Self-Branding: How to Separate Yourself from the Crowd & Build Credibility on the Internet

Learn how to differentiate yourself in spite of fierce competition. Take small leaps towards greater credibility.

The rapid growth of social media on the Internet has made self-branding easier than ever. The coming of Facebook, Twitter, and LinkedIn has also created greater avenues for self-branding.

What is Your Brand?

Your brand is simply the way you are perceived by others – what they think of you. It will amaze you that you can build, maintain and cultivate a brand for yourself by taking some little steps.

This is important because your brand sets you apart from the competition and gives your customers reasons to return from time to time. For most people, their self-brand evolved messily. They did not consciously build, implement, maintain and cultivate their brands effectively.

To effectively create and cultivate your self-brand, you may follow these steps:

1. Define or Create Your Personal Ambition

Without a definitive personal ambition, self-branding will lack direction and thus be messy. Also, having a definitive personal ambition will ensure you do not build a controversial brand i.e. a brand contrary to your actions. To avoid this, you need to define your own vision, mission, and roles in life.

Consider your dreams in life and how you intend to achieve them. Then, formulate a goal that will encapsulate what you want from life. Secondly, have an action plan (mission) that will help you achieve your goal in life. In short, decide where you are at present, where you intend to go, and how you intend to get there.

2. Define or Create a Unique and Genuine ‘Promise’ for Your Brand

Create a brand promise that will form the core of all your activities – a yardstick that you can always weight your actions against. Your brand promise should be the dominating interest of all your services and products.

Moreover, your brand promise should be an offshoot of your personal ambition – your vision and mission. All your objectives and plans should reflect your brand promise.

3. Develop a Personal Balance Sheet or Score Board

Your scoreboard needs to put a few things into consideration: your goals, strategies, monitoring methods and feedback. It is meant to measure your day-to-day activities against your brand promise.

First, you need to ensure your goals are SMART (Specific, Measurable, Achievable, Realistic and Time-Bound). An unachieved goal does not contribute to your self-branding. Thus, your personal brands can only be expressed in the goals you are able to achieve.

Also, ensure that your individual goals are integrated into the whole and well-balanced. Put your social, financial, economic, physical and spiritual life into consideration when creating your self-brand. When all the pieces of your goals fit together, it makes implementation flow sequentially.

4. Implement and Tend or Promote Your Personal Brand

Now that you have a plan, you need to begin implementing it immediately. Take your goals one after another and execute them. As you execute, ensure they tally with your brand promise.

To get better opportunities, you need to develop your personal brand and USP (Unique Selling Proposition) or Unique Value Proposition. This will help you create and attract new opportunities.

Your self-brand cannot be built overnight, you need to begin now and continue to cultivate it.  Aside time, personal branding requires that you consistently check your actions against your brand promise.

Dr. Ayoade Oyedotun
Dr. Ayoade Oyedotun
Dr. Ayoade Oyedotun is the co-founder of Afrimash - An Online Shopping Site for Agricultural Items. His daily work encompasses customer service, sales and marketing, human capital management, and business operations management. He is passionate about working smarter using the Internet technology.

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