous. It’ll give you enough time to test out the software and see the results before deciding to upgrade.
  • The plans are well-defined making it easy to tell what you’ll be getting with each plan.

What we don’t like about Sprout Social’s pricing

  • Truth be told, it’s quite pricey and that could be a barrier for small businesses. As we gathered data for this Sprout Social review, we found a lot of users shared our sentiments.

Our Sprout Social review bottom line

Businesses can benefit from Sprout Social's social media marketing, social media management and social media analytics tools. Sprout Social's products assist businesses in effectively and efficiently managing their social media operations.

We want this Sprout Social review to be balanced so we'll say this: Sprout Social doesn’t come cheap. This means that smaller businesses might not be able to afford it. Compared to most other social media management services, Sprout Social does give more value for every dollar invested in it. This is because Sprout Social aims to be a one-stop shop for all your social media management needs.

So if the money isn’t a problem, by all means, get onboard the Sprout Social ship. If it is, we recommend checking out other services, there’ll be one that’ll be great a great fit for where your business is at right now. We hope this Sprout Social review was helpful. You can check out our Hootsuite review if you'd like an alternative to Sprout Social.

Is Flexjobs the Best Place to Get Remote Jobs: Our Honest Flexjobs Review (2022)

When you’re considering signing up with a work-from-home site, one of the things you’ll want is one that actually cares. Flexjobs is one of the many remote work websites you’ll find on the internet today. And its promise is to provide nothing but legitimate job listings, resources and first-class support to job seekers on its platform. So, does Flexjobs keep this promise? This and more are the questions we’ll be answering in this Flexjobs review. Read on for helpful information on this remote work website.

What is Flexjobs

FlexJobs was set up in the US by a job seeker, Sara Sutton, for job seekers in 2007. She had become frustrated by the scam job ads that plagued the companies she visited and went on to create a company that solved that problem. 

Flexjobs review - homepage
Source: flexjobs.com

Today, the online job posting company has helped to connect millions of people to flexible jobs that are the right fit for them. Flexjobs goes the extra mile by verifying each job opening before posting, setting it apart from the other remote work websites. Thanks to its passion and dedication, it’s been featured on Wall Street Journal, CNN, USA Today, Good Morning America and a host of other popular media outlets. 

Flexjobs also provides employers seeking competent hands to work with them on flexible schedules (more of this in the next part of this Flexjobs review). In addition to connecting employers to employees, It also provides resume reviews, mock interviews, online job fairs, career coaching ( at discounted rates for members only) and more – all these via its website.

Who is Flexjobs for?

Flexjobs isn’t just about job seekers alone, it’s also a platform for employers who need qualified labour. Employers signing up to the platform must be willing to offer employees flexible work arrangements and an overall great virtual working experience. 

Related: 8 Great Ways to Make Virtual Meetings More Interactive

Practically everyone knows that remote working is here to stay and a lot of companies have adopted this trend. We’ll look at how this work from home site helps employers find quality applicants. You know this won’t be a comprehensive Flexjobs review if we skip that.

Click here to jump to Flexjobs for job seekers

How to post a job on Flexjobs

Posting a job listing on Flexjobs is a pretty straightforward process. Here’s how it goes:

Flexjobs employer sign up page - Flexjobs review
Source: flexjobs.com
  1. Click on the “Sign up for an Employer Membership” button. It’s at the bottom left corner above the fold of the employer portal homepage.
  2. It’ll take you to a page that gives you some more information on Flexjobs’ terms. On the same page, there’s a form for you to fill out with your name, company name, job title, company website and LinkedIn profile.
  3. After you’ve filled out the form, click on the “Continue” button.
  4. The next form requests information about your company and the flexible jobs you plan to fill in 6 months.
  5. The form is followed by a contract stating, among other things, that you’ll only post jobs that are flexible and up to Flexjobs’ standards.
  6. After you’ve done that, click on the “Submit Application” button.
  7. The next page is where you’ll choose one of Flexjobs’ subscription plans and enter your billing information.
  8. Wait for Flexjobs to review your application. It’ll check how well your company fits their job seekers’ needs.
  9. If approval is granted, you can start posting your job listings.

As you might have noticed, this is a paid service. Companies using the Flexjob service to employ remote workers can either sign up for a paid membership or submit job openings for free. Flexjobs review talks about this free option in a bit. 

Signing up for the paid membership comes with a number of benefits which include:

  • Unlimited job listing
  • Unlimited resume searching
  • Better chances of getting your job listings posted

Flexjobs Pricing for Employers

Not many Flexjobs reviews take the time to look at the employers' process but we will because we promised a detailed review. The pricing plans for employers are quite different from those of job seekers. This makes sense as the activities of both groups – and the features available to them – on the site differ greatly.

There are 3 pricing plans for employers to choose from. They include:

  • 1-month plan at $399.00 per month: It’s a great way to go if you only need Flexjobs’ service for a month or less.
  • 3-month plan at $859.00 every 3 months: Signing up to this plan helps you save money if your hiring timeframe will exceed one month.
  • 1-year plan at $2,999.00 per year: For recruiters and Hr departments, signing up to this plan is the cost-effective way to go.
Flexjobs review - Employer pricing plans
Flexjobs pricing for employers
Source: flexjobs.com

Whatever plan you subscribe to, you have access to all of Flexjobs features for employers. The only difference is in how long you can access them for. Next in this Flexjob review, we'll look at how employers can post jobs form free on Flexjobs.

How to post jobs on Flexjobs for free

Not quite ready to commit to a paid Flexjobs subscription? That’s not a problem. You can post as many as 5 job listings per time for free. Here’s how to do so:

  1. Click on the “Find out how to submit a free job listing” text. It’s directly below the paid subscription button on the employer portal homepage.
  2. A page stating Flexjobs’ terms, which also has a form requesting some basic information about your company and the job(s) you’re posting comes next.
  3. After you’ve filled the form, you’ll have to check the box stating that you agree to Flexjobs’ terms and privacy policy. 
  4. The box for subscribing to Flexjobs’ newsletter is pre-checked. You can uncheck that if you’d rather not receive the company’s newsletter.
  5. Click on the “Submit My Job(s) to Flexjobs’ Review Team” button. 

If your job posting is a good match, it’ll be published and you’ll receive an email informing you of this. If it isn’t, Flexjobs reserves the right to not publish it.

What we like about Flexjobs’ employer job posting service

  • The option to post up 5 job openings for free.This way, you can test out Flexjobs’ offer without commiting financially.
  • Unlimited job listings and resume searches with all paid plans mean that your picking of job seekers aren’t slim.
  • Members (employers on a Flexjobs subscription) get an employer profile customised with their brand visuals (colours, logos etc). 

What we don’t like about Flexjobs’ employer job posting service:

  • While the thorough assessment of employer application ensures that only quality job openings make the cut, it also has the downside of acting as entry barrier for many employers.

Flexjobs for job seekers

FlexJobs is an online job board dedicated to people who are looking for remote flexible jobs. There are part-time and full-time job listings, and some jobs require in-person interviews, which will be noted in the job description. Wondering if Flexjobs will work for you? Check out the following criteria in the next part of our Flexjobs review to find out.

FlexJobs may be a suitable fit for the following types of people:

  • Parents who are looking for flexible jobs that’ll bring some extra income while allowing them to spend more time with their family.
  • People who seek a career that allows them to travel full-time as a digital nomad.
  • Freelancers trying to expand their client base.
  • People with side hustles who are looking for flexible jobs to supplement their other source(s) of income.
  • Anyone who lost their jobs during the Covid pandemic and wishes to work from home in the future.
  • Anyone with a health condition or lifestyle that prevents them from taking conventional 9-5 jobs.

Basically, FlexJobs can aid anyone who is seeking remote employment and in need of assistance with their hunt for flexible jobs.

Flexjobs registration for job seekers

Here’s the part of our Flexjobs review where we’ll look at this work-from-home site’s sign up process. Signing up is quick and easy; such that you can from filling out the signup form to browsing through job listings in minutes.

To sign up, click on the “Sign Up” button at the top right corner of the homepage. Fill out the form on the page that comes up and click on the “Sign Up Today” button to submit. The next step is where you get to choose a Flexjobs subscription/plan. 

There’s a free plan and 3 paid plans to choose from (more on Flexjobs plans and pricing further down this Flexjobs review). Choose a plan, submit your application by clicking on the “Join Flexjobs Now” button and you’re all set!

What types of jobs are on Flexjobs?

Work flexibility is a feature of all the job postings on Flexjobs. This online job board takes its mission of connecting people with flexible jobs seriously – whether it's working from home a few days a week or working from home full-time. These flexible work options include: 

  • Remote a.k.a Work-from-home jobs (some of which are 100% remote and others are partial or optional)
  • Freelance jobs
  • Hybrid jobs  (combines remote, on-site or telecommuting work)
  • Temporary or contract employment (i.e. short or long term, seasonal and occasional)
  • Flexible, part-time or alternative schedules

At the time of writing this Flexjobs review, the company had over 29,000 job listings on its sites; all of which have been verified by real people at Flexjobs. All of those jobs are grouped into 50 categories that include Writing, Project Management, Online Content, HR & Recruiting, Software Development etc.

Screenshot showing a few of the Online Content jobs on Flexjobs

Flexjobs review - Jobs on Flexjobs
Source: Flexjobs.com

Screenshot showing a few of the Project Management jobs on Flexjobs

Flexjobs review - Product Management jobs on Flexjobs
Source: flexjobs.com

What we like about Flexjobs for job seekers:

  • Each job posting is vetted by real people to screen out scams, commission-based jobs, multilevel marketing jobs and similar lower-quality jobs.
  • Employers that use Flexjobs are required to prove that they’re going to comply with work flexibility, offer professional roles and decent pay.
  • There are no ads on the site! Like zero ads. Flexjobs promises it and true to its word, we didn’t see any.
  • The job listings are updated weekly so that there are always new job opportunities to apply for.
  • Saves you time by showing you job listings from your areas of interest.

What we don’t like about Flexjobs for job seekers:

  • A lot of the jobs posted on the site are targeted at US nationals. For a remote work job board, this can be discouraging to some users who aren’t US nationals.
  • Many employers request some form of advanced degree or professional certification. This can prevent people who do not have those from applying, even if they’ve got ample experience and great skill.

FlexJobs Pricing

Flexjobs offers 2 plans you can choose from: free and premium plans. Compared to the features on the premium plan, the free plan is quite limited. It’s more or less a non-renewable free trial of the Flexjob platform. The premium plan is available as a monthly, 3-month and yearly subscription. 

On the free plan you get, you can only apply to 5 job postings. After you’ve used up your 5 postings, you won’t be able to apply to any more jobs via Flexjobs until you upgrade to a premium plan. You’ll also be unable to access the skill tests, soft skills courses, weekly career coaching sessions and much more. 

The premium plans give you access to apply to all of the over twenty thousand jobs on Flexjobs’ website. You also enjoy discounts on your resume reviews and career coaching programs. What’s more, employers can recruit you directly. All of these are in addition to the skill tests, courses, virtual job fairs and more.

In our opinion, the answer to the question, “Is it worth paying for Flexjobs?” is “Yes, it is” – especially when you’ll be missing out on all those awesome benefits when you don’t. Moreover, Flexjobs offers a money-back guarantee if you aren't satisfied with its service.

Flexjobs review - Pricing plans
Source: flexjobs.com

Our Flexjobs review verdict

There are many sites that help people secure remote jobs but none quite does it like Flexjobs. From taking the time to verify job postings to providing career coaching and resume reviews for its users, its commitment to connecting people to quality flexible work is clear to see. In the course of researching for this Flexjobs review, we found no complaints about ignored messages – a sign of a responsive customer support team.

It'd be great to see the company include more entry-level job listings and also find a way to enable more employers to get through its vetting system. Who knows, it just might make more remote jobs available for job seekers who aren’t US nationals. We hope you found our Flexjobs review helpful.

4 Essentials For The Perfect Remote Onboarding Process

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The process of introducing a new hire has changed dramatically since the COVID-19 pandemic forced remote working into mainstream viability. It used to be viable to largely wing onboarding: once you got someone into the office, you could let them soak up the atmosphere, pick things up through osmosis, and ask questions when necessary. That doesn’t work at a distance. If you leave someone to start without a support plan, they’ll take a long time to get up to speed.

In this piece, then, we’re going to focus on one specific thing: improving your remote onboarding process. The better you make it, the more quickly a new hire will become productive, and the less stress you’ll face along the way. This will naturally make the general hiring process easier, too, as you’ll be able to confidently speak of the strength of your onboarding.

So what do you need to include in the perfect remote onboarding process? We’re going to look at four essentials for you to focus on including. Build your process around these elements and you’ll establish a superb foundation that you can slowly improve through iteration. Let’s begin.

A prompt shipment of appropriate equipment

Leaving aside the unintentional rhyme there, it’s extremely important that you ship the new hire the equipment they’ll need as early as possible. At a minimum, this should include a suitable work laptop, but you may want to add in things such as an office chair, a dedicated mouse, and a large display. A large number of peripheral items may seem overly generous, but remember that a comfortable working environment will likely prove more productive in the long run.

Ideally, each provided machine should have everything needed for the onboarding process preloaded. If you work entirely through the cloud, you should at least have shortcuts in place to reduce the possibility of confusion. This is where leasing IT equipment becomes useful. Instead of buying new machines, you can rent them and arrange to have them properly imaged before they’re shipped. Remember: the earlier you can get the equipment sent, the more time the new hire will have to get everything set up and working correctly. Leaving it late is a bad idea.

A full array of documented procedures

That old office model of getting one-on-one training from skilled colleagues was never very efficient, and we should have moved past it by now. Instead, everyone in the company who knows something important about a particular system should document it so it’s easily accessible for anyone who needs it — all without needing to get them directly involved. Ideally, you should have documentation for every action the new hire will need to take.

How you document your procedures is up to you. You can put everything in a Google Docs file and leave it in a shared folder, record a narrated video for each task, or even turn to a piece of software designed to host standard operating procedures (SOPs). G2 has a guide running through some of the top contenders, so check that out if you’re interested. A big system will cost you more, but it will certainly improve your remote onboarding process.

A range of intuitive communication tools

Communication is hard to get right with a team of remote workers, and getting the right software will help significantly. Email is phenomenally important in general (particularly for engaging with customers), but it isn’t the most effective tool for engaging with employees. Finding the right range of tools will greatly help you improve your remote onboarding process.

You need several other things, including a flexible real-time chat system and something for video conferencing. A typical loadout might include Slack for real-time messaging and Zoom for video conferencing, for instance, though there are many other options you should consider. Read up on features and rates, and ask your existing employees for feedback.

Remember that the software you ask your employees (including the beginners) to use must be intuitive as well as powerful. The most powerful tool for the job isn’t necessarily the best. First-time merchants don’t know how to use the most complex systems, and expecting anything different is a fool’s errand. In the same way, you mustn’t assume technological familiarity (unless it’s a technical role, of course, in which case you can assume accordingly).

businessman using laptop table with making video call meeting team online present work projects concept working from home 1
4 Essentials For The Perfect Remote Onboarding Process 69

A clear line of responsibility for every task

Lastly, it’s mission-critical that every task you assign has a straightforward line of responsibility. In other words, the new hire needs to know the person they should report to about it, who’s in charge of the relevant department, and everyone between those two. This is so vital because people who step in to assist while someone is new might not be so attentive in future, so the new hire needs to know how they can get assistance (and/or report issues) when needed.

They also need to know what their role is so they can gauge their progress and productivity. It’s sadly far from unknown for a new hire to be left unaware of what exactly they’re expected to achieve, leaving them lacking in direction — and since that’s an awkward position to be in, it can also sap their motivation, something that should be extremely high during the initial months.

You should have an org chart that details how the various roles within your company fit together. You don’t need to pass that directly to the new hire, but it would be a good idea to create a simplified version of that for them to use as a reference point when in doubt. In addition, you need to make it clear how busy people are. You need to cultivate the right balance between never asking for help (ultimately reducing efficiency) and always asking for help (preventing them from learning as quickly and taking up valuable coworker time).

Wrapping up, if you can ensure that your system for onboarding new remote hires has these four ingredients, you can improve your remote onboarding process by a significant amount. You’ll still have work to do (no onboarding process is perfect), but you’ll be able to slowly iterate upon your excellent foundation.

Online Meeting Etiquette Rules That Must Be Followed

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The further digitization of labor has made online meetings more prevalent than ever before. After all, it allows people to meet, communicate, and collaborate regardless of their distance from each other.

Conducting virtual meetings is quite different from physical ones, though. And as our personal and professional lives’ boundaries continue to blur, there are bound to be a lot of awkward situations just waiting to occur whenever you hold online meetings at home. 

Fortunately, there are ways to make these virtual conferences run more smoothly. In this article, we will share with you the ground rules that you can keep in mind the next time you have a session.

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1.  Get Familiar with Your Tools in Advance

Here’s a step that a lot of people commonly forget to do. It’s not surprising, given that most of us don’t really have to get familiar with anything in physical meetings. We just have to show up. Unfortunately, that’s not the case in online meetings. 

Learning about how to navigate the most popular platforms alone can be confusing enough already. At the very least, you should know how to mute your microphone and turn off your camera. 

Finally, don’t forget to consider other types of software or programs that your company requires. For instance, we expect our sales team to log into our CRM first before our online conferences start, just to make sure that we are all on the same page.

2.  Find the Best Location

Not everyone has an office for their work-from-home setup. For many of us, “home office” means a corner of the dining table or the foot of the bed. However, this doesn’t mean that you shouldn’t make an effort to find a more suitable spot.

Ideally, it should be a quiet room with good lighting. Don’t forget to consider your internet connection as well. Having a professional-looking backdrop is preferable. Bookcases are your best bet, but a blank white wall will do.

Lastly, plus points if you can keep it locked during your online meeting. If not, then you’ll just have to inform your family in advance. This way, no one will just accidentally walk in looking indecent.

3.  Prepare for the Meeting

Don’t just enter an online meeting without fully testing your setup, from the height of your camera to the quality of your audio. Fortunately, most video conferencing apps like Zoom and Skype have features that allow you to test your video and microphone quality.

4.  Dress for the Occasion

It’s surprising how a lot of people still think that it’s okay to skip wearing a decent bottom for an online meeting despite the fact that there are probably thousands of these embarrassing videos of online conferences gone wrong showing people without any pants. Fortunately, it’s easy to prevent this from happening to you. Just dress up the same way you would for an actual meeting.

5.  Remember to Mute by Default

Regardless of whether you’re just talking to another colleague or you’re meeting with the whole team, it is always a good idea to mute by default. One must only unmute their mic when it is their turn to speak unless, of course, it has been required by the meeting host. 

You can place a little note on your desk as a reminder if you find yourself constantly forgetting this step.

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Online Meeting Etiquette Rules That Must Be Followed 71

6.  Resist the Urge to Type

Even taking down notes can be considered impolite. Keep in mind that it’s more challenging to get an idea across during an online conference when you’re not even sure if the people you’re talking to are actually listening. For all the speaker knows, you’ve muted him already. Hence, the best way to express that they have your full, undivided attention, is to simply be mentally present and look straight at the camera. 

Here’s a pro tip: There are programs that allow you to automatically record and transcribe online conversations now. You can simply read these transcriptions on your own time.

7.  Speak to the Camera

It’s normal to look at your screen when someone else is talking, but try to look straight at the camera whenever it’s your turn to talk. Otherwise, it would seem that you’re not addressing anyone at all.

8.  Always Wait a Second before Speaking

It is typical for online meetings to experience some lag, so it can take a beat for people to react or respond to a statement. Thus, it would be wise to wait for at least a second of silence before speaking just to make sure that you won’t interrupt anybody.

9.   Avoid Sudden Movements

Speaking of the lag time, a lot of web cameras are not equipped to capture quick physical movements. This is the reason why moving around will make you look blurry or laggy to the others who are in the session. This leads us to the next rule.

10.    Make Yourself Comfortable

Sit in a comfortable chair. Have a glass of water handy. Keep your thermostat at a pleasant range. Do everything you can to minimize the need to stand up during the meeting. Just don’t make yourself cozy enough to feel drowsy, especially if you expect a long meeting ahead.

To Sum Up

We get it; online conferences can be quite confusing at times. It’s easy to feel lax when you’re in the comforts of your home, but you also need to maintain the same level of professionalism as you would in an actual meeting.

There are also a lot of things that can happen – a child suddenly throwing a tantrum, a pet randomly deciding to make a camera appearance or a family member accidentally walking in a while looking inappropriate. These don’t even include the spectrum of potential technical difficulties yet. 

More importantly, though, you need to remember that just like any other type of conference, an online meeting has its own set of etiquette and ground rules that you should follow. Keeping the tips that we have shared with you in mind won’t just help you prevent the issues we have just mentioned, but it will also make you look more professional as well.