Basic Guidelines & Tips

email replies

Email Replies: 5 Best Hacks on how to Start Getting Them Every Time

Getting prompt email replies has been a life-long dilemma associated with emailing. Emails are the go-to mode of communication for every business person. And as such, the importance of emails cannot be overstated. Whenever an email is sent, a response is expected from the recipient. If a response is not received, the purpose of sending […]

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10 THINGS TO AVOID DOING IN A PROFESSIONAL EMAIL

10 Things You Should Stop Doing In A Professional Email

When writing a professional email, there are rules that must be observed. Writing a good and professional email shows your level of professionalism and builds your credibility, this is extremely important to climb the corporate ladder. Research shows that global email users amounted to 3.9 billion users and it is expected to reach 4.3 billion

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Checklist for Writing Professional Emails

Your Complete Checklist for Writing Professional Emails

Email is one of the most widely used forms of communication both in and out of the work-related industry because of its efficiency and direct marketing system for targeting customers directly through their mailbox. Hence, it is important that you have a professional email checklist to ensure you consistently send out well-written emails to your

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Video Marketing: How It Can Benefit Your Small Business

In any online business, the most captivating form of marketing still remains video marketing. Furthermore, the most important ingredient of a successful digital marketing campaign, in general, is having compelling content. Research has shown that YouTube is the second most popular site on the web? and is second only to Google in the most visited sites

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Online marketing for small business

Small Business Online Marketing: Growing Despite a Low Budget

A lot of small businesses are looking for ways to stay afloat due to the effect of the pandemic. And with the pandemic far from over, online marketing for small businesses continues to provide immense value to businesses that are exploring online marketing to expand their reach and revenue. Most small business owners are cost-conscious

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email report

Email Report Writing: The Way to Go and the One to Avoid

Email report has become a critical method of tracking both intra- and inter-organisational communications. It is a welcome development as because of it, companies do not have to ship physical paper reports back and forth any longer. Hence, considering the multitude of daily business communications, email reports are not only more environmentally friendly (huge win

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How to Use Email Marketing to Get Back to Business After COVID-19

According to a study, more than 100,000 small businesses have shut permanently since the beginning of the coronavirus pandemic in March. And, this figure continues to rise.  For instance, some of the major companies that filed for bankruptcy are 24 Hour Fitness on June 15, Advantage Rent A Car on May 26, Aeromexico on July

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What You Need to Know About Identity Protection and Avoiding Identity Theft

Falling prey to identity theft is not something any of us expect to happen to us. However, when it does, it can siphon-off all your hard-earned cash with the blink of an eye, thereby leaving you wondering what happened and compelling you to take several rounds of the cybersecurity officer. And not only money, but there

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How Artificial Intelligence and Machine Learning are Changing B2B Marketing

We live in interesting times. The 21st century has thrust upon us machine capabilities that were the stuff of fiction only yesterday. Now machines can analyze human behavior and accurately do so, thanks to artificial intelligence (AI).  With global business and most other human activities digitized, there is a need for artificial intelligence to help

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small business marketing

7 Reasons – Why A Marketing Database Is Essential For Your Small Businesses

Small businesses face many challenges when it comes to selling their goods and services. They need to ensure they gather and store the right information about their customers so that they can market their products to their targeted audience without hassles at all. When it comes to small businesses, most owners do not give importance

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