Email marketing is a form of online advertising that many businesses use to better the reach of their target audience. Email marketing is about building relationships with existing, known prospects and customers – individuals who have actively provided contact details in return for valuable offers or content. Also, email marketing is used as a great communication channel to reach prospective customers. Email marketing is a powerful way to reach consumers as well as other companies.
Benefits of Email Marketing Services
Reduced Time and Efforts
Email marketing services reduce time and effort spent in designing, printing, cutting, and distribution of the prints to its minimum.
Marketing email can be completed in just a few hours. You can literally send “day-of” messages to help reduce stock or promote a limited time special as needed. You can even send unique real-time messages to customers that arrive on their birthdays or anniversaries.
Print mail campaigns, telesales campaigns, televisions, and radio advertising campaigns must be done in a mostly “one –size-fits-all” format. It’s difficult for you to speak directly to your customers in a personalized way.
However, email marketing presents many dynamic opportunities. Not only can you send the personalized email with your user’s name but email solutions offer the ability to feed in personalized information such as sales and purchase history. Also, because creating separate email sends is significantly less challenging than creating separate postal mail, print mail or advertising campaigns, you can segment your customer list into smaller lists and send very personalized messages.
Segment User and Customer Database Information
You can segment your database of customers or users with email, you can send extremely targeted marketing campaigns that will result in increased sales conversions simply because they are so specific. For example, if you sell a rare brand of perfumes, you can find everybody in your database who ever bought that brand and send them an email when that particular brand is available. You’re then using your customer database to put the most relevant message in front of the customers who are most likely to respond to it, and that’s what good marketing is all about.
More Frequent Communication
It takes less time to create and send emails than creating other marketing and advertising channels; with email marketing, you can communicate with your customers more frequently. Instead of being able to send them a flyer or catalog once a month or once a quarter, you can easily send them offers once a week. You could, of course, send them an email even more frequently than that if their email activity supports making that decision.
One of the benefits of email marketing is its lower cost of operation compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel.
Email marketing is environmentally friendly. Waste is not generated with email marketing; therefore, there are no methods of waste disposal that is harmful to the environment.
Email Marketing is Global
Information shared to customers cuts across the globe, the same information can be sent to different people in the different continent. It is not limited to specific location. Also, email marketing subscribers can forward brilliant deals and offers to their friends at the click of a button. There aren’t many other types of marketing that can be shared as easily as this. In little or no time, subscribers would become brand evangelists; focused on introducing your business to a new market.
Things to Do When Using Email Marketing Services
Send Marketing Emails with Permission
Send emails only to consumers or businesses who have signed up to receive them. Unsolicited email is spam, and recipients will quickly mark it as such.
Provide an Opt-out Option to your Email
Users should have a choice to unsubscribe from your email list. Unsubscribe process must be an easy and single step. Once a recipient leaves, businesses should confirm the choice by means of one last email. They should then desist from further communication unless the recipient contacts them again.
Send Clear and Useful Emails
The message in your email should be clear & useful to the customers or prospects. Write your main points in the opening sentences.
Control Your Email Frequency and Time of Delivery
Emails should be delivered in a specific time frame. For example, 2.pm every Mondays. Don’t send multiple emails in a day, it will irritate the subscribers. Email frequency is very important.
Top 7 Email Marketing Services
Constant Contact is dedicated to helping small businesses and organizations forge strong customer relationships with email marketing. They have an easy and affordable solution that helps you reach your customers and members even if you don’t have technical skills. They also provide templates in a simplified way, thereby alleviating the frustration that comes with bulk emailing.
Mail chimp is a solid email platform that has features for all ranges of user and customer types. Their Free functionality is perfect if you are running a small or new business.
Mail Chimp is quite unique in that it features a forever “free” option as long as you send less than 12,000 emails a month and if you have 2000 subscribers or less. Mail chimp is affordable and user-friendly, and it has 24-hour online support plus online training for users.
Autopilot helps you automate marketing emails for every stage of the customer journey using a visual drag and drop canvas. You can create text-based emails, upload custom HTML, or choose a pre-designed template. You can easily nurture leads based on behavior.
You can personalize messages using dynamic text, run A/B test messaging and add multi-channel touchpoints such as in-app messages and SMS. You can also track email performance with detailed reporting and optimize your emails based on real-time results.
AWeber is a simplified email marketing automation tool used by over 100,000 businesses. AWeber also helps convert your blog posts into email newsletters and easily segment subscribers. You can speed up newsletter creation with a variety of HTML templates.
AWeber provides users with immediate autoresponders. It has a variety of help services such as live chat, phone support, email support, line webinars and a vast library of how-to and tutorials.
Intercom is a customer communication platform with a suite of integrated products for every team including sales, marketing, product, and support. Intercom’s products enable targeted communication with customers on your website, inside your web and mobile apps, and by email.
Benchmark provides an award-winning software with cutting-edge features for both small businesses and corporations alike. It is easy to import contacts, setup emails and send them.
Their customer service is better than many other email marketing service providers. Unlike some other email marketing services, benchmark email marketing service does give their users call to make sure they aren’t having any problems (this is awesome).
GetResponse email marketing and online campaign management platform helps entrepreneurs build targeted subscriber lists and send high-impact newsletters, video emails, and follow-up campaigns.
It offers marketing automation, responsive email design, hundreds of ready-to-use email templates, landing page creator, and useful statistical analysis tools.
Eventually, the email marketing service provider you choose should mainly depend on your requirements and preferences. Most people that are new to email marketing are comfortable starting with service providers that provide “free” entry plan. This gives them enough time to understand the concept of email marketing as well as the email marketing tool they use.