The prevalence of visual information on the internet saw an astounding increase of 9900% since 2007, according to data from NeoMan Studios. At a glance, this figure looks incredulous. However, there is a valid scientific and biological explanation as to why we crave visual information. Up to 70% of all sensory receptors in humans are visual, according to Elaine N Marieb’s book, Human Anatomy & Physiology.
And when it comes to social media, using graphics and visuals form the forefront in marketing. Venngage’s annual report on visual content marketing reveals that more than 70% of marketers incorporate visuals in their content. The same report also shows that nearly 50% of brands believe that visual content is very important for their marketing strategy.
The information above shows that graphics and visuals are pivotal when it comes to marketing and branding experience. So today, we take a deeper look into understanding why branding your social media graphics is just so important and what it can do for your business.
Why Branding Your Social Media Graphics Matter And How It Can Bring You More Business.
Social media content is heavily centered around visual graphics. Therefore, there are many advantages in which branding can benefit your business.
However, we focus on four compelling reasons behind branding that can be transformative for your business, big or small, in today’s post.
Delivering an effective and quick message
A survey on Venngage reveals that up to 80% of businesses plan to use visuals for marketing in 2021.
This is not surprising since a picture can convey messages a lot quicker than text.
According to the picture superiority effect, we tend to remember 10% of text contents. However, the ability to remember details from a picture is almost 65%, which is an impressive difference. This proves that using graphics in the form of pictures, graphs, and illustrations can be instrumental in delivering messages effectively to your audience.
How it helps your business
Branding with graphics is essentially an advertisement for your brand. Therefore, how you portray your brand will establish awareness and recognition. In addition, a standout social media post will also achieve more engagement. This is fantastic for your business, as posts with a high engagement rate will receive higher recognition by search engine algorithms.
How to ensure your brand graphics deliver an instant message.
A striking feature of all successful businesses is their consistent and uniform layout and design. This can be in the use of the same fonts or color schemes and other designs. Nevertheless, the overall presentation allows consumers to connect with the brand almost instantly.
Generating visual interest
The picture about shows that up to 50% of the brain’s processing unit centers around visual processing. This is a fantastic piece of information for brands on social media. Whether it is a logo, a statement, an illustration, or a short video, visuals are the first representation of your brand to the visitors.
Naturally, brands with unique and personalized graphics on their social media page will generate interest. The use of eye-catching designs, colors, and strategic placements of fonts can be detrimental in making your brand a standout among a thousand others.
How it helps your business.
Once you create interest with your branding, you get more traffic. And businesses thrive on an influx of traffic as it means more potential customers.
How to incorporate more interesting graphics.
The use of personalized graphics is not the only way to make your social media content interesting to your followers. You can also incorporate short videos, photos, graphs, and pie charts to make the contents more engaging.
In addition, you can also use the right colours that best reflect your brand. According to a research paper, Impact of Color on Marketing, colours plays a significant role in influencing users to differentiate a product from their competitors.
Creating a connection and brand loyalty
Social media users are spoilt for choice. In addition, there is a staggering number of brands all over social media from Facebook, Instagram, Twitter, and YouTube, among others. Therefore, it is easy to assume that social media users are fickle in their choices.
However, according to prnewswire, an increasing number of consumers make their purchase decision due to brand loyalty.
For many consumers, products from brands are more than a purchasable commodity. It reflects their lifestyle, their standing among their peers, and ultimately, their reputation.
Therefore, if you create a memorable connection with your followers with engaging content, it creates brand loyalty in the long run.
How it helps your business.
Experts in the world of marketing agree that it is more profitable to retain an existing customer than to attract a new one. Therefore, brand loyalty translates to sustainability for your brand in the long run.
In this regard, Bonnie Sainsbury has rightfully said, “Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.”
How to create connection and loyalty through graphics.
Strategic use of infographics is one of the best ways to actively engage your followers on social media. In addition, consistent updates with creative and personal contents will keep your followers coming back for more.
Since brand loyalty is strongly connected to trust, being consistent with interesting graphics on social media lays a solid foundation for a good business relationship with your audience.
Establishing your ownership while making the content shareable
One of the most popular activities relating to engaging social media content is sharing. Social media users love to share posts that are relevant and engaging. Jay Oatway’s quote, “When we are sharing stories to create bonds with other like-minded people, we want to give them social currency with the highest pass-on value we can,” rings true in this context.
How it helps your business.
When followers share posts with other users, it helps to get your message to a wider audience. In essence, this is free advertising at its best.
What can you do to allow sharing your content, rightfully?
Unless you brand or mark your social media posts, copyright infringement can become a problem. Branding your content with graphics, including a logo, a watermark, or a social media handle, can make the content uniquely yours. Therefore, even if your followers do share your posts, you get the credit as the original creator.
The number of active users across all social media platforms, according to Statista, is 4.2 billion. And it is not going to slow down if the graph below is any indication.
Therefore, if you are a business owner of any size, you cannot ignore the importance of branding your social media graphics.