CEO&Founder Pete Cashmore of, a Blog that Commands Over 40 Million Page Views per Month

    If you do business on the Internet and have not subscribed to Mashable, you may have been missing some of the most important information you need for your business marketing.

    Mashable provides the best information in social and digital media, technology and web culture.

    Mashable was ranked as the most influential media outlet by Klout. In fact, both Fast Company and PC Magazine have highly recommended Mashable.

    Mashable Inc., How it All Started

    The blog, Mashable, was started in 2005 by a 19-year old boy, Pete Cashmore, who was living in Aberdeen, Scotland. He was a web technology consultant though he had previous experience in freelance writing.

    Interestingly, he was only conducting research to start his own business when he began to write passionately about social networks and digital trends (new websites) on Mashable.

    In no time at all, he was already competing with the top 10 blogs on the Internet, ranked by Technorati.

    In an interview, he said,

    I started writing and thought I was going to start a web company. I didn’t realise that the writing would be the company. People started reading it, and over the year I saw the traffic picking up.

    Today, with only about 50 guest contributors, Mashable serves over 10 million unique readers reading more than 40 million pages every month. Consequently, Mashable Inc. makes millions of dollars from advertising and events.

    Pete Cashmore

    The CEO and Founder of Mashable Inc., Pete Cashmore, was born on September 18, 1985. He lives in San Francisco, California.

    Unlike the Internet Millionaire Dropouts we discussed earlier, Pete Cashmore is a millionaire who had no University education at all.

    For his amazing achievements on Mashable, he was named,

    • Inc’s 30 under 30 in 2009
    • Huffington Posts' Top 10 Game Changers 2009
    • The most influential Briton and most influential Twitter user in the world in 2009 by INQ Mobile
    • Time Magazine 100 in 2010
    • Briton of the year by the Telegraph in 2010
    • Ad Age’s 2011 influencers
    • World Economic Forum 2011 Young Global Leader

    Connect with Pete Cashmore

    Pete Cashmore’s Twitter page is one of Twitter 40 most followed pages with 2 million followers. Follow Pete Cashmore’s million-dollar blog on Twitter @mashable.

    According LinkedIn, Pete Cashmore’s specialties are web 2.0, web services, peer production, social software, media 2.0. Add him to your network on LinkedIn @ mashable.

    You can read more about Mashable on Mashable About.

    Hear from the Horse’s Mouth

    On, Pete Cashmore describes Mashable as,

    an award-winning site and one of the largest and most popular destinations for digital, social media, and technology news and information with more than 40 million pageviews per month.

    Early last year, he redesigned Mashable to improve user experience. He also changed the tagline from All That’s New On The Web to Social Media Guide.

    Here is what Pete Cashmore said about his blog at that time,

    The site was a mess. The code was very messy but also visually it was very lax. We wanted to clean up the navigation, but it’s still something people are skeptical about, so we’re trying to simplify it. Currently, we’ve got a double navigation with Mashable Lists along the top and News Channels along the next line. People still find that visually overwhelming.

    Below is another thing Pete Cashmore noticed at that time,

    Usually our editors explain what’s good on the web and cover services they think our readers will like but what we’re seeing more and more, especially with Twitter, is that people are getting recommendations from their friends. It’s more powerful when my friends say they liked a movie than reading it on a blog.

    Before this period, Pete Cashmore acquired Blippr, a micro-review site to help people recommend products and services in about 160 characters. He made his reasons very clear,

    The reason I made this big move is that I see the great monetization opportunity in establishing a sentiment of all these people on Twitter. It could stop a backlash before it happens.

    Finally, Pete Cashmore has an important hint if you ever need to hire writers for the Internet community.

    Generally, we like writers who can take complex ideas and explain them in simple terms: we hire people who have deep knowledge combined with good language skills.

    Further Reading on Internet Business Leaders

    1. Revelations from the Life of Jeff Bezos: The Founder, Chairman and CEO of
    2. Maximizing Your Social Media Strategies: Advice from Thought Leaders in Internet Marketing
    3. Meet Forbes’ 24th World Billionaire: The Founding CEO of Google, Larry Page
    4. Internet Entrepreneurs: Meet the Millionaire Dropout that Founded WordPress, Matt Mullenweg
    5. 3 Priceless Internet Business Secrets You Should Learn from Jimmy Wales, Co-founder of Wikipedia
    Dr. Ayoade Oyedotun
    Dr. Ayoade Oyedotun
    Dr. Ayoade Oyedotun is the co-founder of Afrimash - An Online Shopping Site for Agricultural Items. His daily work encompasses customer service, sales and marketing, human capital management, and business operations management. He is passionate about working smarter using the Internet technology.

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