While COVID-19 has increased the amount of time we spend online drastically, it has also caused the website traffic to plummet in several industries of the economy. But does a change like this mean that SEO has become useless? Certainly not! Not only has SEO always been important in the digital marketing world, but it …
Why SEO Needs to be a Priority Now More than Ever Read More »
In any online business, the most captivating form of marketing still remains video marketing. Furthermore, the most important ingredient of a successful digital marketing campaign, in general, is having compelling content. Research has shown that YouTube is the second most popular site on the web? and is second only to Google in the most visited sites …
Video Marketing: How It Can Benefit Your Small Business Read More »
A lot of small businesses are looking for ways to stay afloat due to the effect of the pandemic. And with the pandemic far from over, online marketing for small businesses continues to provide immense value to businesses that are exploring online marketing to expand their reach and revenue. Most small business owners are cost-conscious …
Small Business Online Marketing: Growing Despite a Low Budget Read More »
Almost 4.66 billion people were active internet users as of October 2020, encompassing 59 percent of the global population. This shows that more people are engaging with social media every day and if you own a business and are not inclined to establish a strong online presence on social media, there is a chance your …
7 Ways to Build A Strong Online Social Media Presence Read More »
Email report has become a critical method of tracking both intra- and inter-organisational communications. It is a welcome development as because of it, companies do not have to ship physical paper reports back and forth any longer. Hence, considering the multitude of daily business communications, email reports are not only more environmentally friendly (huge win …
Email Report Writing: The Way to Go and the One to Avoid Read More »
According to a study, more than 100,000 small businesses have shut permanently since the beginning of the coronavirus pandemic in March. And, this figure continues to rise. For instance, some of the major companies that filed for bankruptcy are 24 Hour Fitness on June 15, Advantage Rent A Car on May 26, Aeromexico on July …
How to Use Email Marketing to Get Back to Business After COVID-19 Read More »
Falling prey to identity theft is not something any of us expect to happen to us. However, when it does, it can siphon-off all your hard-earned cash with the blink of an eye, thereby leaving you wondering what happened and compelling you to take several rounds of the cybersecurity officer. And not only money, but there …
What You Need to Know About Identity Protection and Avoiding Identity Theft Read More »
The difference between the almost right word & the right word is really a large matter, it’s the difference between the lightning bug and the lightning says Mark Twain the famous reporter. Is he right or wrong? I think he is absolutely right because, irrespective of how carefully you proofread your emails, there will always …
Proofreading Your Emails: Your Ticket to Writing Better Emails Read More »
We live in interesting times. The 21st century has thrust upon us machine capabilities that were the stuff of fiction only yesterday. Now machines can analyze human behavior and accurately do so, thanks to artificial intelligence (AI). With global business and most other human activities digitized, there is a need for artificial intelligence to help …
How Artificial Intelligence and Machine Learning are Changing B2B Marketing Read More »
Small businesses face many challenges when it comes to selling their goods and services. They need to ensure they gather and store the right information about their customers so that they can market their products to their targeted audience without hassles at all. When it comes to small businesses, most owners do not give importance …
7 Reasons – Why A Marketing Database Is Essential For Your Small Businesses Read More »
Emails remain one of the most professional and efficient communication methods to be ever invented, and that is why they have been turned to a successful marketing strategy. This marketing strategy can be implemented in different ways depending on your type of business, and the approach you use will determine its efficacy. The strategy can …
Most people across the world dread cold emailing for two reasons. First, they don’t have solid relationships with their clients. Also, they lack non-verbal feedback, thus making it harder for them to modify their approach in real-time. This leads to failed cold emails in the long run. While the majority are struggling to write cold …
How to Write Cold Sales Emails that Convert Quickly Read More »
The global Covid19 pandemic has turned the world economy on its head. Many businesses have closed their doors, and those that have managed to stay open have had to change the way they operate. One of the biggest changes has come in the digital marketing strategies that affected businesses must deploy. Engaging in smart and …
11 Ways To Ensure Smart and Responsible Digital Marketing During the Covid-19 Pandemic Read More »
The internet has many advantages. One of them is that it offers a level playground for everybody and every business. Many businesses now carry out their transactions online on different platforms. What companies strive to do to survive online is to drive traffic to their website. They do this with different marketing tactics. Many businesses run …
How to Grow Traffic and Drive Revenue with Digital Marketing Read More »
Oftentimes, timing in business can mean the difference between long-term success and complete failure. As dramatic as that may sound, that is a realistic presentation of how proper scaling methods can impact your business growth: choose the right moment when demand is about to rise, and you’ll reign supreme in your industry. Alternatively, fail to …
4 Ways to Mindfully Expand Your Business and Make More Money Read More »
You may be a recent graduate or someone with work experience but have found yourself in the pool of the unemployed. There is no need to worry; There are many ways by which you can land your desired job. One way is through networking. This is not just about the people you know, but also …
Landing Your Dream Job: Tips for Writing Introduction Email Read More »
People generally confuse promotional emails with product recommendation emails, not realizing how different both are. A product recommendation email combines two effective marketing methods that are email marketing and retargeting for higher conversions. The strategy behind the product recommendation emails is to share recommendations and offers on relevant products. These recommendations are personalized based on …
A Complete Guide to Write a Product Recommendation Email Read More »
Employee engagement is taking the central stage in today’s business landscape. According to the recent survey by Gallup, engaging your teams may help you reduce absenteeism and employee turnover, as well as maximize your profits by 21%. Unsurprisingly, one of the greatest problems leading to a lack of engagement in the workplace is poor communication. …
Online Communication to Effectively Improve Employee Engagement Read More »
Every business email begins with an email opening salutation. In order to ensure that this is professionally done, it is imperative for you to know the appropriate way to go about it. Your email opening salutation determines a lot in the way your email will be perceived. Basically, it sets the tone of your email …
Best Email Greetings: Appropriate Email Opening Salutations Read More »
As you may already be aware, some companies these days prefer to conduct a phone interview rather than a face-to-face talk with an applicant. The phone interview may be part of a series of interviews that may or may not involve a face-to-face meeting. At times, a single phone interview is all that is needed …
