Basic Guidelines & Tips

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How Artificial Intelligence and Machine Learning are Changing B2B Marketing

We live in interesting times. The 21st century has thrust upon us machine capabilities that were the stuff of fiction only yesterday. Now machines can analyze human behavior and accurately do so, thanks to artificial intelligence (AI).  With global business and most other human activities digitized, there is a need for artificial intelligence to help […]

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small business marketing

7 Reasons – Why A Marketing Database Is Essential For Your Small Businesses

Small businesses face many challenges when it comes to selling their goods and services. They need to ensure they gather and store the right information about their customers so that they can market their products to their targeted audience without hassles at all. When it comes to small businesses, most owners do not give importance

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Smart Marketng Post Covid

11 Ways To Ensure Smart and Responsible Digital Marketing During the Covid-19 Pandemic

The global Covid19 pandemic has turned the world economy on its head. Many businesses have closed their doors, and those that have managed to stay open have had to change the way they operate. One of the biggest changes has come in the digital marketing strategies that affected businesses must deploy. Engaging in smart and

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How to Grow Traffic and Drive Revenue with Digital Marketing

The internet has many advantages. One of them is that it offers a level playground for everybody and every business. Many businesses now carry out their transactions online on different platforms. What companies strive to do to survive online is to drive traffic to their website. They do this with different marketing tactics.  Many businesses run

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Business expansion

4 Ways to Mindfully Expand Your Business and Make More Money

Oftentimes, timing in business can mean the difference between long-term success and complete failure. As dramatic as that may sound, that is a realistic presentation of how proper scaling methods can impact your business growth: choose the right moment when demand is about to rise, and you’ll reign supreme in your industry. Alternatively, fail to

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Email Product Description

A Complete Guide to Write a Product Recommendation Email

People generally confuse promotional emails with product recommendation emails, not realizing how different both are. A product recommendation email combines two effective marketing methods that are email marketing and retargeting for higher conversions. The strategy behind the product recommendation emails is to share recommendations and offers on relevant products. These recommendations are personalized based on

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Online Communication to Effectively Improve Employee Engagement

Employee engagement is taking the central stage in today’s business landscape. According to the recent survey by Gallup, engaging your teams may help you reduce absenteeism and employee turnover, as well as maximize your profits by 21%. Unsurprisingly, one of the greatest problems leading to a lack of engagement in the workplace is poor communication.

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Customer Service

How to Maintain the Right Attitude for Top-Notch Customer Service

Providing top-notch customer service without the right attitude is like expecting a harvest when nothing was sown. Attitude perception is like a smoke that cannot be hidden, it is what will help a customer representative provide an unparalleled customer service experience to customers on a daily basis. More like a state of mind or a

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Handle large amounts of emails quickly

How to Properly Handle Large Amounts of Emails Quickly

Email has become an indispensable part of doing business globally. It also contributes significantly to the overall stress inherent in day to day work life.  Studies show that most people using email for business purposes receive hundreds of emails per day!  Workers in the US are spending as much as 13 hours per week dealing

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Tips And Tricks For Successfully Reaching Customers Via Email

There are a lot products, services, and needs dragging the limited attention and resources of your desired clientele, therefore, businesses must be proactive and inventive in finding ways to reach customers and attract them to offered products or services.  Reaching customers via Email is a versatile and low-cost solution for proactive businesses. Statistics and findings of

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