Learn about digital marketing and e-commerce to gain the skills needed to succeed in today’s digital world. Attract and engage customers, measure performance, sell online, and grow your online customer base.
In any online business, the most captivating form of marketing still remains video marketing. Furthermore, the most important ingredient of a successful digital marketing campaign, in general, is having compelling content. Research has shown that YouTube is the second most popular site on the web? and is second only to Google in the most visited sites […]
Video Marketing: How It Can Benefit Your Small Business Read More »
A lot of small businesses are looking for ways to stay afloat due to the effect of the pandemic. And with the pandemic far from over, online marketing for small businesses continues to provide immense value to businesses that are exploring online marketing to expand their reach and revenue. Most small business owners are cost-conscious
Small Business Online Marketing: Growing Despite a Low Budget Read More »
Almost 4.66 billion people were active internet users as of October 2020, encompassing 59 percent of the global population. This shows that more people are engaging with social media every day and if you own a business and are not inclined to establish a strong online presence on social media, there is a chance your
7 Ways to Build A Strong Online Social Media Presence Read More »
According to a study, more than 100,000 small businesses have shut permanently since the beginning of the coronavirus pandemic in March. And, this figure continues to rise. For instance, some of the major companies that filed for bankruptcy are 24 Hour Fitness on June 15, Advantage Rent A Car on May 26, Aeromexico on July
How to Use Email Marketing to Get Back to Business After COVID-19 Read More »
Impact of COVID-19 on the e-commerce sector According to ACI Worldwide, the company that works in the field of electronic payments, during the pandemic, the number of transactions in electronic commerce has increased. Compared to the previous year, in July 2020, the number of global transactions in e-commerce increased by 19%. During this period, the
E-commerce 2020 | Industry trends during COVID-19 Read More »
Emails remain one of the most professional and efficient communication methods to be ever invented, and that is why they have been turned to a successful marketing strategy. This marketing strategy can be implemented in different ways depending on your type of business, and the approach you use will determine its efficacy. The strategy can
What You Need to Know About B2B Email Marketing Read More »
The global Covid19 pandemic has turned the world economy on its head. Many businesses have closed their doors, and those that have managed to stay open have had to change the way they operate. One of the biggest changes has come in the digital marketing strategies that affected businesses must deploy. Engaging in smart and
11 Ways To Ensure Smart and Responsible Digital Marketing During the Covid-19 Pandemic Read More »
The internet has many advantages. One of them is that it offers a level playground for everybody and every business. Many businesses now carry out their transactions online on different platforms. What companies strive to do to survive online is to drive traffic to their website. They do this with different marketing tactics. Many businesses run
How to Grow Traffic and Drive Revenue with Digital Marketing Read More »
How many unread messages do you have in your inbox? Is it a hundred? Or two? We are pretty sure that you don’t have plans to open them. The reason is simple: the subject line is not engaging enough to motivate you to read the letter. According to statistics, 50% of users open messages based
8 Sales Email Subject Lines That Get Results Read More »
Creating a successful operation that looks good to others is not an easy task, especially since you have to fight for survival during the early stages. Establishing a great infrastructure and organizing your team, as well as separating your personal views from your corporate values (in order to be perceived as more professional), is not
How to Get People to Take Your Business Seriously Read More »
Expanding your customer base is a goal that requires strategic thinking and lots of research in order to get just the right audience on board. If your target is the Generation X members, here are 5 tips to help you save time and concoct the right strategy to build engagement with Generation X. Choose the
5 E-commerce Tips to Build Engagement with Generation X Read More »
Great online meetings don’t just happen; they require proper planning and attention to detail. The assigned person in charge of planning an online meeting must work as though he were planning a face-to-face meeting. However, the benefits of holding online meetings over face-to-face meeting cannot be overemphasized. It is daunting enough that meetings have to
10 Best Practices for Holding Online Meetings Successfully Read More »
Everyone is on social media, and serious business now takes place on various social media channels. So, it has become so important to understand how to contact business prospects via LinkedIn, Facebook, Twitter, Instagram, Whatsapp, online forums or other new media communication tools. Contacting Prospects on LinkedIn and Facebook Social media in itself is an
Effective Strategies for Contacting Prospects via Social Media Read More »
Writing is really interesting. If properly crafted, a simple information can change the toughest situations. The more interesting fact is that everybody can write. All that is required is to just begin to write and then, your creative juices can take over. How to Write for the Web To get your personal creativity activated and
The Beginner’s Guide to Writing- 7 SIMPLE TIPS Read More »
