Emails remain one of the most professional and efficient communication methods to be ever invented, and that is why they have been turned to a successful marketing strategy. This marketing strategy can be implemented in different ways depending on your type of business, and the approach you use will determine its efficacy. The strategy can […]
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Most people across the world dread cold emailing for two reasons. First, they don’t have solid relationships with their clients. Also, they lack non-verbal feedback, thus making it harder for them to modify their approach in real-time. This leads to failed cold emails in the long run. While the majority are struggling to write cold
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The global Covid19 pandemic has turned the world economy on its head. Many businesses have closed their doors, and those that have managed to stay open have had to change the way they operate. One of the biggest changes has come in the digital marketing strategies that affected businesses must deploy. Engaging in smart and
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The internet has many advantages. One of them is that it offers a level playground for everybody and every business. Many businesses now carry out their transactions online on different platforms. What companies strive to do to survive online is to drive traffic to their website. They do this with different marketing tactics. Many businesses run
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Oftentimes, timing in business can mean the difference between long-term success and complete failure. As dramatic as that may sound, that is a realistic presentation of how proper scaling methods can impact your business growth: choose the right moment when demand is about to rise, and you’ll reign supreme in your industry. Alternatively, fail to
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You may be a recent graduate or someone with work experience, but you have found yourself in the pool of the unemployed. There is no need to worry; there are many ways in which you can land your desired job. One way is through networking. This is not just about the people you know, but
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People generally confuse promotional emails with product recommendation emails, not realizing how different both are. A product recommendation email combines two effective marketing methods that are email marketing and retargeting for higher conversions. The strategy behind the product recommendation emails is to share recommendations and offers on relevant products. These recommendations are personalized based on
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Employee engagement is taking the central stage in today’s business landscape. According to the recent survey by Gallup, engaging your teams may help you reduce absenteeism and employee turnover, as well as maximize your profits by 21%. Unsurprisingly, one of the greatest problems leading to a lack of engagement in the workplace is poor communication.
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Every business email begins with an email opening salutation. In order to ensure that this is professionally done, it is imperative for you to know the appropriate way to go about it. Your email opening salutation determines a lot in the way your email will be perceived. Basically, it sets the tone of your email
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As you may already be aware, some companies these days prefer to conduct a phone interview rather than a face-to-face talk with an applicant. The phone interview may be part of a series of interviews that may or may not involve a face-to-face meeting. At times, a single phone interview is all that is needed
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Emails are still an integral part of business communication, and an effectual marketing tool if done right. That said, most emails fall by the wayside as they do not follow these simple steps to making them impactful. With no more ado, here are 13 steps to follow in order to write emails with real impact.
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Looking for tips on writing “thank you emails to employees”, read How to Write Thank You Emails to Employees. Do you want to appreciate your teammates via email? Read How to Appreciate Your Teammates via Email. When you appreciate a subordinate, your action helps to strengthen your team. Supervisors or employers many times do not
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A reprimand issued in any form does not speak well in the records of any employee. Therefore, as an employee, reprimanding an employee via email should be avoided as much as possible. As a manager or employer, do not be in a haste to issue one. Always ensure that it is absolutely necessary and the
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Quitting one’s job is not always something desirable. However, when it comes to it, we would have to make the decision. The standard, most acceptable way of quitting a job is by sending an official resignation email, submitting a letter of resignation or simply by a face-to-face conversation with your boss. Using any of these
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Providing top-notch customer service without the right attitude is like expecting a harvest when nothing was sown. Attitude perception is like a smoke that cannot be hidden, it is what will help a customer representative provide an unparalleled customer service experience to customers on a daily basis. More like a state of mind or a
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Email marketers have a lot of tricks up their sleeves to keep their email subscribers opening the emails they send. Anything from changing the time of day an email is sent to switching up content can keep fickle readers opening, clicking and buying. But if you’ve been sending promotional emails or newsletters and you’re seeing
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Email has become an indispensable part of doing business globally. It also contributes significantly to the overall stress inherent in day to day work life. Studies show that most people using email for business purposes receive hundreds of emails per day! Workers in the US are spending as much as 13 hours per week dealing
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There are a lot products, services, and needs dragging the limited attention and resources of your desired clientele, therefore, businesses must be proactive and inventive in finding ways to reach customers and attract them to offered products or services. Reaching customers via Email is a versatile and low-cost solution for proactive businesses. Statistics and findings of
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There have been numerous studies and statistics proving that long-term and repeat customers are more productive to a business than new customers! Successful businesses must focus on delivering quality customer service that translates to customer loyalty and retention by having an effective customer service strategy. In a 2010 Harvard Business Review article, Mathew Dixon, Karen
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Looking for tips on How to Send an Email for Salary Raise for Your Team Members? Read Asking for a Salary Raise for Your Teammates via Email. Asking for a salary raise may receive either a positive or negative response. No matter the outcome, it is better to be well prepared before going about this
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