Email Marketing

Product introduction email

How to Write a Product Introduction Email and 8 Samples Included

Creating a compelling product introduction email is one of your most effective tools for re-engaging consumers, reminding them of the value your product delivers and introducing them to new products and offers. Remember, you have put your heart, soul, and sweat into developing a new product. So when you launch the product to the public, […]

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Email Marketing Mistakes

B2B Email Marketing Mistakes to Avoid in 2023

B2B marketers consider email marketing as the most effective channel for revenue generation. And there are many reasons for that. Email marketing offers a cost-effective way to reach and engage with potential clients, build brand awareness, and drive conversions. However, as with any marketing approach, there are common mistakes that can hinder the success of

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Email automation

Leveraging Email Automation for Your Business: A Beginner’s Guide

Email automation is a powerful tool that can help businesses of all sizes improve their communication with customers and boost their bottom line. By automating repetitive and time-consuming tasks, automation allows businesses to focus on more important things, like growing their customer base and generating revenue. It’s for this reason that 87% of marketers rely on email

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Email automation

Email Automation 101: Everything you need to know

Continuous communication with your customers is extremely important as a business owner. You need to let your customers know about upcoming promotions, sales, update on their orders and even a personalized birthday message if you have the data. Without email automation, composing and sending each of these emails would be a herculean time-consuming task, especially

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How to Use Email Marketing to Get Back to Business After COVID-19

According to a study, more than 100,000 small businesses have shut permanently since the beginning of the coronavirus pandemic in March. And, this figure continues to rise.  For instance, some of the major companies that filed for bankruptcy are 24 Hour Fitness on June 15, Advantage Rent A Car on May 26, Aeromexico on July

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