New App Launch Announcement: Press Release and Email Sample

App Launch Announcement

Launching a new app is a pivotal moment, and how you introduce it can make all the difference. Crafting an effective app launch announcement through a compelling press release and a well-crafted launch email is key. This article will explore the art of making your new app’s debut an unforgettable event.

The press release is your initial step in introducing your app to the world. It should encapsulate your app’s essence, features, and impact. Through this comprehensive guide, we will provide insights and a sample press release to guide you in effectively communicating your app’s unique selling points and generating anticipation.

With the press release out, the next step is engaging your audience through a launch email. This segment will detail the importance of this direct communication and offer sample content to help you create an email that builds excitement and drives users to explore your new app.

Significance Of An App Launch Announcement

If you want to get your clients excited about trying your new product, you must demonstrate how your new offering will assist them in solving their difficulties. Remember that people are notoriously skeptical and will not give you a chance until you give them something valuable.

An app launch announcement is used to raise anticipation for an app, enhance brand recognition, and win back passive customers. Perhaps some have been looking forward to your new idea for a long time.

How To Write An App Launch Announcement Email

Writing an app launch announcement press release is crucial for generating interest and media coverage around your new app. Follow these steps to create an effective press release:

1. Start with a Strong Headline:

Begin your press release with a captivating and concise headline that grabs attention. It should clearly state that it’s an app launch announcement and highlight a unique aspect of your app.

2. Write a Compelling Lead Paragraph:

In the first paragraph, provide a brief overview of your app, its purpose, and why it’s significant. Include the date and location of the launch.

3. Provide Detailed Information About Your App:

The body of your press release should delve into the app’s features, benefits, and target audience. Mention what makes your app stand out and how it addresses specific needs or problems.

4. Include Quotes:

Incorporate quotes from key figures in your company, such as the CEO or lead developer. These quotes can express enthusiasm and emphasize the app’s importance.

5. Highlight Key Facts and Figures and Add Supporting Details:

Use bullet points or a numbered list to present key statistics or unique selling points. This makes the information easily scannable for journalists.

Also, include relevant details like the app’s availability (iOS, Android, web), pricing (if applicable), compatibility, and any awards or recognitions it has received.

7. End with a Strong Conclusion:

Summarize the significance of the app launch and reiterate the date and location. Encourage readers to learn more or attend the launch event, if applicable.

8. Boilerplate:

Include a brief company description at the end of the press release. This should cover your company’s history, mission, and any other relevant information.

If there’s a launch event for your app, it’s important to leave information about that in your release as well.

How To Write An App Launch Announcement Email

When it comes to app launch announcement email sequences, time is just as crucial as the content.  When writing an app launch announcement email, you want to create anticipation before the launch and follow up afterwards. The following should be the structure of your app launch announcement email.

A Teaser Email

This serves as a warning that something fresh is on the way. However, you should avoid giving too much information away about it. You want to create a sense of anticipation. The anticipation of an event may be much more enjoyable than the experience itself, so make use of this to your advantage to pique people’s curiosity. Try to send out your teaser email at least two weeks before your app launch.

App Announcement Email

Tell your audience about the product they’ve been looking forward to by sending them an app launch announcement email. Fill them in on the critical information (what it is, how it benefits them, launch date, etc.). To demonstrate the app’s features and generate interest, photos and videos should be used when appropriate. Include social sharing buttons on your website. Allow your consumers to spread the word about your excellent bargain. In addition, you may employ incentives to motivate them to do so.

App Announcement Launch Email

In your app announcement launch email, inform your target audience that the app is now available. While you have their undivided attention, go through the features and advantages one more time. Make use of visuals to get people’s attention. Photos assist the recipient in seeing and comprehending the new product. Include call-to-actions (CTAs) at the beginning and conclusion of your email. Make it easy to click on the button without navigating up or down the page.

In A Follow-up Email

Remind your audience about your new app and what makes it unique after the first flurry of enthusiasm and sales have dropped. Send your follow-up email one week following the app launch. To ensure that only subscribers who have not completed a purchase see your email, ensure your list is segregated.

You can communicate with your subscribers when creating an app launch announcement email. Those who read your initial teaser email can accompany you on your journey from announcement to launch.

Those who view one email in the series should be fascinated and eager to learn more or be prepared to make a well-informed choice. Every email in the series, regardless of the order in which they are sent, should be focused on achieving these goals.

Assume this is your only chance to attract someone’s attention and work accordingly. This necessitates the creation of a compelling app launch announcement email subject line.

Read More: How to Improve Your Email Productivity

Mobile App Launch Announcement Example

We're thrilled to introduce our latest innovation, the [App Name]! After months of dedication and hard work, our team is proud to present a cutting-edge mobile app that's set to transform the way you [mention the primary benefit or purpose of the app].

What makes [App Name] truly exceptional is its [unique feature/technology], which sets it apart from the competition. This user-friendly app is designed to [briefly describe how it enhances the user experience]. 

With [App Name], you can [mention a key function or benefit], and it will be available for both iOS and Android devices, ensuring that it reaches a wide audience. We're committed to providing you with a seamless, reliable, and enjoyable experience.

To celebrate this exciting launch, we're offering an exclusive [mention any launch promotions or discounts]. Be among the first to experience the future of [mention the app's category] and take advantage of this limited-time offer.

You can download [App Name] from the App Store or Google Play, and it will be available starting [Launch Date]. Join us on this incredible journey, and discover a whole new world of possibilities with [App Name]. Stay tuned for more updates and surprises as we embark on this exciting adventure together!

New App Launch Announcement Template

We're excited to announce the launch of [App Name], the new app that will revolutionize the way you [do something].

[App Name] is a [brief description of the app and its features]. It's the perfect app for [target audience] who want to [solve a problem or achieve a goal].

Here are just a few of the things you can do with [App Name]:

[List of features and benefits]
We're confident that [App Name] will become your go-to app for [solving a problem or achieving a goal]. It's easy to use, packed with features, and available on all major platforms.

[App Name] is available for download now on the App Store and Google Play.

Call to action:

Download [App Name] today and start [solving a problem or achieving a goal]!

App Launch Announcement on Social Media

🚀 Exciting News! Introducing [App Name] 📱

We're thrilled to unveil our latest innovation - [App Name]! 🌟

🔥 What's [App Name] all about?
[Describe the main purpose or benefit in a brief, engaging way]

✨ Key Features:

[Highlight the most compelling features of your app]
[Another standout feature]
[And one more]
📆 Mark your calendar! [App Name] is set to launch on [Launch Date]. Get ready for a whole new level of [mention the category/niche your app belongs to]!

🎁 Exclusive Launch Offer:
[Announce any special promotions or discounts]

📲 How to get [App Name]:

App Store: [Include the App Store link]
Google Play: [Include the Google Play link]
Stay tuned for more updates and surprises as we embark on this exciting journey together! Don't miss out on the future – be part of the revolution with [App Name]! 🚀 #AppLaunch #Innovation #Tech

App Launch Press Release


[Your Company Name] Unveils Groundbreaking [App Name] - Transforming [Industry/Niche]

[City, State] - [Date] - [Your Company Name] is thrilled to announce the official launch of [App Name], a cutting-edge mobile application poised to revolutionize the [industry/niche] landscape. This innovative app redefines user experiences and promises to empower individuals with [mention key benefits/features].

Key Features of [App Name]:

[Highlight a key feature or functionality]
[Emphasize another notable feature]
[List a third compelling feature]
[App Name] enables users to [mention primary user benefits]. Whether you're [describe potential use cases], [App Name] offers a seamless and intuitive solution that caters to your specific needs.

[Your Company Name] is committed to delivering excellence, and [App Name] exemplifies our dedication to innovation, quality, and customer satisfaction.

To celebrate the launch of [App Name], we are offering a limited-time promotion, [mention any launch promotions or discounts]. This is your opportunity to be among the first to experience the future of [industry/niche].

[App Name] is available for download on both iOS and Android devices. Simply visit the App Store or Google Play Store and search for [App Name] to get started.

For more information and to stay updated on the latest developments, please visit [Your Company Website] or follow us on social media: [Include social media handles].

For media inquiries or to request additional information, please contact:

[Your Media Contact Name]
[Email Address]
[Phone Number]

[Your Company Name] looks forward to leading the way in [industry/niche] innovation with [App Name]. Join us on this remarkable journey, and embrace the future today!

About [Your Company Name]:
[Include a brief company overview, mission statement, and any relevant information about your company.]

Press Contact:
[Your Media Contact Name]
[Email Address]
[Phone Number]

[Your Company Address]
[City, State, ZIP Code]
[Your Company Website]
[Your Social Media Handles]

New App Launch Email Template

Subject: Exciting News: [Name of app] App Launch Announcement

Greetings, [name],

After several years of remarkable progress, we are thrilled to share our latest milestone with you. We're excited to introduce our brand-new app, set to launch on [insert date]. 

Join us for the grand app launch event on [insert date], where you can expect captivating surprises and exclusive offers.

To ensure you don't miss out on our opening day discount, click the button below, and we'll send you the discount code via email.

Let's explore new horizons together.

Warm regards,
[Insert the name of your company or brand]

Mobile App Launch Announcement Email

Dear Ms. Katrina,

We are delighted to announce that the highly-anticipated Z app has now officially launched!

What sets the Z app apart from the competition is its unique ability to seamlessly sync and link your account across all your devices. Imagine having all your important information at your fingertips, no matter which device you're using.

You can easily download the Z app directly from our website, or you can conveniently find it on as well.

To make this launch even more exciting, we're offering an exclusive 10% discount to the first 100 individuals who place an order with us.

Why wait any longer? Get your Z app today and experience the future of seamless device integration.

Best regards,

Head of Product
Z Industries

App Launch Announcement Sample 2

Subject: Introducing the Z App: A New Era in Efficiency

Hello there, Mr. Jimmy Bon,

We are thrilled to introduce our latest innovation - the Z app.

With its groundbreaking audio feature, Z allows you to effortlessly convert your speech into text, saving you time and effort.

After months of dedicated work, we believe that Z will elevate your experience with TechBane to new heights.

Curious to learn more about the Z app? Visit for a comprehensive overview of this fantastic product.

Ready to try it out? You can download the Z app directly from the App Store and Google Play Store.

We value your feedback, so please give it a go and leave us a review.

Warm regards,

Head of Product
Z Industries

App Launch Announcement Email Sample 3

Subject: Preorder Now: ReadABook App Launches!

Hello there, Jamie McGregor,

The wait is finally over! We are thrilled to announce the launch of our ReadABook app. This app brings together all your beloved classics, carefully reviewed by our editor, into one convenient platform.

Here's the exciting part: You can now preorder these books directly through the app before they are officially released on our website,, and Amazon. But act quickly, as only 3000 copies are available worldwide.

With our app, you can also enjoy reading your favorite books offline, worry-free.

Don't miss out on the chance to be among the first 3000 readers worldwide to access our most sought-after books. Preorder now!

Warm regards,

Head of Product
Z Industries


It is the goal of an app launch announcement to inform customers about a new app feature or release as well as an upcoming event that is relevant to the product.

As noted, it is a fantastic approach for (personal) brands to introduce their new apps or service to their already existing subscriber database, hence driving traffic to their new shop and generating more revenue.

Check out more App Launch Announcement Email templates and samples here

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