B2B marketers consider email marketing as the most effective channel for revenue generation. And there are many reasons for that. Email marketing offers a cost-effective way to reach and engage with potential clients, build brand awareness, and drive conversions. However, as with any marketing approach, there are common mistakes that can hinder the success of […]
B2B Email Marketing Mistakes to Avoid in 2023 Read More »
If you haven’t started an email marketing campaign yet, you’re missing out on a lot. Email marketing is an effective way to generate more leads and grow your business. Here’s the catch: it has to be done right, and it can take some time for your efforts to come to fruition, especially if you are
Affordable Email Marketing: How To Start On A Budget Read More »
Optimizing your email for mobile devices is not something that should be ignored especially if you want more people to engage with your email marketing campaigns. Statistics show that about 55% of emails are now opened on a mobile device and 80% of recipients delete emails not optimized for mobile.” The advancement of technology has made
How To Optimize Your Email For Mobile Devices Read More »
Despite the growth of social media, email remains an inalienable component of online communication. Statistics say that in 2020, there will be 4 billion email users worldwide, and their number will amount to 4.6 billion users in a few years. Businesses widely use different email marketing strategies to stand out and attract more clients. It
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When explaining what omnichannel marketing means, a lot of buzzwords get thrown around essentially explaining nothing. In this article, we’re going to take a different route and explain omnichannel marketing as it should always be. This means differentiating omnichannel marketing from multi-channel marketing. And we’re going to tie it all together by discussing the best
Best Practices for Building an Omnichannel Marketing Strategy for eCommerce Read More »
Research confirms the likelihood that a company will upsell and cross-sell with email marketing to an existing customer is more than getting to sell to new ones; the most effective way being upselling and cross-sell with email marketing. “Would you prefer oyster or mustard sauce?” “Would you like to get a maintenance package for your car with
How to Upsell and Cross-Sell with Email Marketing Read More »
Continuous communication with your customers is extremely important as a business owner. You need to let your customers know about upcoming promotions, sales, update on their orders and even a personalized birthday message if you have the data. Without email automation, composing and sending each of these emails would be a herculean time-consuming task, especially
Email Automation 101: Everything you need to know Read More »
Emails remain one of the most professional and efficient communication methods to be ever invented, and that is why they have been turned to a successful marketing strategy. This marketing strategy can be implemented in different ways depending on your type of business, and the approach you use will determine its efficacy. The strategy can
What You Need to Know About B2B Email Marketing Read More »
People generally confuse promotional emails with product recommendation emails, not realizing how different both are. A product recommendation email combines two effective marketing methods that are email marketing and retargeting for higher conversions. The strategy behind the product recommendation emails is to share recommendations and offers on relevant products. These recommendations are personalized based on
A Complete Guide to Write a Product Recommendation Email Read More »
There are a lot products, services, and needs dragging the limited attention and resources of your desired clientele, therefore, businesses must be proactive and inventive in finding ways to reach customers and attract them to offered products or services. Reaching customers via Email is a versatile and low-cost solution for proactive businesses. Statistics and findings of
Tips And Tricks For Successfully Reaching Customers Via Email Read More »
Email marketing is a form of online advertising that many businesses use to better the reach of their target audience. Email marketing is about building relationships with existing, known prospects and customers – individuals who have actively provided contact details in return for valuable offers or content. Also, email marketing is used as a great
Top Seven [7] Email Marketing Service Providers to Consider Read More »
