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Here are tips to help SMEs and startups become and stay successful in the business world.

11 Ways To Ensure Smart and Responsible Digital Marketing During the Covid-19 Pandemic

The global Covid19 pandemic has turned the world economy on its head. Many businesses have closed their doors, and those that have managed to stay open have had to change the way they operate. One...

How to Use Email Marketing to Get Back to Business After COVID-19

According to a study, more than 100,000 small businesses have shut permanently since the beginning of the coronavirus pandemic in March. And, this figure continues to rise.  For instance, some of the major companies that...
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Trends in the Design of Email Newsletters in 2020

For many of us, the year 2020 hasn’t brought us what we had thought we would get going into the year due to the COVID-19 pandemic. However, that has not stopped email marketing for...
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Video Marketing: How It Can Benefit Your Small Business

In any online business, the most captivating form of marketing still remains video marketing. Furthermore, the most important ingredient of a successful digital marketing campaign, in general, is having compelling content. Research has shown that YouTube...

How to Prevent Banner Blindness

Online banner advertising has been around for years, and digital markets have been using it to advertise and get users to interact with their brand. However, this isn't often the case because ad fatigue...

How Artificial Intelligence and Machine Learning are Changing B2B Marketing

We live in interesting times. The 21st century has thrust upon us machine capabilities that were the stuff of fiction only yesterday. Now machines can analyze human behavior and accurately do so, thanks to...

Social Media in 2012: 7 Major Things to Expect

As this year begins to unveil its windfalls and ills, we need to think ahead of the possible events of the year and how the events of 2011 may impact our lives in 2012. Importantly,...

Self-Branding: How to Separate Yourself from the Crowd & Build Credibility on the Internet

The rapid growth of social media on the Internet has made self-branding easier than ever. The coming of Facebook, Twitter, and LinkedIn has also created greater avenues for self-branding. What is Your Brand? Your brand is...
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Social Networking Vs Blogging & Email Vs SMS – Struggle For Existence

Our world today has greatly changed with the coming of the Internet and mobile communication devices. Interestingly, these changes are very similar to the popular theory of ‘Succession in Ecosystems’. Let us consider ‘Succession’ in ‘Internet...
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7 Reasons – Why A Marketing Database Is Essential For Your Small Businesses

Small businesses face many challenges when it comes to selling their goods and services. They need to ensure they gather and store the right information about their customers so that they can market their...

How to Master Selling on the Internet: The 6 Irrefutable Principles of Persuasion

Persuading your prospects more easily and quickly is necessary to get ahead of your rivals. More importantly, understanding the principle that locks in customers’ interests will help you gain a competitive advantage in the...

How to Grow an Effective Twitter Audience

Twitter is fast becoming the hub of business communication on the Internet rather than an ordinary social network. More and more businesses are using Twitter for customer engagement, public relations, business promotions etc. As such,...

7 Ways to Build A Strong Online Social Media Presence

Almost 4.66 billion people were active internet users as of October 2020, encompassing 59 percent of the global population. This shows that more people are engaging with social media every day and if you own...
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Perfectly Adapt LinkedIn as Your Business Marketing Powerhouse

Lately, the value of LinkedIn in business-to-business connections has begun to shine beyond imagination. LinkedIn is fast becoming another powerhouse of business marketing. Small and large business owners have now realized that LinkedIn can...

How to Upgrade Your Internet Marketing Strategy to Gain Competitive Advantage Using ‘Strategic Positioning’

Most individuals and companies owe their initial achievements on the Internet to unique positions. However, this is blurred with time if the individual or company lacks the knowledge of this powerful force. Obviously, most competitors on...

Small Business Online Marketing: Growing Despite a Low Budget

A lot of small businesses are looking for ways to stay afloat due to the effect of the pandemic. And with the pandemic far from over, online marketing for small businesses continues to provide...

Tips to Increase Your Facebook Fans from “Zero” to “Hero”

The growth of Facebook is still phenomenal. With the huge number of people interacting on Facebook every single day, any business would be doing itself great good by properly grabbing a piece of the...

2 Powerful Secrets: Accelerate Your Effectiveness by Laying Hold of Secrets

The world we live in is ruled by secrets. There are business secrets, life secrets, money secrets, love secrets etc. Ignorance of these secrets can make you struggle ten times harder before you succeed...

How to Maximize Your Email Marketing Strategy: What is Right & What is Wrong?

Obviously, email marketing is a tool any smart internet marketer cannot afford to neglect. Unfortunately, many marketers have continued to ignore the basic email marketing ‘best practices’. These include: The use of email triggers and...

5 Internet Business Tips: How to Plan Your Internet Marketing Process

Internet marketing itself appears very difficult because of the too frequent changes in the web space let alone the technicalities of search engine optimization (SEO), advertising, social media and others. However, by understanding the ground...