Effective Strategies for Contacting Prospects via Social Media

    Everyone is on social media, and serious business now takes place on various social media channels. So, it has become so important to understand how to contact business prospects via LinkedIn, Facebook, Twitter, Instagram, Whatsapp, online forums or other new media communication tools.

    Contacting Prospects on LinkedIn and Facebook

    Social media in itself is an effective means of creating contacts with people from different walks of life. There is a need to maximize the massive opportunities that social media provide. The following strategies are effective ways of contacting prospects on Facebook and LinkedIn.

    • Set A Target

    The first question to ask is ‘who are my prospects?’

    You must set a target for yourself on the prospects you want to contact on LinkedIn, Twitter, Instagram, and/or Facebook. In your attempt to contact prospects, don’t be casual about it as a usual process. Make a plan on the kind of prospects you want to contact.

    Such a target will help you to build an effective method for searching and reaching out to your prospects. You won’t just be on a normal search roll but on a planned search roll. When you click your target prospects, you will set out to contact them through in-mails and emails.

    On your search for prospects on social media, look out for their location if your business is dependent on location.

    Besides this, also search for prospects whose fields and passion are closely related to yours so that you can rub minds together and share networking opportunities. People in this category can be a source of referral for you.

    • Be Unique

    No matter the form you are using for contacting your prospects on social media, ensure you are unique in your presentation.

    For example, most contacts on LinkedIn are professionals in diverse fields. Contacting them through in-mails require sending messages that are unique and appealing. Don’t invite on LinkedIn without making adequate use of your opportunities to ensure you approach them as unique entities with enough stuff to offer.

    Avoid sending the usual messages such as: ‘’I’d like to join your LinkedIn network’. Send a unique, clear and appealing in-mail. Check the prospects’ profile in order to determine the best way to approach them.

    I receive many messages on Facebook. Out of a hundred percent, I ignore ninety-five percent. Why? Most of the senders are out on Facebook to waste time. The five percent is the set of people using Facebook to contact prospects for sale, business advancement and as a means of gaining grounds in their career.

    Here’s an example of a magazine editor who contacted a prospect to promote their product in their magazine:

    Hi Risley,

     I am Donald Trump from Triple Pod Media, the producer of Triple Star Magazine.

    I recognize that you are a very good fashion designer.  I am contacting you to know if you would be interested in promoting your designs in our fashion updates in Triple Star Magazine. This will ultimately promote your business and increase your sales.

    Call me on +234 (0) 809 90908887 or send an email to, let’s discuss more of the benefits of promoting your designs in our magazine.

    This is a unique way to favorably contact your prospects on Facebook. Facebook is an asset for you to contact prospects via email but you must exhibit a sense of uniqueness and decency in order not to send a wrong signal to them.

    • Create An Inviting Profile

    Your profile on social media speaks a lot about you to your prospects. Assume you are the one telling the prospect about yourself when creating a profile. Create a profile that will speak about you the way you will talk about yourself, to gain approval before a board.

    A well-written profile will attract acceptance rather than rejection. Ensure you contact your prospects with a profile that will make you match their skills and uniqueness.

    • Sponsored Insertion >>

      Never Send “Bad Grammar” in Your Business Emails Again

      Avoid Bad Spellings & Punctuation Issues
      Avoid Bad Spellings & Punctuation Issues

      Have you ever sent an email right before realizing there was a spelling mistake or punctuation error in it? If you are a non-native English writer, Grammarly is your next best friend. Here’s why:

      Grammarly help you write profesionally and confidently on Gmail, LinkedIn, Twitter, Facebook, WordPress, Tumblr and millions of other websites. It shows you puntuation errors, poor spelling structures and spelling mistakes; then, it lets you make necessary correction with just one click. It was built by the world’s leading linguists to make writting good English very easy for you.

      Did you catch the grammatical errors in this short insertion? If you discovered less than 7 of them in your first read, click here to see how Grammarly can easily turn you to a “profesional writer” and enhance your business emails.

      >> Click here to Get “Grammarly” Now. It’s free.


      Learn more about Grammarly, especially how to use it to improve your emails.

      Use A Propelling Picture

    A picture speaks louder than words. Ensure you have a profile picture that accentuates your professionalism.

    Also, remember that your prospects will see your picture first before browsing through your profile. An attractive profile picture will fascinate your prospect to accept your invitation and attend to your in-mails. More people view profiles with pictures because it is more realistic. Make your profile real by using an attractive profile picture.

    • Make It A Special Goal

    A good strategy to use in contacting prospects on social media is to make it a special goal by ensuring you keep posts for family and friends on a private list and make public those posts that are generally admirable to your prospects. Don’t be general when you have a special goal to contact prospects on social media. They will find you uninteresting if they discover posts that are absurd to their personalities.


    In conclusion, contacting prospects on social media should not be a big challenge. Only note that your input will determine your output. Getting good results largely depend on your strategy.

    A good strategy is to make “reaching to prospects via social media” a special goal.

    Dr. Ayoade Oyedotun
    Dr. Ayoade Oyedotun
    Dr. Ayoade Oyedotun is the co-founder of Afrimash - An Online Shopping Site for Agricultural Items. His daily work encompasses customer service, sales and marketing, human capital management, and business operations management. He is passionate about working smarter using the Internet technology.

    Must Read

    How to Answer Emails Professionally (With Examples)

    PEM 101 (Part 5): Examples of Responding to Emails Professionally Emails are the major means for professional business communication....

    How to Communicate That an Email has an Attachment(s)

    What we write and how we go about communicating it is determined by who we are relating with. This is why when...

    How To Write An Email Requesting For The Approval Of The Boss

    Irrespective of the post you hold in your company, you answer to someone; well, that's with the exemption that you own the company. If...

    7 Examples of Professional Out of Office Emails – Permanent and Temporary Autoresponses

    Being a responsible netizen or professional in the Internet age also means leaving useful clues and messages...

    Reply Email Samples for Different Situations (Several Examples)

    Looking for a response to a particular situation, see other professional email responses here. How do hope...

    Related Posts


    Please enter your comment!
    Please enter your name here

    Want superior results, better communication?