E-commerce 2020 | Industry trends during COVID-19

Impact of COVID-19 on the e-commerce sector According to ACI Worldwide, the company that works in the field of electronic payments, during the pandemic, the number of transactions in electronic commerce has increased. Compared to...

How Artificial Intelligence and Machine Learning are Changing B2B Marketing

We live in interesting times. The 21st century has thrust upon us machine capabilities that were the stuff of fiction only yesterday. Now machines can analyze human behavior and accurately do so, thanks to...

How to Prevent Banner Blindness

Online banner advertising has been around for years, and digital markets have been using it to advertise and get users to interact with their brand. However, this isn't often the case because ad fatigue...
newsletter trends

Trends in the Design of Email Newsletters in 2020

For many of us, the year 2020 hasn’t brought us what we had thought we would get going into the year due to the COVID-19 pandemic. However, that has not stopped email marketing for...
small business marketing

7 Reasons – Why A Marketing Database Is Essential For Your Small Businesses

Small businesses face many challenges when it comes to selling their goods and services. They need to ensure they gather and store the right information about their customers so that they can market their...
Dealing with Angry Customers on the Telephone

5 Tips on Dealing with Angry Customers on the Telephone That Will Make You...

Service failures and miscommunication often lead to unhappy, dissatisfied, or angry customers. Every organization encounters challenging situations and customers. Organizations that survive are those that can efficiently resolve customer complaints and maintain customer relationships. It...

How to Start Using Post-Purchase Emails (With Templates)

What happens after a customer makes a purchase? A customer’s post-purchase experience is just as crucial to the success and sustainability of your business as the actions that led to the purchase.  Post-Purchase communication with...

What You Need to Know About B2B Email Marketing

Emails remain one of the most professional and efficient communication methods to be ever invented, and that is why they have been turned to a successful marketing strategy. This marketing strategy can be implemented...

11 Ways To Ensure Smart and Responsible Digital Marketing During the Covid-19 Pandemic

The global Covid19 pandemic has turned the world economy on its head. Many businesses have closed their doors, and those that have managed to stay open have had to change the way they operate. One...

How to Grow Traffic and Drive Revenue with Digital Marketing

The internet has many advantages. One of them is that it offers a level playground for everybody and every business. Many businesses now carry out their transactions online on different platforms. What companies strive...

8 Sales Email Subject Lines That Get Results

How many unread messages do you have in your inbox? Is it a hundred? Or two? We are pretty sure that you don’t have plans to open them. The reason is simple: the subject...

How to Get People to Take Your Business Seriously

Creating a successful operation that looks good to others is not an easy task, especially since you have to fight for survival during the early stages. Establishing a great infrastructure and organizing your team,...

4 Ways to Mindfully Expand Your Business and Make More Money

Oftentimes, timing in business can mean the difference between long-term success and complete failure. As dramatic as that may sound, that is a realistic presentation of how proper scaling methods can impact your business...

How To Win Back Old Customers

Most businesses have an established customer base or repeat customers.  These customers account for most of the revenue a business generates as compared to one-off customers.  Marketing Expert, Ivana Taylor explains that a study...

Fixing an Appointment via Phone Call

Fixing an appointment may or may not be one of your job descriptions but the fact remains that every professional needs to learn how to carry out this task in the most effective manner...
Apologize to a Customer

How to Apologize to a Customer via Email

There are many reasons why you may need to tender a strong apology to a customer. Beginning with a minor complaint to the one that could incur a lawsuit. It is important to know...

How to Maintain the Right Attitude for Top-Notch Customer Service

Providing top-notch customer service without the right attitude is like expecting a harvest when nothing was sown. Attitude perception is like a smoke that cannot be hidden, it is what will help a customer...

10 Best Practices for Holding Online Meetings Successfully

Great online meetings don’t just happen; they require proper planning and attention to detail. The assigned person in charge of planning an online meeting must work as though he were planning a face-to-face meeting....
Email To Clarify A Client Requirement

How To Write An Email To Clarify A Client’s Requirement

Businesses exist to serve.  For this reason, there will be a lot of occasions when you will have to interact with customers, clarify client requirements and deliver on customer requirements.   While the telephone is...

Business Phone Call: Handling Customers’ Complaints

As a customer care service agent or business person, you would have to address the complaints of your customers whenever the need arises. Although email has been progressively gaining grounds as a means of...