Sales & Marketing

Learn about digital marketing and e-commerce to gain the skills needed to succeed in today’s digital world. Attract and engage customers, measure performance, sell online, and grow your online customer base.

E-commerce Order Management System

5 Best Ecommerce Order Management Software (OMS) for Businesses

Having the best e-commerce order management system can help improve the reputation of your business and the overall customer experience. While some small business still manages their orders manually by keeping records in ledgers and papers, large e-commerce companies often make use of an order management system because they handle more orders than small businesses

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Product introduction email

How to Write a Product Introduction Email and 8 Samples Included

Creating a compelling product introduction email is one of your most effective tools for re-engaging consumers, reminding them of the value your product delivers and introducing them to new products and offers. Remember, you have put your heart, soul, and sweat into developing a new product. So when you launch the product to the public,

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Email Marketing Mistakes

B2B Email Marketing Mistakes to Avoid in 2023

B2B marketers consider email marketing as the most effective channel for revenue generation. And there are many reasons for that. Email marketing offers a cost-effective way to reach and engage with potential clients, build brand awareness, and drive conversions. However, as with any marketing approach, there are common mistakes that can hinder the success of

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charity volunteer giving helping hands 1

How Nonprofits Can Communicate Better With Their Donors in a Digital Age

With over 10 million nonprofits in the world today, standing out from the crowd is essential for any charity hoping to make a lasting impact. However, in the digital age, it’s not enough to simply have a presence online; effective communication with donors is also key for building trust and creating long-term relationships. Fortunately, modern

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Email automation

Leveraging Email Automation for Your Business: A Beginner’s Guide

Email automation is a powerful tool that can help businesses of all sizes improve their communication with customers and boost their bottom line. By automating repetitive and time-consuming tasks, automation allows businesses to focus on more important things, like growing their customer base and generating revenue. It’s for this reason that 87% of marketers rely on email

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YouTube Marketing

YouTube Marketing For E-commerce Business: A Complete Guide

Youtube Marketing is not a new trend among online marketers, business owners, and marketing professionals. It has been on for quite some time now. However, most businesses don’t know how to utilize the platform to promote their product and services. Youtube is one of the best digital channels out there for online marketers to promote

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10 Live chat Tools for Your E-commerce Business

Top 10 Live chat Tools for Your E-commerce Business

Setting up live chat tools for your e-commerce business is very important because they allow you to provide instant response and a personalized experience to your customers. Most customers want their questions answered instantly, and any problem or uncertainty with their purchase can make them leave your website or abandon their carts. Using a live

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