Twitter is fast becoming the hub of business communication on the Internet rather than an ordinary social network. More and more businesses are using Twitter for customer engagement, public relations, business promotions etc.
As such, it is extremely important to grow your Twitter audience in order to have maximal business impact. More importantly, you need to grow an effective Twitter audience to get much higher return on investment in time and energy.
However, there are dozens of unethical ways to get more followers on Twitter, but you are likely to get the wrong audience that way. Let’s look at some easy and practical ways of growing an effective Twitter audience without risking getting the wrong audience.
1. Blogging and Guest Blogging
You can significantly increase the number of your Twitter followers by asking your blog readers to follow you on Twitter. If you are guest blogging, you can ask your readers to follow you in your byline. The good thing about gaining followership this way is that you are likely to get potential customers, prospects and present customers to follow you on Twitter – the effective audience.
Something magical you can do is blog about how you use Twitter. Tell your readers about the types of followers, tweets, etc that you like on Twitter. You can also tell them about the kind of people you follow. Just ensure you include a ‘call to action’ that your readers should follow you on Twitter at least once before you end the article
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2. Include Twitter Widget Everywhere You Can
Many social media channels will allow you to add a Twitter widget or feeds from your timeline. For instance, your blog should display feeds from your Twitter timeline. Similarly, your LinkedIn account can display feeds from your timeline if you enable it. Likewise, many forums allow their users to include feed URL from their Twitter account. So, leave a trail of your tweets everywhere you step.
3. Publish a Research Report or an E-book
When you write any material for the public, be sure to ask your readers to follow you on Twitter. Since you are likely to write about your area of expertise, the crop of follower that you will get will consist mainly of people that can be converted – the effective Twitter audience.
4. Be a Good Twitter User
Learn the basics of using Twitter healthily, and avoid silly mistakes made by hungry Twitter users. You can’t walk into a party and make friends until you tell them ‘hey, how are you?’
Similarly, you should not expect to appeal to people on Twitter unless you properly introduce yourself and your business. Moreover, learn to tweet relevant news, participate in discussions, retweet great tweets etc. In short, use Twitter as a value adder and not an on-looker.
5. Include Your Twitter ID in Your Offline Promotional Stuffs
Some people just assume they do not need to include their Twitter ID offline since Twitter users are online. Actually, having your Twitter ID offline increases the awareness of your Twitter account and will help people locate and follow you on Twitter more easily.
6. Create Promotional Offers or Run a Contest for Your Twitter Followers
You can offer discounts or send coupon codes to your Twitter followers alone. This is a very powerful motivating tool for people. Start a promo and ask your followers to tell others about it. That way, you can quickly grow your Twitter audience very healthily.
7. Create Podcasts, Videos, and Organize Webinars etc
When you create podcasts, videos or organize webinars, be certain to ask people to join you on Twitter for further tips. They may not think of following you on Twitter unless you ask them even though it pays them a lot.
In conclusion, bear in mind that it does not matter how many Twitter followers you have, what matters is the kind of followers you have and how relevant they are to you.