Ecommerce email marketing

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Best Practices for Building an Omnichannel Marketing Strategy for eCommerce

When explaining what omnichannel marketing means, a lot of buzzwords get thrown around essentially explaining nothing. In this article, we’re going to take a different route and explain omnichannel marketing as it should always be. This means differentiating omnichannel marketing from multi-channel marketing. And we’re going to tie it all together by discussing the best […]

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Post Purchase Experience

How to Start Using Post-Purchase Emails (With Templates)

What happens after a customer makes a purchase? A customer’s post-purchase experience is just as crucial to the success and sustainability of your business as the actions that led to the purchase.  Post-Purchase communication with customers is essential to encourage repeat purchases, customer loyalty, and advocacy. Engagement post-purchase is a contributing factor to overall customer

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