Email to a Supplier Asking for a Discount

email to a supplier asking for a discount

When running a business, it is standard practice to interact via email with a supplier asking for a discount. An essential process in these interactions is price negotiation and discounting, which allows both parties in a deal to stay within their budget. If you are responsible for building vendor relationships for your company, it’s beneficial for you to know how to interact via email with a supplier asking for a discount.

In this article, we explore the definition of price negotiation with a supplier email and share steps, examples to teach you how to write an effective price negotiation email.

Do you want to ask for a discount? Or respond to the discount request email with a written response? Sample emails are accessible to seek a deal from a supplier, seller, or distributor on behalf of a business, office, school, client, vendor, or other entity. Sample emails are available for use by anybody.

What is a Discount Email to a Supplier?

To get a product at a cheaper cost, professionals submit price negotiation emails to suppliers. Companies may choose to do so to keep within their budget or to get a better bargain on a particular source.

In rare instances, experts may send one of these emails to suppliers to notify them that their prices for a product are higher than the market value. The following items are often included in price negotiating email:

  • An examination of the price that was quoted,
  • The discount you would require,
  • Budget,
  • Feedback must be given before or on a specific date,

Creating a pricing negotiation email is a simple process. Sending a price negotiation email to your supplier may assist you in reaching an agreement on a fair price for both of you while remaining within the confines of your company’s budget. If you want to create a pricing negotiation email, it is essential to follow these steps:

  • Maintain a good attitude,
  • Express gratitude to the vendor,
  • Explain your point of view,
  • Request a discount,
  • Define your phrases clearly,
  • Suggest an incentive, and
  • Set a deadline for receiving a response.

How to Write an Email to a Supplier Asking for a Discount

Consider the following suggestions when writing an email to ask the supplier for a discount.

Learn All You Can About Your Supplier

Developing a working connection with the supplier may frequently assist you in convincing them to approve your discount request. Consider researching the firm that your supplier represents if you deal with someone you have no prior business history with. It is advantageous to understand their clientele and company processes to create an offer that they will consider.

Address the Supplier by Their First and Last Name.

Make sure to address your email to the person you are writing it to by their first and last name. If you decide to include a title, be sure to do preliminary research to determine which title they prefer. Reread any previous contact you’ve had with them to see if you can figure out which title they’ve used in the past.

Investigate the Current Market Prices

When purchasing a product or engaging a professional to provide a service, it is critical to understand how much your investment is truly worth. Consider looking at what other firms are charging for identical goods to understand the supply’s market worth. This approach will assist you in determining whether or not the price quotation provided by the supplier is fair, as well as in developing a counteroffer.

Inquire About Scheduling a Meeting

In certain circumstances, asking for a discount in person or over the phone may be more effective than requesting one by email. Consider sending out an email to ask for a meeting to discuss the possibility of receiving a discount on your purchase. Adding all of the specific information in your pricing negotiation letter but including a phrase or two at the request end, a meeting time can help you get the meeting you want.

Examine the Credentials of The Supplier

Your credentials must equal or surpass the vendor’s unless you have previously established a working connection with them. You may want to consider asking your manager to sign off on your letter if you interact with a vendor in a managerial position while you are an entry-level employee.

Prepare Yourself for A Counteroffer

It’s a good idea to be prepared in case the supplier makes a counter-offer. A supplier may be unable to accept the exact monetary amount of your request for a reduction; but, they may be prepared to provide you with a lower price than the one they first quoted you. Because this offer may only be active for a short period, it is critical to analyze any potential counteroffers the seller may make about your budget before accepting it.

Make a Legal Agreement

After you have reached an agreement with the supplier, be sure that you have a written record of the pricing you have agreed upon with them. While it is beneficial to maintain track of the communication between you and the seller, it is also a good idea to write a contract to guarantee that you have an official record of your transaction. This may also be useful to you in the future if you decide to make another purchase from the merchant.

Sample Email to a Supplier Asking for a Discount

Discount Email Template

Hello, Logan Freeman,

Thank you very much for all of your efforts on the proposal you submitted. I appreciate the effort and knowledge it takes to put up a proposal of this caliber.

My colleagues and I went through the information you supplied us and were quite pleased with what we found out about you. We’re looking forward to putting your goods to work for us. Unfortunately, we have discovered that the amount you have given us for our project exceeds our budget.

As a result, to accept your proposal, we require a rate 3 percent lower than your initial offer to get at a final price of USD 12,000 for the product. If you are unable to meet this pricing, we will be forced to seek another supplier.

Please consider accepting this offer so that we may continue to do business with you in the future. Please keep in mind that your willingness to be flexible in this topic may result in extra work for you and your organization. I am hopeful that we will be able to reach an agreement. Please let us know what you’ve decided on or before November 13th at the latest.

Best wishes,

Jamie McGregor,

CEO Kruger Brent.

Sample Requesting a Price Reduction to Place an Order

Greetings, Greg Barton,

I’m writing to ask for a price reduction on the washing machine since we need to make an order soon and would want to get a discount of 7%. I understand that your pricing is already competitive in the market, but considering our long-term business relationship, please consider offering a discount of at least $3 per unit. With a budget of $1500, I’m waiting for your kind response before placing a purchase.

Thank you very much.

Karl Marx,

CEO Public Enterprise.

Price Negotiation with Supplier Template

Dear Mr. Fred Darlington,

I hope everything in your life is going well, and I appreciate you taking the time to call about our talk about the furniture and fittings of your product, quality, and cost. I am pretty interested in making an order as soon as possible. However, I would like to ask you for a favor and kindly offer us a discount of 7% to complete this transaction by today.

I’m looking forward to hearing from you as soon as possible.

Thank you for your time and consideration.

Jimmy Richard.

Sample Letter Requesting Discount Price from Supplier

Greetings, Spencer Gabriel

In light of our long-standing connection, I would like to request a 5% discount on the most recent order of washing machines. Let’s make sure we get a reasonable price on the transaction. This will help to strengthen the commercial partnership between our two firms.

Consequently, I would appreciate it if you would reply within the next 24 hours.

I hope you will agree to my request. I will be grateful for such a kind gesture. I appreciate you taking the time to read this.


Esther Bennet,

Production Manager Reel&Steel.

Email of Procurement Example

Dear [Recipient],

I am writing to inquire about the procurement process for [product or service] for our company, [Company Name]. 

Please provide us with the following information concerning the procurement process:

What is the process for submitting a proposal request for [product/service]?
What is the timeline for procurement and delivery?
What is the estimated cost for the [product/service]?

Thank you for your time and assistance in this matter. If you need further information from us, please let us know. 

Thank you for your consideration.

Best regards,

[Your Name]
[Company Name]
[Contact Information]

Price Negotiation Letters

Subject: Price Negotiation Request
Dear [Supplier],

I am writing to discuss the possibility of negotiating the price of the [product/service]. We would appreciate if you could offer the [product/service] for us at [proposed price]. 

We would like to continue doing business with your company, and we believe that a price reduction would allow us to do so. We would appreciate any consideration you can give to our request.

Thank you for your time and consideration. 

Kind regards,
[Your Name]
[Company Name]

First Email to New Supplier

Subject: Introduction and Request for Information

Dear [Supplier],

I am writing to introduce myself and my company, [Your Company Name]. While conducting research for a new supplier, we came across your company and would like to inquire.

We are very interested in learning more about your company and the products/services that you offer. Could you please provide us with the following information:

An overview of your company history and mission. 
Details about the products/services you offer, especially pricing information and relevant packages. 
Your company's policies on returns, shipping, discounts and customer service.

We are looking for a supplier that can provide high-quality products/services at a competitive price, and we believe that your company is a good fit for us. 

Please include any information you can provide to help us make an informed decision.

Thank you for your time and consideration. We look forward to hearing back from you.

Kind regards,
[Your Name]
[Company Name]

There you have it. Need a slash off the current price? The samples in this article can help you construct a professional email seeking a discount.


How to Reply after Receiving a Quotation Letter

How to Request a Quotation Via Email

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