Learn about digital marketing and e-commerce to gain the skills needed to succeed in today’s digital world. Attract and engage customers, measure performance, sell online, and grow your online customer base.
Keyword bidding is a very important part of Google advertising you must pay attention to if you want your Ads to rank above that of your customers. When people are looking for solutions to problems or finding a product to buy, they turn to search engines (Google, Bing and Yahoo). When they search, they type […]
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E-commerce quality control is a very important aspect of e-commerce and not paying attention to it can be bad for business. In the e-commerce world, there are many businesses that deliver great quality and, unfortunately, many that don’t. As a business owner, the last thing you want is for a bunch of bad products to
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Effective supply chain strategies and management will ensure an effective flow of products along the supply chain line which usually involves the manufacturer, retailer, distributor, and finally, the customer. Supply chain management has become a very important part of the e-commerce industry that business owner has to take seriously if they want to run a
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The importance of B2B commerce has increased tremendously in the past years and has gradually overtaken the b2c landscape. Statistics show that the global B2B e-commerce market was valued at $14.9 trillion which is over five times that of the B2C market. Furthermore, Forrester predicts that B2B e-commerce will account for 17% of all B2B
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Manufacturers need e-commerce to help transforms their businesses with high product visibility andenhanced customer relationships. After the Covid 19 pandemic, most manufacturers are catching onthat the use of e-commerce is a necessity if they want their business to grow. They notice thatmanufacturers, wholesalers and retailers who invest in E-commerce for Manufacturers are experiencing higher profits
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Combining the right social media management tools for your business can help you create brand awareness, generate traffic and increase conversion and ultimately generate sales. Statistics show that over 3.78 billion people are using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. These statistics show that a lot of
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Return On Ad Spend (ROAS) refers to a marketing metric that is used to measure the success and efficacy of a digital advertising campaign. It helps digital marketers and online businesses evaluate which methods are working and how they can improve future advertising efforts. Digital marketers and online businesses deal with a lot of data and are constantly
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If you haven’t started an email marketing campaign yet, you’re missing out on a lot. Email marketing is an effective way to generate more leads and grow your business. Here’s the catch: it has to be done right, and it can take some time for your efforts to come to fruition, especially if you are
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Facebook Marketplace was created by Mark Zukerberg in October 2016, as an online marketplace where users can buy and sell new and used products locally. According to Statista, Facebook Marketplace registered more than one billion monthly global users in the first quarter of 2021. Furthermore, from January to March 2021, Facebook Shops reported an average of one million
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Marketing to baby boomers is more valuable and profitable than you think. Research shows that over 70% of the disposable income in the U.S. is controlled by baby boomers. This money can be spent buying your products and services. Furthermore, there are about74.9 million Boomers (ages 51 to 69) in the U.S. However, Baby Boomers are frequently
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Choosing the right tools and applications can make content creation very fast and easy for startup bloggers and many online marketers. Creating content that converts is one of the major challenges faced by digital marketers, bloggers and online business owners. Many bloggers and digital marketers often find it difficult to put out fresh content on
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Recent research on eCommerce reveals that “By the year 2040, it’s estimated that 95% of all purchases will be through eCommerce.” Whether or not your eCommerce business will be able to take advantage of this enormous shift relies on what you do to keep it running at peak performance. An effortless, ever-bearing, eCommerce operation is
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The phenomenon of rapid development of YouTube has already become one of the most innovative achievements in modern human history. Just look at these impressive numbers: more than 2 billion users per month; more than 6 billion hours of YouTube videos views per month; more than 100 hours of video uploaded every minute; millions of
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Instagram is a social media platform that resonates well with both video and image content, this makes it one of the best platforms to promote your e-commerce business. According to Statista, Instagram has over 1 billion active users and 500 million of them use the platform daily. Therefore, if you have an e-commerce store, then using
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Setting up an Instagram ad for your e-commerce business can help generate engagement around your brand and help you increase sales. Instagram is a social media platform with over 1 billion active users monthly. It is a known fact that many people use Instagram to shop and browse new products. In a recent study, about
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In the last decade, eCommerce has experienced unprecedented growth. One of the major factors behind this was the pandemic; while people couldn’t exactly go out every day, their needs and demands didn’t change. This article isn’t geared toward traditional eCommerce of sourcing for goods and then selling, no. In this article, we’re going to be
How to Set Up Your Store for Digital Products: Everything You Need to Know. Read More »
Ecommerce sales have been experiencing a steady rise for the past couple of years. It is one of the industries that grew as a direct effect of the covid19 pandemic. In 2021, over 27% of the world is shopping online; this number has doubled since 2014. As a small business owner looking to start an
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When growing an eCommerce business, you simply cannot afford to ignore marketing. Growing an eCommerce brand solely on organic traffic is near impossible to achieve. This is why you need to enhance your organic marketing with some paid advertising. In this article, we’re going to discuss the best platforms to run your eCommerce ads. In
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The best eCommerce platforms are growing at an astonishing pace, and it’s predicted to grow even further in the coming years. Due to this, more companies and individuals are venturing into eCommerce. When starting an eCommerce website, one of the first things you would have to think about is the CMS platform for you. If
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Starting an eCommerce website without an inventory is very possible in this day and age. In the past, to start a commerce business store, you needed to have a store and a warehouse. These days, your eCommerce website can have thousands of products and you wouldn’t even be required to have any inventory whatsoever. A
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