Sales & Marketing – Page 3

WordPress Vs Magento: Which is the Best eCommerce Platform?

By Jim Blessed / March 26, 2022

There are dedicated eCommerce Content Management Platforms and there are Content Management Systems that aren’t dedicated to anything in particular. An example of the former is Magento and the latter is WordPress. WordPress and Magento are both open-source platforms that don’t require any upfront payment. WordPress is a regular Content Management System (CMS) that functions …

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How to Find the Best Products to Upsell for Your eCommerce Website

By Jim Blessed / March 26, 2022

Technology has changed every aspect of the world. Shopping as we know it has been changed as well. With the rise of eCommerce behemoths, eCommerce has changed the way we buy and sell fundamentally. While eCommerce has changed the way we buy and sell, some sales strategies have also transcended regular commerce into eCommerce. One …

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Top 8 Payment Gateways for Your eCommerce Website

By Jim Blessed / November 3, 2021

To have a fully functioning eCommerce website, you need to have an array of payment methods. To be successful, your website needs to have a lot of functions, and ranking high on that list of functions is an eCommerce payment gateway. There’s no way to avoid a payment gateway on your eCommerce website. You need …

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How to Leverage Mobile Marketing For Your E-commerce Business

By Opeyemi Olagoke / March 26, 2022

Leveraging mobile marketing for your e-commerce business is a necessary strategy you must incorporate if you want to succeed as an e-commerce business owner. In the last few years, the number of people that use mobile marketing for their e-commerce business has increased tremendously. In fact, there are currently 3.8 billion smartphone users in the …

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The Best Places to Source Your Ecommerce Goods from

By Jim Blessed / September 25, 2021

Ecommerce is experiencing a golden age where everything can be done without leaving the comfort of your home. To run an e-commerce store, you don’t need to produce the products. All that’s required is the skill to source your eCommerce products online and list them on your e-commerce website. In this article, we’ve curated a …

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Best Practices for Building an Omnichannel Marketing Strategy for eCommerce

By Jim Blessed / March 26, 2022

When explaining what omnichannel marketing means, a lot of buzzwords get thrown around essentially explaining nothing. In this article, we’re going to take a different route and explain omnichannel marketing as it should always be. This means differentiating omnichannel marketing from multi-channel marketing. And we’re going to tie it all together by discussing the best …

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8 Digital Marketing Strategies To Improve Your E-commerce Business

By Opeyemi Olagoke / March 26, 2022

The rapid increase in science and technology has accelerated the growth of e-commerce businesses in the world and if you don’t have an effective e-commerce marketing strategy you won’t get your desired result. There are lots of e-commerce businesses in the world and knowing how to differentiate yourself from your competitions is very essential. What …

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5 Tools to Create Successful Social Media Videos for Ecommerce

By Opeyemi Olagoke / March 26, 2022

Many businesses and people depend on social media platforms to connect with their friends, families, customers, audience, upload and watch videos, make online purchases, and more. Video content dominates social media platforms like Instagram and Facebook because they are more engaging, attention-grabbing, emotional, and generally more appealing than text or image content. As a result, you need …

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Best Practices for Whatsapp for Business

By Maya Ola / August 6, 2021

Starting out as a personal chat tool, especially after its buy over by Facebook, it has become one of the best business marketing platforms. However, rather than assume everyone on the planet knows about Whatsapp for business and its effectiveness for business use, this post will highlight the best ways to use Whatsapp for business …

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12 Enhancing Statistics of Instagram Marketing That Upgrades Your Business Strategy

By Caterina Taylor / July 9, 2021

Instagram is experiencing massive growth with exciting features in recent years. Instagram emerged in the year 2010, and within a decade, it has attained huge growth with more than one billion active users monthly. It has grown as an essential tool for marketers to implement their marketing strategies to grow their businesses from a simple …

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How Can CRM Integrations Level up Your eCommerce Business?

By Emily Moore / March 26, 2022

Successful businessmen understand the importance of nurturing their customers. Thriving eCommerce businesses do everything in their power to keep their customers happy and coming back. However, managing your relationship with your customers can be stressful and overwhelming. This is where CRM can help an eCommerce business meet the needs of its customers more effectively. What …

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Email Automation 101: Everything you need to know

By Jim Blessed / June 27, 2021

Continuous communication with your customers is extremely important as a business owner. You need to let your customers know about upcoming promotions, sales, update on their orders and even a personalized birthday message if you have the data. Without email automation, composing and sending each of these emails would be a herculean time-consuming task, especially …

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8 Important eCommerce Shipping Considerations – A Startup Guide

By Diana Zheng / March 26, 2022

The retail landscape has been changing rapidly since the introduction of eCommerce. Advanced technological progress and the current Coronavirus pandemic have paved the way for people to rely mainly on online shopping for their needs. Businesses, both large and small, need to adapt to the eCommerce landscape to survive. Online shopping is becoming so significant …

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Social Media as a Tool to Building Your Career

By Jim Blessed / March 18, 2022

Social media, if used correctly, can be an integral part of your career or job-hunting process. If used incorrectly, your career will be at its mercy. Every comment, post, picture, or tweet could cost you your job and in the worst case, ruin your career. In this blog post, you’ll learn the different ways your …

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Why Branding Your Social Media Graphics Matter & How It Can Bring You More Business

By John Sema / May 13, 2021

The prevalence of visual information on the internet saw an astounding increase of 9900% since 2007, according to data from NeoMan Studios. At a glance, this figure looks incredulous. However, there is a valid scientific and biological explanation as to why we crave visual information. Up to 70% of all sensory receptors in humans are visual, …

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Setting Up an Autoresponder: The Do’s and Don’ts

By Jim Blessed / June 27, 2021

Autoresponders guarantee customers their emails were received One of the biggest reasons for setting up an autoresponder is that it gives your customers or consumers a clear notification that their email was received and when to expect a response if for whatever reason you can’t reply at that particular moment. For a customer, it’s often …

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7 Clever Methods To Follow While Starting Your Business On Instagram

By Mary Kyle / May 12, 2021

Instagram acquires above a billion active users monthly than other social media channels like Twitter or Facebook. It helps every business with a golden opportunity to promote their services or products to targeted audiences without spending money on paid ads. Instagram APIs permit every user to upload video contents and photos to a business profile on Instagram …

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5 Best Practices for Sales Follow-up Emails

By Chinazom Elizabeth Izuora / April 25, 2021

Do you send sales follow-up emails? Studies show that it takes as much as five contacts before a prospect makes a purchase decision. This is consistent with the consumer behavior theory that consumers go through several stages before making the decision to purchase a product. It is your responsibility as a salesperson to professionally stir …

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Tips And Tricks For Successfully Reaching Customers

By Chinazom Elizabeth Izuora / April 24, 2021

Businesses survive on revenue from sales of products or services. No sales will occur unless you can successfully reach potential and existing customers or fulfill a need no one else can. The chances you are the only provider of your product or service are very slim, so developing the knowledge and skills necessary to effectively …

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Why SEO Needs to be a Priority Now More than Ever

By Jessica Ainsworth / March 19, 2021

While COVID-19 has increased the amount of time we spend online drastically, it has also caused the website traffic to plummet in several industries of the economy. But does a change like this mean that SEO has become useless? Certainly not! Not only has SEO always been important in the digital marketing world, but it …

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