The advancement of technology has created opportunities for business owners and individuals to learn digital marketing and other marketing-related skills in 2022. Companies, businesses, and individuals are now doing business and other activities online which has created different online jobs for young individuals and professionals. They include digital marketing, web development, data analysis, and social media marketing among others. Digital marketing is one of the most important skills you can have as a business owner, marketer, or freelancer. Learning digital marketing will equip you with the skills and strategies to help you engage and promote your business as well as sell your product on digital platforms.
To start learning digital marketing and start promoting your online business in tremendous ways, we have compiled the 9 online courses that will help learn digital marketing in 2022.
Who Should Learn Digital Marketing?
Digital marketing skills are essential not only for digital marketing professionals but for businesses with an online presence. People that can take digital marketing courses include;
- Digital marketing professionals
- Business professionals
- Online marketers
- Freelancers
- Business owners
- Entrepreneurs
- Marketing managers
- Marketing specialists
Why Do You Need To Learn Digital Marketing?
As I said in the introductory paragraph of this article, technology is reshaping the world as we see it and the Coronavirus pandemic has given rise to an increase in online activities. The world is more and more becoming a global village. For this reason, people have to equip and update themselves or they will be left behind. Here are some of the reasons why you should take a digital marketing course today
1. To help improve your online business: One way to improve your business online is by learning the skills and strategies from professionals and experts in the field. By learning digital marketing, you get firsthand knowledge of how to run your business online.
2. Help improves your C.V: Digital marketing skills are one of the top in-demand skills in 2022 and learning it can open various doors for you in terms of employment and freelancing.
3. Get Promotions: One thing employers value more than anything is your skill. Having a digital marketing skills in a company can give you an edge over your colleagues and get you top positions in the company. Positions like social media manager, digital marketing manager and SEO specialists are some top positions that being a digital marketer can get you.
4. Save cost: learning digital marketing skills or any other tech-related skill can help you save costs that would have gone to other people with that related skills. Imagine knowing how to set up Google and social media ads, how to write marketing copies, and how to set up marketing emails. This will be an asset to your business.
5. Get opportunities as a freelance: Having digital marketing skills can help you start taking clients from home. This will serve as a source of income for you as a freelancer.
What You Need To Know Before Choosing A Digital Marketing Course
Before you start an online course, you have to take note of the following;
1. How flexible is the course: The major goal of an online course is to make it as convenient as possible for the students. People should be able to take it at their convenience. Most people are busy and may not have time to sit for some courses. That’s why some courses are always self-paced. So before you begin any course make sure the schedule meets your standard.
2. Certificate of completion. Certificates are very important because they showcase your achievements or grades in a particular course. It is also valuable to employers because it shows them that you have completed a particular course and will be a valuable addition to their team. Certificates also add to your resume.
3. Prerequisites: Another thing to note is whether the course you want to take has a prerequisite. Prerequisite means that students must have completed or attained a particular stage before they can take a particular course. So before taking a particular course make sure you have taken the prerequisite to avoid missing out on important details. Or just look for courses for beginners or one that has no prerequisite.
4. Time to complete: This depends on your schedule and what you want to achieve by taking a digital marketing course. Note that courses can range from hours to years depending on the curriculum and what you want to learn.
5. Community: You have to figure out if the course allows users to network and reach out to their peers and coursemates. Networking is very important in the professional industry nowadays. Students can reach out to fellow students and ask a question about their course, offer assistantship to those who need it and review each other’s work.
6. Exercises: One thing about learning is your ability to apply what you have learned to real-life situations. Also, you should be able to assess your ability on the particular course you have completed. That’s why any course you take must have exercises, quizzes, and examinations to test your ability.
Some Important Aspects of Digital Marketing
- Search engine optimization
- Social media marketing
- Search engine marketing
- Email marketing
- Social media ads
- Google ads
- Copywriting
- Content marketing
9 Best Online Marketing Course For 2022
1. Google Fundamentals of Digital Marketing
This is one of the best digital marketing courses for beginners and intermediate students. Google is a well-known company globally and recognized by millions of companies worldwide. As a business owner, freelancer, and marketing manager, this is a good place for you to start your journey of learning or becoming a digital marketer.
The online free course covers all aspects of digital marketing for beginners and intermediate users. What’s more, it also comes with a free certification that can be added to your curriculum vitae and shared with potential employers and organizations on LinkedIn.
It is a 40-hour self-paced free online digital marketing course that comes with 26 modules that can be completed at your convenience. Users have access to several lessons that include text, video, and quizzes to test their knowledge.
Subject areas cover include;
• Building your web presence
• Planning your online business strategy
• Understanding search and how to improve your campaigns
• Getting noticed locally
• Building an online store
• Expanding internationally
• Social media marketing
• Mobile marketing
• Content marketing
• Email marketing
• Advertising and analytics
Cost: Free
Certificate: Yes
Time to Complete: 40 hours
Curriculum: Introductory to intermediate
Upon completion, students will receive an industry-recognized certificate to share on their CV and LinkedIn profiles
2. Inbound Marketing Free Certification Course
Inbound marketing is an important area of digital marketing that you can’t ignore if you want to learn digital marketing and improve your content marketing strategies. The Hubspot Academy’s Inbound Marketing Free Certification Course is the right step for you. The course is a beginners course for marketers, businesses, and freelancers who wants to focus on their inbound efforts. The course is a 4-hour course and is self-paced. Users have access to a comprehensive curriculum of 10 lessons that comprises 34 videos and 9 quizzes.
Features
- Self-paced
- Certification
- Quizzes
- Examination
- Community forum
- Beginner course
Subject area cover includes;
•The fundamentals of inbound marketing
•Planning a long-term content strategy
•Creating blog posts
•Understanding social media promotion
•Developing a conversational growth strategy
•Understanding and creating a conversion optimization strategy
•Lead nurturing
•Aligning sales and marketing
•Applying a customer marketing approach
Students also have access to quizzes and examinations to test their knowledge. After taking and meeting the examination conditions, students are awarded a free industry-recognized certification to show students’ achievement.
3. Hubspot’s Online Digital Marketing Courses
Hubspot is one of the most prominent digital marketing companies in the world. Their services are used and trusted by millions of businesses worldwide. Their digital marketing services include CRM tools, chat tools, email marketing templates, and software. Therefore taking a course from them will make sense.
Their digital marketing course is designed for marketers, businesses, and people that want to know about digital marketing. One advantage of Hubspot courses is that they are Selfpaced and free. Apart from their digital and inbound marketing courses, they also have some other interesting aspects like social media marketing, email marketing, and content marketing among others that users can choose from and take at their own pace. The HubSpot digital marketing course consists of modules, text, videos, quizzes, examinations, and certification.
Features
- Self-paced
- Certification
- quizzes
- Community forum
- No prerequisites
Subject areas cover include
- Social Media Marketing
- Content Marketing
- Email Marketing
- Paid Advertising
- Sales Funnels
- Google Analytics
- Search Engine Optimization
4. The Nanodegree Udacity Digital Marketing Course
The Udacity nano degree digital marketing course is a paid program that offers a practical and industry-based experience for those that want to learn digital marketing. What makes this program unique is the fact that users have access to the course material, a technical mentor, a personal career coach, and career services. This offers beginners the opportunity to have a mentor that can advise them on their path to becoming digital marketers. Furthermore, users also have access to a wide range of communities and forums. You get to meet other colleagues learning the course with you. Unlike the above-listed courses, the Udacity nano degree course is not self-paced as students have to meet deadlines to be able to graduate.
Features
- Examination
- Communities and forums
- Certification
- Quizzes
- Not self-paced
- paid
Subject areas covered include
- Online Marketing Fundamentals
- Content Strategy
- Social Media Marketing
- Facebook ads
- Search Engine Optimization (SEO)
- Search Engine Marketing with Google Ads
- Display Advertising
- Email Marketing
- Measure and Optimize with Google Analytics
Although students have to pay a premium price of $399 per month to maintain their access to the course material and services. And you need at least 3 months to go through the material.
5. Coursera Digital Marketing Courses
Coursera is another popular online course company like Udacity and Udemy recognized by millions of companies and organizations. Taking their digital marketing course should provide you with the practical skills and knowledge to help take your online business to the next level. Coursera offers several digital marketing courses covering all aspects of digital marketing from content marketing to SEO to social media marketing and paid advertising. They have it all.
There is also a Digital Marketing Specialization program offered by the University of Illinois via Coursera. This course consists of six distinct specializations under digital marketing. Each specialization course takes about 20 hours to complete. However, users have to pay about $592 to complete the courses.
Features
- Globally recognized
- Certification
- quizzes
- Community and forums
- Paid
Subject areas include
- Differences between analog and digital marketing
- Introduction to Digital tools and digital media
- Digital marketing analytics theory
- Digital marketing analytics practice
- Online marketing strategies
- Video Marketing
- Social and email marketing
One advantage of this course is that upon finishing all the courses and assignments, users are issued a certificate in digital marketing, and credits gotten can be applied to obtain the MBA degree awarded by the University of Illinois.
6. The Udemy complete digital marketing course
The Udemy digital marketing course is another course for people that want to learn digital marketing and also use digital marketing skills to improve their business. This course is packed with around 24 hours of on-demand video content along with quizzes, assignments, checklists, and practical steps. The course has no prerequisite and users are issued a certificate upon completion. However, it is paid.
Features
- Certification
- Quizzes
- Assignments
- Communities and forums
The course subject areas include
- SEO
- Content marketing
- Social Media Marketing
- YouTube Marketing
- Facebook Marketing
- Google Adwords
- Google Analytics
The course comes with 12 distinct parts each covering different aspects of Digital Marketing. Furthermore, users have access to real-life practical examples that help to link all these aspects into a coherent marketing strategy.
At the end of this course learners will be able to;
- Build a website in no time without any technical coding skills
- Set up email campaigns and build a mailing list of 1000 people in 30 days from
- How to write sales pages that drive more sales
- Understand everything about SEO and learn tips to get traffic to their website with SEO
- Drive traffic & sales with simple videos
- Master social media platforms like Instagram, Facebook, Twitter, Pinterest & Quora
- Set up Google and Facebook ads campaigns
- Integrates Google Analytics and learns to interpret the analytics data and draw insights
At the end of the course, learners are issued a certificate.
7. Digital Marketing Specialist Program by SimpliLearn
The digital marketing specialists program by SimpliLearn is a master’s program that aims to train beginners, business owners, and online marketers to be industry experts. The program comprises 8 core disciplines which include search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, and email marketing. The courses provide
Learners have access to 35+ live instructor-led online classes conducted by multiple expert trainers. Students also get access to the highest quality of e-learning content, projects, simulation exams, quizzes, an active community moderated by experts, monthly mentoring sessions by experts, downloadable workbooks and other resources to help master the complete digital marketing skillset.
Furthermore, students are exposed to more than 40 digital marketing tools and taught how to use them in real projects.
- Subject areas include
- Search engine optimization
- Email marketing
- Google and social media ads
- Content marketing
- Copywriting
- Social Media Marketing
At the end of the course, students are awarded a certificate
8. ClickMinded Digital Marketing Course
This is another online learning website that online marketers can go to learn about digital marketing. Their courses cover various marketing channels with a digital marketing course bundle to help you learn digital marketing as a beginner.
Features
- Certification
- Paid
- No prerequisite
Subject areas include
- Social Media Marketing
- Content Marketing
- Email Marketing
- Paid Advertising
- Sales Funnels
- Google Analytics
- Search Engine Optimization
Learners have to pay about $1997 (a once-off fee) to access all the courses. Users are awarded a certificate of achievement
9. Free Diploma in E-Business by Alison
Alison is a very popular online learning website like Udacity, Coursera, and Udemy. It has over 20 million learners, 3.5 million graduates, and 3,000 courses.
This is an online marketing course that helps online marketers get familiar with various aspects of e-business as well as tips and tools for implementing a successful e-business strategy. Students learn how to design, create, edit, and track a website to ensure that the product or service they’re selling reaches their target audience.
Subject areas include;
- Google Analytics,
- Google AdWords,
- GoogleAdSense
- Google Webmaster.
Students are issued a certificate of achievement after completing the course. It is a self-paced course that can be taken in 6 to10 hours and no prerequisite is required to take the course.
Conclusion
This article has explored some of the best digital marketing courses for 2022. From free courses to paid courses. Choosing the best online digital marketing course or any other course have to do with what you need it for. Some people take courses to get promotion in their company while some take courses to help improve their business. This guide will help you make the right choice based on the criteria we have listed above. However, you still need to also make your research to make sure you find the course that meets your specification.
