What Is E-Commerce Quality Control: Everything You Need to Know

E-commerce quality control is a very important aspect of e-commerce and not paying attention to it can be bad for business. In the e-commerce world, there are many businesses that deliver great quality and, unfortunately, many that don’t.

As a business owner, the last thing you want is for a bunch of bad products to ruin your credibility, damage your relationship with your customers, or worse — hurt your customers. This is where quality control comes in. In order to maintain a good relationship with your customers and protect the integrity of your business, you need to develop best practices for quality control to protect your business and your customers. In this article, we will discuss what we mean by quality control and the best practices for ensuring e-commerce quality control.

What is Quality Control?

Quality control (QC) refers to the ways in which a business seeks to ensure that product quality is maintained or improved. It is the operational techniques and activities used to fulfil requirements for quality. In e-commerce, quality control ensures that your products or services meet customers' expectations. This means that as an e-commerce business owner, your product must be the same as the sample you provide to the customers. One important thing about quality control is that it is used by businesses to examine and test a product or service to make sure it meets the correct specifications and quality benchmarks. This is done by analyzing products and creating benchmarks for product quality and other indicators using statistical analysis and sampling. The thing is, quality control doesn't just measure only the product, but the way that product is produced, stored and transported.

Quality control in E-commerce will greatly increase the chances of an e-commerce project satisfying user performance requirements for the first time.

What is Quality Assurance Vs Quality Control?

Quality Control and Quality Assurance are terms used interchangeably and are interrelated in many instances. However, they don't mean the same thing although they are both under the larger umbrella of quality management. Quality assurance(QA) covers all of the quality systems in one way or another, while quality control(QC) is a subset of the QA activities. According to Forbes, quality assurance refers to all the planned and systematic activities implemented within the quality system that can be demonstrated to provide confidence that a product or service will fulfil requirements for quality. Quality control on the other hand refers to the operational techniques and activities used to fulfil requirements for quality.

Therefore, quality assurance is the principle that is put in place to assure the consumers that a particular product will function as it is supposed to while quality control is the technique that is put in place to make sure that those requirements are fulfilled. In a nutshell, Quality assurance can be defined as “part of quality management focused on providing confidence that quality requirements will be fulfilled. While Quality control can be defined as “part of quality management focused on fulfilling quality requirements.” 

Benefits of E-commerce Quality Control

1. Minimizes Shipping Costs

Shipping a customer’s entire order at once is a sign of good quality control. A customer often orders multiple products in one go, and shipping these products separately is unnecessary and would cost a lot. Most businesses can save money on packaging material and the cost of shipping by combining sold products. However, this doesn't happen always since they may be in multiple warehouses or on backorder which might make it difficult for you to ship together.

2. Increase Customer Loyalty

Quality control is very important for e-commerce businesses because good and tested products usually go well with customers. This in turn helps businesses build credibility and customer loyalty. When you examine and test your products before selling, this assures the customers that your business can be trusted for quality products. This will not only generate more sales for you as a business, but it will also increase the trust people have in your business. And this will lead to more customers and repurchases and this means more revenue for your business.

3. Protects Brand's Image and identity

Businesses can protect their brand name and identity by implementing quality control measures to ensure that their business is protected. Ensure that your products or services meet your customers' expectations and the sample you provide to the customers must be the same as the product you give them. Examine and test your product to make sure they meet the correct specifications and quality benchmarks. Research shows that people remember negative experiences more than positive ones. And memories of bad products and service generates bad reviews and feedback which is not good for business. When people see a lot of bad reviews they will leave your store.

Best Practices for Ecommerce Quality Control

1. Start with a Good Sample

As an e-commerce business, quality control begins with your sample. A sample is a product that has been tested and has fulfilled the necessary requirement. If you rush to sell a product without proper testing, you might end up regretting it as this product might not meet the customer's expectations.

Make sure to test the sample rigorously and learn from any mistakes along the way. Ensure you communicate with your supplier or manufacturer to keep track of all of the modifications so that you know exactly which changes were made and when. This sample product should represent what you will put out to the public. For an e-commerce business, make sure you do a test order and check the products thoroughly. Check to ensure the products 100% match their description.

2 Research Your Supplier

Before you agree to work with a potential supplier, make sure to research the company to know about the company and their background. Research about businesses they have conducted business with in the past. Reach out to them and ask about the company and their experience working with them. Also research on the company's profile and experience, workforce, facilities, licences and certifications etc. You can hire a professional auditor to conduct a supplier audit can help you identify any potential problems and manage your expectations.

3. Conduct quality control from time to time

Inspecting and testing your products is one of the best ways to ensure that you meet the quality control features. Regularly inspecting products to make sure it’s exactly what your listing describes will give you the confidence that your product will meet customers' expectations. As an e-commerce business owner, you have to check for things like specifications, colours and other accessories to make sure everything is intact. is one that it’s compliant in every way and that its’ completely meeting or exceeding expectations.


Quality control is very important not only to e-commerce businesses but to any business. Because there is nothing more important than making your customers happy. A happy customer equals to happy business. There are many ways to get started on quality control. A quick search on Google should give you about hundred ways you can get started. There are online classes, software, templates and YouTube videos on quality control and how you can get started. You can also research various industry associations or trade groups to have an idea for measuring the quality of your products or services that will give you specific goals.

Don’t take any risks with your reputation or your business. Be directly involved in ensuring that the product you sell is the very best. Monitor product reviews for problems, and continually look for ways to improve. It might seem difficult at first, but it will be worth it in the end.

5 Very Important Leadership Skills for A Remote Job Setting

There are 5 very important leadership skills for a remote job setting that will help you progress steadily in your remote job career. Many people set out into the remote job space with lots of hope and expectations only to find themselves in the job market again; submitting their Curriculum Vitae all over again. However, if you apply these important leadership skills in your remote job, you will stand out and be sought after.

Before we get into the topic proper, we need to address the reasons these skills are key in a remote work setup. First, when working remotely, there are times when keeping a close eye on your team or tasks may be challenging simply because the job is “remote”. You cannot just walk into an office and pick up that crucial file that you need or pass across that time-bound instruction.

Therefore, being able to lead competently in a remote setting, will save you a lot of stress, enhance your productivity and significantly improve your overall performance. Another point is that there are misconceptions when it comes to the definition of “leadership”. Instead of delving into these misconceptions, this topic will simply clearly expound on true leadership as it applied to remote work.

#1 Leadership Skill for A Remote Job: Self-Leadership

This is the first key leadership skill for a remote job or any job for that matter. You cannot lead others when you have not led yourself. Let us look deeper into what self-leadership entails.

1. Self-Awareness

A leader should be able to understand his or her own core values, ideologies, ethics, biases, and assumptions. This requires critical thinking and deep introspection; very crucial skills. Self-awareness also includes the ability to learn from one’s own experiences. When one becomes self-aware the next thing is to understand how one’s values and principles differ from those of team members and clients.

Similarly, self-awareness involves doing a self-SWOT analysis and understanding how one’s strengths and weakness impacts the members of one's team. Also, good self-awareness involves acknowledging biases and sentiments and understanding how they affect one’s decisions and attitudes. In addition, it is vital to get, process and implement realistic feedback from superiors, teammates and subordinates.

2. Self-Management

This largely involves self-control and self-discipline. Good leaders refrain from allowing emotions to impact their judgement and attitude towards others. Instead, they consider how negative emotions could negatively impact team members. Proper self-management also involves discipline with time, living a healthy lifestyle, meeting responsibilities, excellence at work and strong consideration for the work schedule of others.

3. Self-Improvement

To effectively lead in a remote job setting, self-leadership skill involving consistent self-improvement is vital. New things are always coming out, therefore there is a need to always update one’s knowledge. Similarly, self-improvement involves regular training and reading relevant books for self-development. It also involves learning from mistakes, feedback and other people.

4. Self-Worth

When you act with uncompromised integrity you display healthy self-worth. It involves keeping to personal and professional values, ethics and principles, especially in the face of pressure to compromise. A leader that has this skill is able to recognize and respect the religious and cultural beliefs of others within the team or the organization. They also appreciate and encourage diversity and equality, and relate to people appropriately with regard to their age, sex and capabilities.

Leadership Skill

#2 Leadership Skill for A Remote Job: Engaging People

Your ability to master this leadership skill will determine how well you get people to do what you would like them to do. It does not matter whether they are your superiors, contemporaries, team members or subordinates. In remote work, this key leadership skill will help you succeed in maximizing relationships that are relevant for high performance and an upward career thrust.

1. Networking

This cannot be over be emphasized. Most often than not, you need people to achieve any goal or task within your organization and/or move up in your career. Networking mainly involves seeking or creating opportunities to collaborate with people to achieve common goals. You do not need to look too far to network with people. Simply start with your colleagues or your team.

You can initiate a project (for instance a reading project) among your colleagues or within your remote team. This will help you understand individuals better and know how to effectively relate with them in future projects or tasks. Similarly, you can engage people working in your industry outside your company to enable you to have access to information not within your reach. Another good way to network is to freely share information that will help others to achieve their goals in other to build trust for possible future collaboration.

2. Building Social Capital

This is core for building and maintaining personal and professional relationships. This is the ability to genuinely listen to the concerns or perspectives of others, show empathy, and demonstrate needed support. Everyone wants to be understood and feel relevant. This is what this key leadership skill achieves. If you are also able to provide or proffer practical solutions in addition, your social capital will be set on the rock! You would have succeeded in some level of building trust. If this becomes a regular practice for you, people around you will trust you. Consequently, if you need their help, they will easily provide it. This leadership skill is especially effective to build a solid trust foundation within teams.

3. Welcoming

To succeed as a leader or good team player you need to be open-minded and welcoming. Encourage teammates and other colleagues to contribute their professional knowledge to discussions. Respect and acknowledge what they have to offer and their position in the organization. Likewise, seek to manage and resolve conflict of interests and divergent perspectives within your team as much as it lies within you.

No matter the debates that arise within your team, ensure that the focus is on executing assigned tasks, not on persons or personal matters. Also, never take sides in arguments between subordinates. These are all winning leadership skills or attitudes that you will find rewarding. Your superiors, colleagues and subordinates will come to respect and look up to you as someone that is focused and objective.

4. Team Spirit

A lot of the things already mentioned relate to working within a team. However, in addition, a good leader displays solid team spirit by having a good understanding of his or her role within a team. Similarly, he or she has a clear sense of the role of individual members of the team and the collective goal of the team.  A good leader is also willing to involve people that can help the team achieve its goals and respects the decision of the team.

#3 Leadership Skill for A Remote Job: Management Skills

This is another crucial leadership skill for a remote job that will stand you out in the field. In a nutshell, it involves the ability of one to make do with available time, human and material resources to achieve tasks and projects effectively.

1. Planning

This seems easy enough, but it is not as simple as it sounds. This is the ability to contribute strategic wining plans on how to achieve the goals of a task, team or the company that you work for. In a remote work setting, it could involve you contributing actively towards the execution of tasks during conference calls or on a virtual collaborative platform like Slack. Furthermore, it includes the ability to strategize using feedback from clients and colleagues.

2. Resources Management

Companies offering remote jobs or teams executing remote tasks would normally have allocated financial or other types of resources for their work. It is a strong leadership attribute to know how to properly manage the resources allocated to you or your team, including identifying shortfalls of resources in relevant areas.

For instance, if your employer allocates a certain amount of internet data to be used within a period of time, you show responsibility if you ensure that you (and your teammates, if applicable) do not waste data or use it for what it is not meant for. Essentially, a good leader would ensure that his or her employer saves resources, and report poor management or wastage of resources.

3. People Management

If you feel managing resources is tough, managing people is even tougher. People management is a highly complex subject. Therefore, it is not something that can be exhausted in this short piece. However, we will make an attempt to provide a comprehensive summary. A vital aspect of managing people involves having and displaying high emotional intelligence.

Emotional intelligence is the ability to patiently, accurately and selflessly show understanding or empathy for people’s feelings and perceptions (including experiences) while being aware and in control of yours. Active listening is a critical aspect of emotional intelligence. Similarly, positive body language, like nodding the head and maintaining eye contact are equally essential.

Sadly though, in a remote setting, non-verbal modes of communication are almost entirely eliminated. Notwithstanding, there are ways to show people that you are listening in online an environment. A good example is if you show that you are following a conversation by making comments in an interactive group or responding verbally during a virtual call. After getting a good grasp of emotional intelligence, you would find it easy to motivate and support teammates to perform tasks assigned to them without prejudice.

You should also be able to review the performance of your team and provide constructive feedback. Remember that you do not need to be the team leader to show leadership skills. Maximize any opportunity around you to display leadership skills, it would be only a matter of time before you find yourself in leadership. Your colleagues would be drawn to you and your employer will see your results.

4. Performance Management

As a leader, you should be able to hold yourself accountable for your performance, whether good or bad, without giving excuses for underperformance. Beyond taking responsibility, a good leader should seek ways to improve his or her performance and that of the team. If you are leading a team to achieve a remote task, it is also your duty to ensure that everyone in your team takes responsibility for their performance. Do not encourage excuses or give room for people to pass the blame on one another for underperformance. One effective way of improving future performances is to incorporate constructive feedback when planning for your next tasks.

Leadership Skill

#4 Leadership Skill for A Remote Job: Improvement Skills

Like all the other leadership skills mentioned, this article cannot completely exhaust the subject of improvement. Service quality improvement skill is key to proving yourself as a leader. You need this leadership skill to remain relevant and competitive in the remote work environment. Employers want employees that can constantly improve on service delivery.

1. Prioritizing Clients

Most of the skills that have been pointed out involve working within teams or relationships with colleagues and your employer. All of those skills may mean nothing if you have poor engagement skills with clients (especially if your work exposes you with your company clients). Clients are key determinants of your company’s financial standing.

If you are in customer service or have reasons to deal with customers directly or indirectly, you will be acting as a strong leader by applying the leadership skills mentioned earlier and ensuring top-notch customer satisfaction. Furthermore, the activities of any team or organization in a remote work setting should be directed at ensuring effective customer satisfaction.

2. Evaluating and Improving Services

This involves actively seeking for areas that require improvement in delivering your work using standard improvement methods through collaboration. Feedback from your company, colleagues and clients are very important for identifying areas that need improvement in your remote job. After critical evaluation and identifying these areas, a good leader would work towards improvement in collaboration with others. To develop this leadership skill, you can study various improvement strategies and find a few that fits into your work context.

3. Role Model for Improvement and Change

A good leader should be someone who is always seeking innovative solutions rather than settling for the status quo. He or she should question the accepted norm and also encourage others to constantly seek improved ways of executing tasks. Of course, it does not mean rebelling against company standards or protocols, rather, it involves finding better ways of applying them when carrying out assigned tasks.

This is not a one-time thing, but something that is continuous. Similarly, leadership is demonstrated when you contribute to (as well as encourage others to contribute to) change processes in your organization. Beyond this, you should be known and seen to be a role model for implementing change processes in your organization.

#5 Leadership Skill for A Remote Job: Providing Direction

If you are heading a team or project, one key leadership skill you need is the ability to provide direction for your team. Every remote project or team task requires direction. Therefore, providing leadership in this aspect is a critical factor in achieving the set goals.

1. Professional and General Awareness

To competently lead a team or project in a remote setting, you will need to demonstrate that you are well vast in your professional environment. It is also important for you to have a very good insight into the social, political and economic settings and terrains that your remote work cuts across. All of these will help you chart the appropriate course for any given assignment. It will also help you identify the appropriate context and framework for implementing change in your organization.

2. Research Competence

Besides working with feedback from clients, colleagues and your employer, a true leader will conduct independent research in order to seek avenues to effect change. Basically, you need good research skills to be able to lead effectively. Data gathering (beyond feedback) that can give you the needed information in your remote work is a solid tool that can help you boost your performance and affirm your leadership competence. You can also motivate others, especially your teammates to adopt this mindset for their work.

3. Evaluation Skill

We have said so much about seeking and implementing improvement and facilitating change as a leader. However, the impact of these processes can only be known through a thorough evaluation. Hence, your competence as a leader to actualize change or implement needed improvement within your organization is not complete until you conduct a proper evaluation to access the impact. Evaluation enables you to ascertain if the process that you have facilitated is achieving the outlined objectives. Your findings after critical evaluation will inform further decisions.


In conclusion, these crucial leadership skills for a remote job setting are not so different from those needed in the traditional work environment. However, it is important to bear in mind that in a remote work environment, communication, collaboration and coordination may prove somewhat more challenging. The simple reason being the near absence of non-verbal communication cues, which are essential in for engaging team members. This can make your effort as a leader more strenuous than necessary. Notwithstanding, there are great tools out there that have been designed to limit the impact of this deficiency. Check out this article, 7 Best Practices for Managing a Remote Team, for more insight.

B2B Commerce: Everything You Need to Know to Thrive

The importance of B2B commerce has increased tremendously in the past years and has gradually overtaken the b2c landscape. Statistics show that the global B2B e-commerce market was valued at $14.9 trillion which is over five times that of the B2C market. Furthermore, Forrester predicts that B2B e-commerce will account for 17% of all B2B sales in the U.S. which will reach $1.8 trillion by 2023. From the following statistics, it can be deduced that b2b commerce is reaching a new height and as a business owner you have to key into it. In this article, we are going to discuss all you need to know about B2B commerce and how to get started.

What is B2B commerce?

B2B e-commerce, or business-to-business electronic commerce, refers to the buying and selling process between two businesses. B2B commerce differs from B2C in the sense that you transact with other businesses, not your favourite online retailer because you’re a consumer, not a business. But when an online retailer buys its inventory online from another company, that’s B2B eCommerce. B2B involves businesses, such as those involving a manufacturer and wholesaler, or a wholesaler and a retailer ” that take place via an electronic medium. Therefore B2B commerce in a much broader form refers to  transactions between businesses via a website or a mobile app, oftentimes in which the purchase decision is significantly influenced by product research, reviews, and ratings.” An example of B2B eCommerce is a wholesale website such as Alibaba that facilitates business-to-business commerce sales through its platform.

Statistics Supporting The Importance of B2B Commerce.

  • According to worldwide e-commerce, sales are expected to cross $1 trillion in 2022. B2B eCommerce, when compared to the B2C industry, is projected to be two times bigger than B2C in 2020. It’s anticipated to be the area of largest eCommerce growth from 2020 to 2025.
  • Merit claims that 73% of B2B buyers today are Millennials, who prefer buying online and this is why B2B eCommerce growth has occurred at such lightning speed.
  • 50% of B2B search queries were made on smartphones, and the Boston Consulting Group expects this figure to reach 70% in 2020. 
  • According to a Statista survey from September 2021, 26% of B2B buyers made 50% to 74% of their purchases from a B2B eCommerce marketplace.
  • Statista data suggests that the North American B2B e-commerce market will surpass $4,600 billion by 2025.
  • Its clear e-commerce itself is no longer a trendy new channel that B2B companies are exploring. Instead, McKinsey & Company reports that about 65% of B2B companies across industries are fully transacting online in 2022. And for the first time, B2Bs are more likely to offer e-commerce over in-person sales.

Types of B2B Ecommerce

There are five main B2B e-commerce models: manufacturing, wholesale, distribution, retail and B2B2C. Here’s a breakdown of each type:


Manufacturers are businesses that use raw materials to produce goods on a large scale. In terms of B2B e-commerce, the manufacturer operates an e-commerce portal or online portal or e-commerce website where other businesses can buy goods. Most businesses that buy from the manufacturers are wholesalers and other manufacturers. For example, in the computer or tech industry, a company that manufactures computers might source individual computer parts from many other manufacturers. Each is part of a B2B relationship that leads to the production of computers sold to consumers.


The wholesalers are those companies that purchase goods in bulk at a low price from the manufacturer or distributors, and then sell them for a profit. These products are usually sold at retail value but cost less since the supplier offers discounts on wholesale purchases.

Wholesalers depend on personalized product catalogues and price lists to make purchases. When it comes to selling, today’s wholesalers operate across multiple marketplaces. Online marketplaces have made it easier for wholesalers to showcase their products and provide a seamless customer experience.


Distributors are more like middlemen and are not involved in the B2B e-commerce chain. Most distributors work with manufacturers to both sell and deliver products for them. Once an order comes in from a customer, the distributor will collect the goods from the manufacturer, load them and deliver them on time.

Distributors usually deal more with wholesalers who buy their products in bulk for resale. Wholesalers in turn work more closely with retailers, which allows them to match customers’ needs with the items in stock.


Retailers deals with distributors, wholesalers and sometimes manufacturers to buy products and sell to consumers via their online and/or brick-and-mortar stores. Retailers operate more in the B2B space and have a much narrower target audience.


Business-to-business-to-consumer (B2B2C) e-commerce eliminates the middleman usually between the B2B organization and the B2C, putting the businesses directly in contact with the consumer. This model can be described as how a wholesaler or manufacturer interacts with traditional B2B and B2C models.

It works this way. The wholesaler or manufacturer sends goods to B2B, and those goods are then sold to the final consumer. In a B2B2C model, the wholesaler or manufacturer gets their product to the consumer by either partnering with the B2B company or selling directly to the consumer. Most of these transactions happen online via an e-commerce site or even apps.

Difference Between B2B and B2C eCommerce

B2B eCommerce is an online business model that involves online sales transactions between two businesses, while B2C eCommerce on the other hand is an online business transaction that happens between a business and the consumer. That is the business sells directly to the consumer.

For example, an online company that sells laboratory equipment is a B2B business because its primary target market is other businesses.

An example of a B2C transaction would be someone buying a smartphone or a pair of shoes from an online store. It is likely the model that most people are familiar with.

Some companies also operate as both B2B and B2C businesses. For instance, a digital marketing company might run Google ads and Facebook ads for a particular company, but may also run campaigns for a couple's wedding.

How to Get Started with B2B Commerce

Like any other business venture, there are steps and procedures you need to take before starting any project. Whether you are a small business or a large company, every successful B2B e-commerce business has to do with implementation starting with the following 10 steps. 

Identify your goals

Before diving into any business, you have to ask yourself the reason why you are getting into that business. The best way to get started on b2b commerce is to identify your goals and objectives. You can start by asking yourself some of the following questions. 

Why do I want to start a b2b commerce now? What are the business advantages? What do I want to achieve by starting an online store? What does e-commerce success look like to my company? How does it fit into my overall company strategy?.

Some E-commerce goals include:

  • Increasing revenue 
  • Increasing the number of customers
  • Create more awareness for your brand
  • Generate and nurture leads
  • Freeing up time for your sales and support teams
  • Lowering overhead costs
  • Increasing the efficiency of the ordering process and reducing order errors
  • Improving your customer experience

Knowing this will help you set clear e-commerce KPIs (key performance indicators) that align with your goals and strategy. The KPIs will allow you to measure the success of your goals and see if your business is making a profit. 

2. Know your customers

Apart from knowing your goals and objectives, you need to focus on and identify your customers. The success of your e-commerce store relies on their shopping needs and experience. Your customers will only use your web store if it suits them. It is therefore imperative to build your e-commerce plans around your customers. This means knowing what they are looking for and what they expect and delivering against these requirements.

First, you need to create a customer personae, to identify your ideal customers. Then you need to create a customer journey map to help understand the pain point and touchpoints various customers go through when they want to make a purchase. Put yourself in your customers’ shoes: What do they need? How do they buy products? What experience do they expect? Their priorities could vary widely from accessing real-time information 24/7 to the ability to select existing payment options in the web store or even transparency on order status and delivery updates.  The best way to find out what your customers want is to go out there and ask them. You can create a survey and send it out to your customers. Carry out research, start with your biggest customers. Include those that are a big fan of b2b commerce, as well as those who are sceptical about ordering online. Then, see if you can find some common ground between all these varying needs. 

3. Choose a b2b commerce platform

After you have identified your goals and have any idea of who your customers are, the next step is to choose your preferred b2b platform. Note that the b2b platform you choose must be able to meet your standard in terms of pricing, features and compatibility. Your platform should be able to integrate well with email marketing platforms, social media platforms, live chats, order management tools, Easy subscriptions, re-orders and CRM tools. Some b2b commerce platforms include big commerce, Shopifyplus, OpenCart, Magento, and shift4Shop among others.

A B2b commerce platform can help you with the following:

  • Provide personalized sales and marketing experiences across sales channels and devices
  • Help customers find products with onsite search and customized navigation
  • Integrate customer data from your ERP or CRM through reliable APIs
  • Offer flexible payment options with different payment providers and manual invoicing
  • Optimize for conversion with powerful checkout promotions
  • Create custom pricing and discounts for specific customer segments
  • Automate and review new buyer signups
  • Allow B2B customers to buy, track, and reorder products easily
  • Sync inventory, purchase orders, and customers with an existing e-commerce store or third-party software

4. Get your content ready for your b2b commerce store

Once you have found the right e-commerce platform for your b2b business, it's time to start uploading content to your website. By content, I mean product descriptions and images, to web store look-and-feel, structure and categories. So, you need to be prepared to structure and fill your web store. Think about what products you are going to sell. Decide what the structure, main categories and subcategories will be. Check that you have an image for each product and that these images are of good-enough quality. Perhaps you also need to create blogs, youtube channels, and social media pages to share some technical materials, like how-to videos, product explainer videos, and articles on various topics in your industry to give more information about your company and product. 

Strategies for Ensuring Your B2B eCommerce is a success 

Here are a few strategies you can implement to ensure that your b2b commerce is a successful one.

1. Develop a Customer Persona

A customer persona is a general characterization of an individual who is a part of the company's target audience and classifications like name, age, gender, interests, and purchasing behaviour. This tactic goes both ways for B2B and B2C. Having this persona will help you cut down on time by helping to classify your target audience and making sure that your content reaches the right audience.

2. Create A Blog About Your Niche

Creating a b2b commerce website is not enough to help you drive traffic and increase revenue. You need to also create value for your audience.  Your eCommerce store is for other businesses. They want information that will help them make rational decisions. Creating blog posts and articles about your industry will help in educating the customers and keeping them informed. The revenue generated from video-related interactions has gone up by 69% since April 2020 attracting customers to your website while gaining valuable SEO. 

3. Maintain a social media presence

Another strategy to ensure that your b2b remains a success is by creating social media platforms. By creating social media platforms, you can promote your product and services to a larger audience. The first thing is to identify which social media platforms your customers are and after you have identified the platforms, you can start promoting your content to engage with them. You can create offers, giveaways, discounts, share blog posts, and testimonials and run social media ads to attract more customers.

4. Create a user-friendly B2B platform

When it comes to the B2B commerce platform, a basic e-commerce solution won’t cut it. B2B customers have certain expectations and preferences when buying goods online, which makes it important to get the right platform right. Ensure that your website is user-friendly. A user-friendly B2B e-commerce platform will have an intuitive user experience. Visitors will be able to find and assess information easily, tools will load smoothly, and customer service will be easily accessible to visitors if they have any questions. It must be responsive to both mobile and desktop users. According to Statista, mobile shopping makes up 31% of all e-commerce sales, and that trend is not going down anytime soon. So your website must be optimized for mobile devices


From the statistics established in the article, it can be deduced that B2B eCommerce is a very lucrative and booming industry and will continue to do so in the coming future thanks to the advancement in science and technology. As a business owner, you need to key into this opportunity because the e-commerce industry is not slowing down anytime soon. B2B e-commerce is a great way to find new customers and increase revenue for your business. Therefore any business that wants to take advantage of the b2b commerce industry should focus on the strategy we have listed above including getting the right b2b commerce, identifying their goals and objectives and personalizing the shopping experience.

6 Basic Factors That Can Hinder Productivity in A Remote Job

Needless to say, a remote job gives you ample avenues to increase your productivity if you maximize the opportunities that this setting provides. In a recent survey conducted by Flexjobs, 55% of employees who worked remotely during the coronavirus pandemic period recorded an increase in productivity. The statistics clearly suggest that people have the capacity not only to adapt to the new normal but also to build a steady career in a remote work environment.

There is no doubt that working remotely gives room for individuals to grow at their own pace, be self-motivated, and exercise self-leadership under minimal supervision. Furthermore, lost hours spent commuting to and fro the office are effectively converted into productive periods which can boost performance significantly. However, despite the positive effects and obvious benefits working remotely presents, there are factors that can hinder productivity for an employee in a remote job.

These factors that can hinder productivity have been largely belittled in certain quarters by managers or employers of remote workers. The reason for low awareness about these factors emanates from the fact that many managers, employers and employees basically judge performance superficially. Due to minimal direct physical supervision, some employees may find themselves falling into the temptation of “cooking up” or doctoring their performance reports. This is more evident in organizations that have below-par performance parameters for assessing employees. Therefore, these under listed factors that can hinder productivity in your remote work should be taken seriously.

Factors That Can Hinder Productivity

#1 Factor That Can Hinder Productivity in A Remote Job: Virtual Communication Issues

Whether verbalized or not, a lot of employees in a remote work setup face challenges when trying to collaborate virtually with their teams. These challenges, which are mostly related to communication, are major factors that can hinder productivity. Without a solid collaboration with your team, your productivity and that of your team stand to suffer greatly leading to overall poor performance. Here are some of the factors that can hinder productivity for employees working remotely as it relates to collaboration and communication matters.

Communication Gaps

The normal ethics in communication that are regarded as sacrosanct in physical collaborations should also be held dearly in virtual collaborations. This would facilitate effective and meaningful communication within a team. Therefore, nothing should hamper the flow of communication even in a remote work environment; it should flow freely.

However, according to the survey carried out by Flexjobs, about 20% of employees who work remotely find it hard to ask questions, or politely interrupt during video conference calls. Your productivity is tied to how effectively you communicate with others and receive relevant information. What may work for those facing this challenge would be for the team lead or the coordinator of a virtual call to be thorough in engaging participants. Largely, this method helps to eliminate this factor that can hinder productivity.

Asynchronous Channels of Communication

Having to work in an environment where most things are done online or virtually can pose certain challenges that one does not encounter when working in a traditional office setup. In a high-performing organization, usually, complex ideas and information need to get across many quarters effectively. Most times, doing this collaboratively and physically apparently gets the work done. Basically, one of the reasons is that everyone receives the same information and arrives at an agreement at the same time, within the same physical space. In other words, the collaboration is synchronous.

However, studies have shown that remote workers tend to use more asynchronous channels of communication, like emails, to pass across similar complex ideas among their teams. Certainly, this could pose real challenges for team members. It may be more pronounced among team members living in different time zones from the sender, especially when such information is important and time-sensitive.

There are virtual synchronous channels of communication like Microsoft Team, Zoom, Trello etc.

See our article on remote work tools here for more details.

It is important to avert the impact of these factors that can hinder productivity in order to improve your performance and that of your team by choosing the appropriate channels for communication when collaborating on assigned tasks.

Non-Verbal Communication Challenges

A lot of employees who work remotely cannot decipher non-verbal cues during online meetings like conference calls. This will certainly have some form of impact on how well they relate with colleagues. Sadly, remote environments limit or completely eliminate in-person communication. This is a major factor that is important in understanding non-verbal communication cues which is a key ingredient in creating rapport among teams.

In-person meetings also aid in effectively sharing knowledge and ideas as noted earlier. Therefore, team leaders, managers and employers should intentionally take steps to encourage one-on-one engagement among team members, though virtual, to facilitate proper and effective bonding within teams that work remotely. Where practicable, teams can meet physically occasionally to enhance communication and build stronger rapport.

#2 Factor That Can Hinder Productivity in A Remote Job: Punctuality

Some employees find themselves joining collaborative interactive virtual meetings late, sometimes, due to no fault of theirs. There are factors other than the employee’s poor time planning or reluctance that can lead to this. One of these is software technical issues and/or digital connectivity problems. Device-software (or app) incompatibility challenges associated with a recent software (or app) update is a key example.

Similarly, a sudden interruption of one’s internet connection (especially in developing countries) is something one may not anticipate. Eliminating these issues proactively is the only way to navigate through them. Otherwise, you may find yourself struggling to keep up with your work performance. These pose as hindrances to information reaching you and may stagnate your growth in a remote job. Some practical solutions include using a good time scheduler software like World Time Buddy, setting up or joining virtual meetings using two devices and having at least two internet service providers.

#3 Factor That Can Hinder Productivity in A Remote Job: Impact on Mental Health

Some studies have shown that the mental health of employees who work remotely and live with elderly relatives or young children may decline. Family responsibilities being handled by such employees may take a toll on their mental well-being and finances. Based on a longitudinal study in the UK during the wake of the coronal virus pandemic when most employees worked remotely, research revealed that mental health issues increased by 8.1% in April 2020 as compared to the record between 2017 and 2019. However, this may have been due to the anxiety associated with the pandemic. It is also plausible to conclude that reduced physical human interaction plays a vital role in the negative impact on mental health.

#4 Factor That Can Hinder Productivity in A Remote Job: The Case for Unplugging

It is paramount that boundaries between working hours and personal time be clearly defined. One of the challenges that employees working in a remote job environment face is not knowing when to stop working, and it is one of the major factors that can hinder productivity. Consequently, to be effective and productive in your remote work, you and your team members need to be able to balance your personal and work life. Inability to achieve this may also pose a hindrance to your personal life and growth.

Everyone needs time to unwind by having personal leisure time. This does not only spur personal productivity and growth, but also has a positive impact on your work productivity and therefore, performance. As much as possible, avoid burnout by setting specific times to unplug. If you are an employer, manager or team leader, ensure this is part of your routines for your subordinates and for yourself as well. Fresh ideas can flood in during moments of relaxation, and not when you have driven yourself hard to the brink of exhaustion.

#5 Factor That Can Hinder Productivity in A Remote Job: Distractions

Distraction is a major factor that can hinder productivity in a remote job. In the age of social media and devices that pop up unsolicited adverts, a lot of discipline is required to stay focused on your remote work. Furthermore, personal challenges and environmental situations seemly beyond one's control may also be sources of distractions. As much as it lies with you, it is your duty to shut down all forms of distraction during your designated work hours.

One of the ways to minimize distractions is by setting up a workstation. Get a space dedicated for work. Doing this may have a psychological impact on you, focusing on assigned tasks and thereby enhancing your concentration. This may not be feasible or suitable for everyone. Nevertheless, the idea is to create an environment that eliminates distractions as much as possible to enhance your work productivity.

There are remote workers that cater for elderly relatives or for minors. When planning is poor or inadequate, this could turn out to be a factor that can hinder productivity for an employee. This can also wear the employee out. Planning ahead on how to meet these needs and the demand of work is key in sailing through this situation. Effective and practical planning is very vital.

Finally, bear in mind that distractions fuel procrastination (of tasks) which in turn thwarts productivity. Therefore, not being able to handle this situation shows your inability to be self-motivated, develop self-leadership skills and cultivate a sense of self-discipline. The absence of these leadership skills will hinder productivity and hamper one's chances of becoming outstanding in a remote job environment.

#6 Factor That Can Hinder Productivity in A Remote Job: Priority and Supervision Matters

In a remote work setting, your work is under less supervision compared to when you do not work remotely. It is essential to place the right priority on what needs to be done per time. Similarly, you should allocate appropriate time to all assigned tasks or projects. Set your work in order of priority for maximum productivity.

There are dynamics involved with being supervised when you work remotely that may be factors that can hinder your productivity. First, there are no physical clock-ins or check-ins for office resumption. Similarly, some tasks may be hard to report objectively without being doctored somewhat. This makes self-leadership crucial for high performance in a remote work setting. The ability to drive oneself to productivity and work well with less supervision are key considerations for remote job employers as these are important ingredients to high performance.


In conclusion, it is vital to note that, these factors that can hinder productivity in a remote job environment, which have been noted, can be mitigated. If you and your team apply the proper checks and balances required, you would be able to minimize the impact of these impediments.

Writing an Email to Inform Your Employee of Salary Increase (And Samples)

Nothing tells your employee they're valued more than an email informing them of a salary increase. You can tell an employee they're doing a great job every day, but nothing drives that appreciation home more than you doing it with a salary increase. 

Research has shown that the number one reason people leave their jobs is lack of recognition. When employees turn out good work, it is crucial that they're appreciated. This doesn't only increase morale, it increases dedication and helps them turn out better work. 

In this article, we will discuss everything you need to know about increasing your employee's salary and how to write an email informing your employee of salary increase. 

What to do Before Informing Your Employee of a Raise

Before sending an email to your employee informing them of a salary increase, some things must be done. In this section of the article, we're going to list all of those things. 

  1. You must have a one-on-one meeting: Before you send an email to your employee informing them of a salary increase, you must have a one-on-one meeting first.

    This meeting should explain to the employee how much they're getting, why they're getting the raise, and what the company expects to see from them going forward. If there are areas the employee is expected to improve, this meeting must also point the employee in the right direction.

    If the improvement will make the employee eligible for a more substantial salary increase, explain this to the employee in the meeting.
  2. Check the employee's track record: This goes without saying, but before an employee should be given a pay raise, they must have first shown that they deserve it. It would be unwise to give a salary increase to an undeserving or incompetent employee.

    Checking the employee's track record is also important because it helps answer whether the employee deserves a salary increase or a promotion. If an employee has been more than exceptional in their KPIs, it may be better to give the employee a promotion rather than a salary increase.
  3. Check company's policy: It is important to check the company's policy to ensure the salary increase falls within the company's rules. 

Who Should Send the Email Informing the Employee?

When deciding who should send the email informing the employee of the salary increase, there are generally two options: 

  1. The Manager
  2. The HR

The obvious choice should be the manager or the employee's most superior supervisor. Why's that? This is because it gives the email that personal touch as they work closely with the employee. 

When HR sends an email informing an employee of a salary increase, it is generally perceived as impersonal. 

Regardless of the option you end up going with, it is most important that a one-on-one meeting be held with the employee before receiving the email informing them of the salary increase. 

How to Write an Email Informing Your Employee of a Raise

If a salary increase email isn't written correctly, there's a chance the email can be misunderstood and worse, misquoted. 

In this section of the article, we will walk you through how to write a salary increase email and tell you everything you need to know about writing a salary increase email. 

  1. Treat it as a professional email. Like all correspondence in a professional setting, an email informing an employee of a salary increase must also convey professionalism. This means the address, opening and closing salutation, etc., must be done correctly. 

    It doesn't matter how close you are to the recipient, all email etiquette must be observed.
  2. Reiterate the conversation that was had. As said earlier in this article, a discussion must first be had before an email is sent to increase an employee's salary. The details of this discussion must also be reiterated in this email for connectedness. 

This is the reason the employee is being promoted, what's expected of them going forward, etc.

  1. State the exact figures of the increase. If the employee is getting a substantial bump in their salary, you should include the percentage increase and the total of the new wage. If the salary increase isn't significant, you may want to leave out the percentage increase and stick to just the new figures. 
  1. State when the new salary is going to be implemented. After stating the exact figures of the salary increase, the next stage is to state when this new salary increase will reflect on the employee's paycheck.
  2. Express your gratitude. Before signing off the email, the next stage is to ensure that you reiterate your appreciation for the employee and translate how excited you are for the future. 

Email Informing Your Employee of a Raise Template One

In this section of this article, we will provide some templates to serve as pointers when you need to write emails informing your employee of an increase in salary.

Email Template Informing Your Employee of Raise

Subject: Salary Increase Email

Dear (Name of the recipient),

We are delighted to inform you that (name of company) has decided to increase your salary by (state the percentage increase), this means your monthly remuneration will increase from (previous amount) to (new amount).

This raise is to applaud and commend you for the exceptional work you've done in (name of company). We appreciate you for all you've done, and we do not downplay your hard work. 

We hope this increase gives you renewed motivation to continue your fantastic work. 
Please drop by the HR's office to sign your new contract, or if you'd prefer, it can be emailed to you. 

Please do not hesitate to reach out to us if you have any questions. 

Thank you. 
Name of sender

Email Template Informing Your Employee: From Manager to Employee

Subject: Salary Increase Email

Hi (Employee Name),

I'm sending this email to confirm the (percentage increase) salary increase as we discussed in the meeting. This brings your monthly salary from (previous salary) to (new compensation). This increase goes into effect from (the month the salary increase goes into effect). This means this increase will be reflected in your (end of the month) salary. 

Your new employee's contract is attached to this email. Please take a look at it, sign it and send it to HR. 

We are appreciative of your hard work. As your manager, I'm happy with how far you've grown since working in your role. (company's name) applauds your commitment and hard work.

Keep up the excellent work. 

(your name and position)

Email Template Informing Your Employee: From HR to Employee

Subject: Salary Increase Email
Hi (Employee name),

As discussed earlier today, your new salary increase goes into effect next month. This takes your monthly earnings from (previous payments) to (new earnings). 
Please drop by my office to pick up your new employment contract and have it signed and delivered. 

Thank you for all your hard work, (name of company) appreciates all that you do. 

Thank you.
(name and position)

Write an Email Informing Your Employee of a Raise Sample 

Subject: Salary Increase Email

Dear Jim,

We are delighted to inform you that Woculus has decided to increase your renumeration by 20%, this means your monthly remuneration will increase from $5000 to $6000.

This salary increase is to applaud and commend you for the exceptional work you've done in Woculus. We appreciate you for all you've done, and we do not downplay your hard work. 

We hope this increase gives you renewed motivation to continue your amazing work. 
Please drop by the HR's office to sign your new contract, or if you'd prefer, it can be emailed to you. 

Please do not hesitate to reach out to us if you have any questions. 

Thank you. 
John Samuel

Email Sample Informing Your Employee of a Raise: From Manager to Employee

Subject: Salary Increase Email

Hi Jim,

I'm sending this email to confirm the 10% pay raise as discussed in the meeting. This brings your monthly salary from $100 to $110. This increase goes into effect from 1st of September. This means this increase will be reflected in your September salary. 

Your new employee's contract is attached to this email. Please take a look at it, sign it and send it to the HR. 

We are appreciative of your hard work. As your manager, I'm very pleased with how far you've grown since working in your role. Woculus applauds your commitment and hard work.

Keep up the good work. 

Blessed James
Head of Content and Partnership

Email Sample Informing Your Employee of Raise: From HR to Employee

Subject: Salary Increase Email

Hi James,

As discussed earlier today, your new raise goes into effect next month. This takes your monthly earnings from $10,000 to $11,000. 

Please drop by my office to pick up your new employment contract and have it signed and delivered. Please make sure to deliver it before the end of the week. 

Thank you for all your hard work, Woculus appreciates all you do. 

Thank you.
Jane, Head of Human Resources


Everything you need to know about writing an email informing your employee of a raise has been covered in this article and some samples to guide you when you need to write these kinds of emails to your employees.

5 Vital Tips for a Highly Successful Remote Job Career

There are 5 vital tips for a highly successful remote job career that can significantly change your outlook in that space. Before we get into this topic proper, let us explore some key benefits that working in a remote setting offers.

Depending on what your goals are, getting a remote job and building a career in one avail you the opportunity to learn new skills. Remote jobs could also give one good flexibility with time. Other benefits include helping you to be physically present for your loved ones, building a personal brand and earning money in the process.

To enjoy a successful remote job career, one should consider salient factors and circumstances. For instance, if you are bound to change location occasionally due to personal reasons, or you wish to be a stay-at-home mum to raise your children. Both situations put anyone wishing to build a career to consider having a very flexible work schedule. Therefore, working remotely becomes the best (if not the only) option available.

This article is focused on advancing your career after you have successfully secured your remote work. That said, here are 5 vital tips for a successful remote job career.

Tip #1 For A Successful Remote Job Career: Get Organized

The first critical step to take to have a successful remote job career is to get yourself organized and ready to go! This will help you to build on a good foundation and enhance your productivity for optimum performance. Have all the necessary apps, devices and equipment you will need in one place – set up a workstation. If the only hardware that you will be needing is a laptop, then get your work apps, files and folders organized. Notwithstanding, ensure there is a space or place that is conducive for you to concentrate and be effective.

Also, ensure that you have a functioning data device (mobile or Wi-Fi) and a reliable internet service provider. You also have the duty of ensuring that your employer knows any challenge you have staying connected to the team, including hardware or software issues that may hamper your performance. For instance, do you have access to your team’s interactive platforms like Slack or Trello? Can you access shared folders in your team’s cloud storage like Dropbox or Google Drive? Are your devices optimized to perform the required tasks?

Read More: You may be interested in our article on Best Remote Jobs for 2022.

Tip #2 For A Successful Remote Job Career: Develop Communication Skills

Effective communication is an indispensable aspect of remote work. To a very large extent, being able to master effective communication would determine if you will have a successful remote job career or not. There are communications peculiarities in remote work settings that should be well-understood in order to enjoy productivity and good performance. This is why we would be paying a lot of attention to communication skills.

In most cases, companies that work remotely use asynchronous channels of communication (for example, emails). As a result of differences in time zones, environmental and cultural diversities, employees may receive and interpret asynchronous communications differently. If you are employed by a company that is heavily dependent on this mode of communication, you will need to build very strong communication skills to make up for the communication deficiencies. Other major challenges with asynchronous communication channels include; a feeling of isolation due to minimal connections with colleagues, misinterpreting tasks, poor or delayed feedback etc.

Ideally, when handling sensitive projects and complex matters, ideas and information should be passed across in real-time (synchronous communication) within a team. Therefore, face-to-face collaborations are usually better suited for these types of tasks or projects because communication would likely be more effective this way. So, how can we achieve this in a remote job setting?

For a successful remote job career, one needs to learn how to navigate through the complex challenges that would arise due to the absence of in-person interactions. Although there are tools used to achieve synchronous communications (for example, Microsoft Teams or Zoom) in a remote work setting, these platforms are still not as effective as in-person communication. One of the major reasons for this is the near absence of a non-verbal mode of communication. You may want to check out this article and learn how to maximize some of these tools.

Some of the requisite skills for effective communication for a successful remote job career have been outlined below. These skills can help you navigate through the communication challenges inherent in remote collaborations.


Successful Remote Job Career

People want to know you understand what and how they feel. Empathy is important whether in a physical workplace or remote environment, where there is a tendency to feel disconnected. Empathy is the route to go if you desire to connect with colleagues effectively and do well within a team – strong determinants for a successful remote job career.

Due to enormous work stress and pressures, people tend to express themselves impolitely or be defensive. If you do not learn to recognize this, your responses may cause harm to your relationships with colleagues. However, by showing empathy, you would foster trust, build confidence in others, and reduce conflict. Your ability to show empathy will help you build solid relationships at the workplace and hence a successful remote job career.

Effective Listening

The natural human inclination is to focus on expressing oneself instead of seeking to understand the other party through effective listening. This tendency is greater during virtual communication when passing across your points seems like the highest priority. Taking time to listen and understand what is being communicated from the other end helps with processing information, problem-solving and quality decision making.

Verbal and Non-Verbal Communication

This is another important aspect of communication that is very relevant for one to have a successful remote job career. Your ability to communicate with the right words, tone, and correct manners goes a long way in building interpersonal relationships and having a high performing team. It is not always about the words used, the tone and manner are a huge part of what you are communicating. Working remotely means you have to rely heavily on digital communication. The challenge in using this channel is that tones can be inferred.

There is a higher chance of being misinterpreted in a virtual conversion than in a physical interaction. Technology tends to distort our expressions, gestures, tones and even manners. It is possible that subtle unintended cues let out during a virtual interaction can be used in interpreting our mood and become the means by which our engagement is defined.

Research shows that over 90% of our communication is based on non-verbal cues. People understand, and interpret the message we seek to convey based on our facial expressions, tones, gesture, pauses, and many other cues we give away. How effective your communication skills are will determine the quality of the network of people around you. Are you giving out the right non-verbal cues?

Tip #3 For A Successful Remote Job Career: Build a Thriving Network

Get surrounded by the right people. Besides helping you have a successful remote job career; networking would also help you on a personal level.  You cannot achieve much of your goals without the right network of people around you. You will need to leverage the wealth of resources available with other people.

To build a strong network consider the following:

  • Social media provides a great avenue to connect with people in your field. Stay updated with relevant information pertaining to your field and interact with people within your professional community.
  • Offer your support when you meet the right people. Be available to help others achieve their goals. The focus is not to use people but to connect with them. Be ready to give in order to build a network of the right people. Others can benefit from information, ideas, skills and other inputs at your disposal. The key is to offer help first.
  • Be ready to connect people together.  Introducing others to someone they need to meet in order to achieve their goals will help strengthen your network also. To build a successful remote job career, you will need to build a network of the right people.

Tip #4 For A Successful Remote Job Career: Keep Raising Your Standards

You are influenced to make choices based on your standards. These choices affect your chances of having a successful remote job career. Keep raising your standards. Raising the bar higher will make you stand out. Hence, the need to always evaluate the standard and goals you have set for yourself. Be keen on being excellent and exceeding your company’s set targets, and do not settle for anything less.

There is a temptation to be mediocre when direct supervision is minimal, as seen in a remote work setup. This is the more reason to ensure that you maintain a high standard for yourself to mitigate this tendency. Refuse to be complacent or give excuses. Set that bar high!

Tip #5 For A Successful Remote Job Career: Develop Yourself

Read books on self-development, interpersonal relationships, communications, team building (and bonding) and any book that will help you have a successful remote job career. Stay informed about last updates, news and other relevant information in your field. This gives you an edge and expands your mind. It also keeps you open to new ideas, possibilities and opportunities.


In conclusion, you need to put a lot of deliberate effort to enjoy a highly successful remote job career if you are convinced that you want to go on this career path. Initially, you may feel that it is tedious and unproductive, however, if you keep at it, you would find that your commitment will yield results.