Sales & Marketing

Learn about digital marketing and e-commerce to gain the skills needed to succeed in today’s digital world. Attract and engage customers, measure performance, sell online, and grow your online customer base.

wordpress vs magento

WordPress Vs Magento: Which is the Best eCommerce Platform?

There are dedicated eCommerce Content Management Platforms and there are Content Management Systems that aren’t dedicated to anything in particular. An example of the former is Magento and the latter is WordPress. WordPress and Magento are both open-source platforms that don’t require any upfront payment. WordPress is a regular Content Management System (CMS) that functions […]

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How to Find the Best Products to Upsell for Your eCommerce Website

Technology has changed every aspect of the world. Shopping as we know it has been changed as well. With the rise of eCommerce behemoths, eCommerce has changed the way we buy and sell fundamentally. While eCommerce has changed the way we buy and sell, some sales strategies have also transcended regular commerce into eCommerce. One

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Mobile Marketing for your e-commerce business

How to Leverage Mobile Marketing For Your E-commerce Business

Leveraging mobile marketing for your e-commerce business is a necessary strategy you must incorporate if you want to succeed as an e-commerce business owner. In the last few years, the number of people that use mobile marketing for their e-commerce business has increased tremendously. In fact, there are currently 3.8 billion smartphone users in the

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Best Practices for Building an Omnichannel Marketing Strategy for eCommerce

When explaining what omnichannel marketing means, a lot of buzzwords get thrown around essentially explaining nothing. In this article, we’re going to take a different route and explain omnichannel marketing as it should always be. This means differentiating omnichannel marketing from multi-channel marketing. And we’re going to tie it all together by discussing the best

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digital marketing strategy

8 Digital Marketing Strategies To Improve Your E-commerce Business

The rapid increase in science and technology has accelerated the growth of e-commerce businesses in the world and if you don’t have an effective e-commerce marketing strategy you won’t get your desired result. There are lots of e-commerce businesses in the world and knowing how to differentiate yourself from your competitions is very essential. What

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social media videos

5 Tools to Create Successful Social Media Videos for Ecommerce

Many businesses and people depend on social media platforms to connect with their friends, families, customers, audience, upload and watch videos, make online purchases, and more. Video content dominates social media platforms like Instagram and Facebook because they are more engaging, attention-grabbing, emotional, and generally more appealing than text or image content. As a result, you need

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instagram statistics

12 Enhancing Statistics of Instagram Marketing That Upgrades Your Business Strategy

Instagram is experiencing massive growth with exciting features in recent years. Instagram emerged in the year 2010, and within a decade, it has attained huge growth with more than one billion active users monthly. It has grown as an essential tool for marketers to implement their marketing strategies to grow their businesses from a simple

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best products to upsell

How Can CRM Integrations Level up Your eCommerce Business?

Successful businessmen understand the importance of nurturing their customers. Thriving eCommerce businesses do everything in their power to keep their customers happy and coming back. However, managing your relationship with your customers can be stressful and overwhelming. This is where CRM can help an eCommerce business meet the needs of its customers more effectively. What

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Email automation

Email Automation 101: Everything you need to know

Continuous communication with your customers is extremely important as a business owner. You need to let your customers know about upcoming promotions, sales, update on their orders and even a personalized birthday message if you have the data. Without email automation, composing and sending each of these emails would be a herculean time-consuming task, especially

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eCommerce Shipping Considerations

8 Important eCommerce Shipping Considerations – A Startup Guide

The retail landscape has been changing rapidly since the introduction of eCommerce. Advanced technological progress and the current Coronavirus pandemic have paved the way for people to rely mainly on online shopping for their needs. Businesses, both large and small, need to adapt to the eCommerce landscape to survive. Online shopping is becoming so significant

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Why Branding Your Social Media Graphics Matter & How It Can Bring You More Business

The prevalence of visual information on the internet saw an astounding increase of 9900% since 2007, according to data from NeoMan Studios. At a glance, this figure looks incredulous. However, there is a valid scientific and biological explanation as to why we crave visual information. Up to 70% of all sensory receptors in humans are visual,

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Insta packages

7 Clever Methods To Follow While Starting Your Business On Instagram

Instagram acquires above a billion active users monthly than other social media channels like Twitter or Facebook. It helps every business with a golden opportunity to promote their services or products to targeted audiences without spending money on paid ads. Instagram APIs permit every user to upload video contents and photos to a business profile on Instagram

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