Combining the right social media management tools for your business can help you create brand awareness, generate traffic and increase conversion and ultimately generate sales. Statistics show that over 3.78 billion people are using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. These statistics show that a lot of people are using social media to connect with their friends and families, shop online and get information. As marketers, we should take advantage of this opportunity to reach out to many people as our budget and marketing strategy can go. However, connecting with your target audience on social media is no easy task, but with the introduction of some social media management tools, you can target your audience more simply and efficiently.
Choosing the best social media management tools requires a lot of research to know which ones will fit your business and help you get the job done. Selecting the best social media management tools will depend on the type of business, goals and audience you have.
However, this article will select the 15 best social media management tools that can help you improve your social media marketing campaigns. we will take a look at the features and price of some of this social media marketing software. I believe after reading this article, you should be able to make informed decisions about which tools will best help improve your social media marketing strategy in 2022.
Top 15 Social media management Tools
We have compiled a comprehensive list of the top social media management tool for your business to make things easier for you. Depending on your business, you might consider combining some of these tools for better results.
Most social media management tools are used for scheduling and managing posts, designing social media graphics, creating and editing videos, measuring and optimizing campaign results, social listening and customer experience management.
Social media management and schedule Tools
1. Buffer
Buffer is one of the best social media management tools used for managing and scheduling posts on many social media platforms. It is also used for automating, evaluating and analyzing social media posts. In its basic form, Buffer allows social media marketers to share and manage social media content across many platforms. It integrates well with social media platforms like LinkedIn, Facebook, Instagram, Twitter, and other platforms. It comes with an extension for Chrome, Firefox, Opera, and Safari.
Features
- Post management and scheduling
- Content curation and management
- Analytics and insights
- Team collaboration
- RSS feeds connectivity
- Multiple posts and tweets
- Supports iOS and Android
- Social profile sharing
- Profile management
- Multi-media format sharing
- Engagement tools
- Landing page builder
Pricing:
- Pro – $15/month,
- Premium $65/month and,
- Business $99/month.
- A free plan that lets you connect up to three accounts.
2. Hootsuite
Hootsuite is another social media management tool used for scheduling, publishing and managing social media content. It is used by over 15 million people to create social media content, manage and track social media activities, schedule posts, and collaborate with teams. Hootsuite is notable for its tracking and analytics tools. With Hootsuite, you can analyze trends and engagement in real-time.
Features
- Used for post scheduling
- Create and schedule posts
- Manage all of your channels
- Team collaboration and management
- Content promotion
- Advanced analytics
- social media monitoring
- Automatic boosting of top-performing content
- App integrations
- Security features
Price
- Starts at $19/per month
- PRO plan at $49/ per month
- Team plan at $129/month
- The business plan at $739/month
3. Agorapulse
Agorapulse is another social media management tool used by social media marketers to schedule, post and monitor their posts across several social media platforms. It can be used to track brand mentions, engage with social media posts, post and schedule content on a single dashboard. It works well with social media platforms like LinkedIn, Twitter, YouTube, Instagram and Facebook.
Features
- Create and schedule post
- Team collaboration
- Intuitive publishing
- Review, reply, assign, or tag any of your content in one dashboard
- Social listening
- Insightful analytics(Measure engagement, response rate, conversion rate, and community growth)
- Automated reposting of evergreen content
Pricing
- Free,
- $79 per month,
- $159 per month,
- $399 enterprise plan
4. Sendible
Sendible is used by social media marketers and online business owners for scheduling, queuing and managing social media posts. It also comes with a calendar tool to help businesses easily organize their content. Sendible comes with built-in functionality that supports multiple users. You can use Sendible to include teams on their social media needs. The software works well with several social media platforms like Facebook, Twitter, Instagram, and other platforms like WordPress, Google Analytics and Canva. Sendible allows users to preview and customize posts on each platform, allowing you to optimize the content to display best on each.
Features
- Multiple social network publishing
- Integrated analytics and tracking
- Social listening
- Social media calendar planner
- Manage and schedule post
- Reputation monitoring
- Customer engagement
- Lead generation
- Team collaboration
Pricing
- It has a Free trial
- Startup – $29/month
- Business – $89/month
- Corporate – $199/month
- Premium – $399/month
5. CoSchedule
CoSchedule is a social media management tool used for organizing social media content to make your work much easier. This tool allows marketers to organize and keep all their marketing-related work in one place. With CoSchedule, you can manage content, emails and events in one dashboard. It supports social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, WordPress and Hubspot accounts.
Features
- Bulk scheduling
- Content management
- Campaign analysis and management
- Customizable social media campaign templates
- generate reporting and statistics
- Social network marketing
- Third-party integration
- It comes with a Drag and Drop interface
- Engagement analytics
Pricing
- It is an essential + Requeue plan for solopreneurs which goes for $40/month(annually)
- There is a growth plan for start-ups and agencies for $60/month billed annually
- A professional plan that goes for $300/month
- And an Enterprise plan starting at $1,200/month.
6. SproutSocial
SproutSocial is another social media management tool that let you publish and schedule content for Twitter, Facebook, LinkedIn, Instagram, and Pinterest. The tool also provides detailed analytic reports that allow you to monitor and measure your performance. It also has an excellent user dashboard that let you manage your social networks in one place.
Features
- Advanced analytics and insight
- Content creation, publishing and scheduling
- It comes with a mobile app
- It supports team collaboration
- Monitoring
- Social integration
- Account Structure
Price
- Free trial
- Premium Plan – $99 per user/month
- Corporate Plan – $149 per user/month
- Enterprise plan – $249 per user/month
7. eClincher
eClincher is a social media management tools tool that allows businesses and companies to manage social media groups, pages, and accounts across multiple platforms most intuitively. It integrates well with social media platforms like Facebook, Instagram, Twitter, Linkedin and other platforms like blogger Youtube. It helps businesses schedule social media content and analyze reports.
Features
- Hashtags and keywords monitoring
- Content curation
- Content recycling
- Social Media and Website Analytics
- Social Media Monitoring
- Social Media Inbox
- Social Media Team Management
- Social Media Automation
Pricing
- Free trial
- Individual – $15/month
- Basic – $40/month
- Premier – $80/month
- Agency – $200/month
- Enterprise – $1200/month
8. SocialPilot
SocialPilot is used by small businesses, social media marketers, professionals, marketing agencies and other individuals to curate, schedule, publish, monitor and analyze their social media content across multiple platforms. It is cost-effective and has a user-friendly social media marketing solution with multiple features.
Features
- Social Media Content Discovery
- Bulk scheduling
- Teams and collaboration
- Social Media Scheduling
- Social Media Automation
- Social Media Analytics
- Social Media Team Management
- Social Media Inbox
- Social Advertising
- Advance post scheduler
Price
- Free trial
- SocialPilot Lite Plan – Free
- Individual Plan – $10/month
- Professional Plan – $24/month
- Small Team Plan – $40/month
- Agency Plan – $80/month
9. PostPlanner
Post Planner is a social media management tool used for increasing engagement, improving lead generation, and conversion rates. Furthermore, it helps users plan and optimize their content, automates and streamlines your publishing. It also helps users schedule and optimizes content
Features
- Social Media Content Discovery
- Social Media Scheduling
- Analytics
- Team Management,
- Social Media Automation
- Post targeting
Pricing
- Starter – $3/month
- Love – $11/month
- Guru – $24/month
- Master – $59/month
- Agency – $125/month
- Custom – by quote
10. Zoho
Zoho Social is one of the best social media management tools out there designed specifically for team collaboration. With Zoho, you can start discussions, share reports, create team roles and encourage feedback. You can integrate their social media management platforms which work with all major social media networks like Facebook, Instagram and Twitter. The platform also comes with its optimized timing features. Zoho Social has an inbuilt Instagram scheduling tool that allows users to publish posts and repost user-generated content.
Features
- Social Media Scheduling and planning
- Social Media Analytics
- Team Monitoring
- Team Management
- Social Advertising
- Social CRM
Pricing
- Free for 5 social profiles.
- starting plan at $10 per month
- Plans for agencies start at $230 per month
Images and Video Marketing Tool for social media management
11. Canva
Canva is an amazing visual creation tool that is used by millions of people to design and create awesome graphics for your social media platform. One thing about Canva is that you don’t need to be a graphics designer to use it. Canva comes with a lot of ready-made templates ranging from social and blog images to infographics and more. With Canva, you can social media posts, infographics, resumes, newsletters, logos, and YouTube videos. It streamlines the designing process and makes it easy for just anyone.
It is available on the Web, Android, iPhone and iPad. It also integrates with tools like Facebook, Instagram, Twitter and many more. Canva works for bloggers and content writers who are putting together quick social media, blog images, or infographics.
Features
- Social media integration
- Video editing
- Reporting & Statistics
- Publishing / Sharing
- Team collaboration
- Multiple design templates
- Mobile app
Pricing:
- Canva Free: it comes with a free package with might be limited in terms of functions
- Canva Pro: from USD 12.99 per month for the first user, then $6.99 per month for each additional user
- Canva Enterprise: from $30 USD per month
12. AdobeSpark
Adobe Spark is a software used by many marketers to make videos for Facebook and Instagram. It was created by Adobe Systems as a set of three media-creation applications which include spark page, spark post, and spark video. It also comes with a manual for beginners who might find it difficult to use the platform.
Furthermore, you can integrate the application with iOS mobile apps which allow users to create, edit, and share their visual creations from any device. It comes with an entire collection of built-in templates and design options. Users can import/export the images from their devices and edit them for social media, business, and education.
Features
- Very user-friendly – No design skills needed
- Integrates Adobe Stock images and Unsplash free photos
- It has Web-based as well as iOS and Android apps
- Mobile friendly
- Ideal for simple yet professional-looking designs
- It comes with high-resolution free images that can be edited
Pricing
- Starter Plan: Free
- Team Plan: Approximately $18 per month
- Individual Plan: Approximately $9 per month
13. Viva Video
VivaVideo is a mobile video editing app used by digital marketers to create videos for their social media posts and ads. With VivaVideo, you can style, personalize, and publish videos right from your fingertips. Furthermore, you can merge, trim, reverse, split and control the speed of your videos. You can also add music, texts, transitions, themes, and stickers to any video clip.
Features
- In-app camera with live effects previews, and various modes for capturing videos
- More than 60 effects to choose from with additional downloadable effects
- Enhance videos using themes
- Merge videos and create montages with storyboarding features
- Edit frames within a video
- Social media integration
Pricing
It offers a free version and a Premium version to its users. The free version has restrictions on the quality and watermarking. The Premium version comes for $10 per user per month which allows Viva Video pricing users to utilize more than 300+ features.
14. InShot
InShot is a mobile photo and video editing app used by social media marketers to create images and videos for their social media business. It allows users to create high-quality, 360-degree videos with their phones to share on social media, particularly on Instagram and Facebook. It is available on iOS and Android devices.
Features
- Video splitting
- Video trimming
- Merging video clips
- Importing photos or images
- Applying various filter effects
- Adding music or sound effects
- Adding voice-over effects
- Adding animations, stickers, or text to videos
Pricing
It has a free version. The pro version comes in three different stages: $3.99 per month; $14.99 per year, which includes a three-day trial; or a one-time charge of $34.99 for lifetime access.
Other Social Media Management Tools
15. MeetEdgar
MeetEdgar is a social media management tool that is used to optimize social media content. It also comes with advanced automation and scheduling feature. This feature makes it possible for them to automatically curate and reshare relevant posts on your social media accounts. It also can integrate with Linkedin, Twitter and Facebook
Features
- Social media scheduler
- Automated social sharing
- Auto-refill queue
- Unlimited content library
- Category-based scheduling
- URL shortener and in-app tracker
- Browser extension
- Auto-expiring content
- Direct video uploads
Pricing
MeetEdgar – $49/month
Conclusion
Choosing the best social media management tools requires a lot of research and study to know which ones will be a great fit for your business. Although these tools cannot replace your social media marketing skills, they can help you improve your business and overall social media marketing strategy. Strategically combining these tools with your social media marketing skill can help you generate traffic, increase brand awareness, generate leads and create conversion.
You can combine some of these tools and apply them with your social media marketing skills and start getting wonderful results.
Also, this list is not exhaustive, you can also go online and do some research on some tools and applications that will help you achieve your goal as a social media marketer.