Ali Brown is one of those women who defied gender discrimination and went on to build their own giant companies. Since then, she has been helping more and more women achieve their dreams of starting their own businesses.
Ali Brown was born in Stamford, Connecticut on the 3rd of August, 1971 and named Alexandria Brown.
She is the founder and Chief Executive Officer (CEO) of Ali International LLC which was ranked #263 of the Inc. 500 list of fastest growing private companies in the nation in 2010. Ali Brown has earned several other accolades including,
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- Enterprising Women of the Year by Women Magazine in 2010.
- 2010 Class of Entrepreneurial Winning Women by Ernst & Young.
- Entrepreneurial Guru for Women by Business News Daily.
- And many more
More recently, she was featured on the season finale of ABC’s Secret Millionaire show.
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Ali Brown’s Journey to Entrepreneurship began in 1998 when she suddenly became conscious of her entrepreneurial abilities and quit her job
Before then, she was involved in corporate advertising at Mosby Consumer Health in Boston and Oxygen Advertising.
She is one of those women who were so sure they had groundbreaking ideas but were unable to execute them as employees. Her confidence in her abilities to deliver drove her to start her own business without a mentor or a coach. All she had were books about marketing and success. She wrote this on her website,
I trusted myself. This was my path. I listened to my heart and knew that this was what I was supposed to do. Soon enough I figured it out, one day at a time.
She was quick to identify her best immediate choice- online marketing; it was cheap, far-reaching and did not require an office to do. She started immediately and was able to attract big clients like New York Times Digital, Adweek Magazines, and Scholastic Books.
Ali Brown’s Mind Exposed
From Experience, Ali Brown has found that good Internet contents have to be a mix of good information and fun.
But in what proportion?
the key though is you always want to make sure that what you offer is about 75% useful, good, meaty content and then I tell people about 25% fun information, engaging information and that personal connection … I guarantee sharing just a little bit about your life will help your sales dramatically
Ali Brown posits that most Internet users are looking out for leaders- people who have opinions and can speak out. Her business began in a similar fashion.
it started as just an email with me giving just a tip of the week, a little about marketing your business, … so I shared some really basic tips and then have a paragraph that promoted a little bit about my business … and today is a list of nearly 40,000 members and a good percentage of them are just raving fans and that’s why I just keep creating great new programs and events just for them.
If you are having problems building a large email list, Ali Brown has tons of advice for you.
the biggest thing I think you have to remember when you’re building a list is the who is more important than the what. So if you figure out who your target market is, go to people who already have access for them. Do joint ventures for them, do teleseminars for them. Advertise on their sites, get articles in their newletters. Try to get posting on their blog. Go where those people already are
You can read more of the interview where Ali brown revealed her business strategies at Mixergy.com.
Another interesting thing about Ali Brown is that she does not work with plan B; she prefers to back herself against the wall, ready for whatever comes. She doled out business advice for women in an interview with Eli Davidson.
Whether you’re starting a business or you want to be a superstar in business, you’ve got to be prepared for all kinds of your personal issues to surface. You need to be ready to move through things that you may not have been prepared to move through before.
To conclude, it is obvious that Ali Brown is the Entrepreneurial Guru for Women as stated by Business News Daily.
Further Reading on Internet Business Leaders
- How Cofounder & President, Arianna Huffington Started Huffington Post & Sold to AOL for $315 million
- Women CEOs: How Michelle Madhok Built an Internet Empire earning $1.3 million
- Revelations from the Life of Jeff Bezos: The Founder, Chairman and CEO of Amazon.com
- Internet Entrepreneurs: Meet the Millionaire Dropout that Founded WordPress, Matt Mullenweg
- How Facebook CEO, Mark Zuckerberg, Built a Giant Company from Nothing