How to Make a Brand Statement Through Your Physical Structures


Branding your company is so important it is worth any price. The level of branding that you are able to achieve would also determine the level at which you operate in business. Bigness begins in the mind and so you must think and act big even when you might still be small in business. Whatever money you spend branding your business today would be paid back to you in manifold in the long run. One of the strategic aspects of business where branding statement could easily be made or enforced is on the physical structure of your business.

Branding Your Business Structure

The building where your business operates from makes a lot of impression on the public. The more impressive that your physical structure is, the more the level of seriousness that the public attaches to your business.

An impressive building does not necessarily mean a big building. The building could be small but it must be maximized to create an impressive outlook or effect. And often achieving this requires more of a conscientious effort than money.

Your reception or office space must be comfortable and neat at all times. If the walls would require frequent painting jobs, you would have to do it. Perhaps you would want to consider painting such an area in a colour combination that is unique to your company.

Branding the Interior of Your Business Structure

Invest in furniture to the level that you are capable of at this stage, but whatever you get must be suitable for your purpose.

A potted plant or flower would enhance the aesthetic feel of such an area, so would a painting or poster on the wall. Never leave the wall bare.

You must make available magazines, catalogues, journals or books that dwell on your line of business in your reception area such that while your customers wait, they have something to browse through and this shifts their attention from the numerous things of the world to just you for the moment when they are within the premises of your company. From these materials, they acquire new information and new ideas that would prompt them to make transactions that they might otherwise not have thought about.

It is also part of business branding strategy to have a television set that is on cable to a particular channel that dwells on your area of business. You may not be able to achieve this in the beginning, but it should be one of your focuses for the future.


Creating and impressive physical structure for your business gives you an edge over your competitors because the human nature is such that everyone wants to incline towards something good. By coming to you your customers are already having a feeling of classiness when you have an impressive business environment in place and as such it becomes easier for you to convince them during bargaining. Your customers feel that they are gaining when they buy from an impressive environment the same price they would have bought from a not so impressive environment.

Finally, creating such an impressive environment is not the end of this matter you would also require a conscientious effort to maintain the brand that you have so created.

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