An open house invitation email serves as a crucial tool for capturing the attention of your target audience and enticing them to attend your event. It provides an opportunity to convey essential details about the occasion, create a sense of exclusivity, and inspire curiosity among your recipients.
The primary purpose of an open house invitation email is to request the recipient’s presence, and the second objective is to confirm that the prospective attendee will be present. Depending on the event needing an open house, the email can be formal or informal. To create a seamless event, sending out all invitation emails in advance is important. This would give the recipient enough time to respond or plan for the event.
According to the National Association of Realtors, only three percent of homebuyers visit open houses, this is all the more reason why your open house invitation email should be targeted.
This article will explore the art of composing an effective open-house invitation email. Whether you’re a real estate agent looking to attract potential buyers, a business owner eager to showcase your new offerings, or an event organizer aiming to gather a diverse audience, we’ve got you covered.
How to Write an Open House Invitation Email
We’ll provide valuable tips, best practices, and real-life examples to help you craft compelling invitation emails that leave a lasting impact on your recipients.
Greeting and Personalization of The Subject Line
Crafting cold emails can be a bit of a challenge. When creating an open house invitation email, you should strike a personal tone with the prospect. Keep the subject line straight to the point, enough to grab the recipient’s attention.
An engaging and descriptive subject line would increase the open rates of your email. Avoid generic phrases and be specific about what the event entails. Begin with a friendly greeting and personalize the email with the recipient’s name.
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Event Details
Go on to explain what the message is about, including why they should care enough to attend. You need to find the right words to grab their attention and get the prospect interested. Include the vital details surrounding the open house, like the property’s date, time, duration, and location. Do not assume the prospect knows your directions; include a map if necessary.
Highlights of the Property
Highlight the focal points of the premise. Briefly describe the key features of the property with its selling points. To further whet the enthusiasm of the prospective attendee, try to include high-quality photos, if available, or add a link to a virtual tour of the property. Mention any recent renovations that have taken place in the property or any other updates you feel the recipient should be aware of.
Schedule and Agenda
Open house invitations typically include a range of hours when the guests can stop by and what they would do at the event. Provide a schedule of the open house activities or give a summarized version of the schedule. Mention any special presentations, demonstrations, or tours and highlight any guest speakers or experts attending.
RSVP and Contact Information
You’ll need them to confirm attendance because you’re inviting them to the open house event. Clearly state the RSVP deadline and explain how the recipient would confirm attendance. After you have additional information about the event attendance, give multiple contact options (email, phone, etc.) for feedback and encourage recipients to reach out with any questions.
Closing
Let the receiver know how excited you are to have them there. Indicate your enthusiasm and anticipation for the event and thank the recipient for their time and consideration. To end the email, sign off with a professional closing (e.g., “Sincerely,” “Best regards,” etc.).
Formatting and Design
The approach to designing an open house invitation must be simple and direct. They are less formal than other events. It’s important to make your words visually appealing, be playful in design, and stay moderate with the informality. Proofread for any errors before sending out the invite and send them at least two weeks before the event. This will give your guests enough time to include it or modify their schedule for that day.
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Follow-Up
All emails should essentially be followed by a reminder email. Especially if the recipient still needs to get back to you with the confirmation of their attendance. Sometimes, the email can get buried in their workload, only to be discovered by a follow-up email. Make sure to send a reminder email closer to the open house date. A follow-up email can also be sent after the open house to appreciate the attendees and offer additional information or assistance about the place or whatnot.
Email Template of The Official Email Invitation
Subject Line: Hi [Recipient's name], Are you ready to see the future of modernity in interior design? Thank you for your interest in the work that our firm does for interior design. Moving forward with our dedication to providing the best possible service and continued support for our potential customers, we would like to invite you to our open house event for one of our model homes late next week. During this epic event, you will be given a better idea of the quality of work that we can produce. The event is taking place [insert details of the event]. Sign-up today to be one of the first to try out this transformative technology. As well as the opportunity to see our work, leading designers from the company will give speeches about the psychology of design. We will be having a complimentary house tour and educating themes surrounding the design niche. Click this link to confirm your attendance. Places are limited, and we’d hate for you to miss out. Give me a call at [Contact information] or email me at [Email], if you have any further questions or concerns. We look forward to hearing from you soon! [Your name] [Your job title]
Example Email Invitation to An Open House
Subject Line: Free access to our open house event Hi Cara, Are you ready to see the future of modernity in interior design? Thank you for your interest in our firm's interior design work. Moving forward with our dedication to providing the best possible service and continued support for our potential customers, we would like to invite you to our open house event for one of our model homes late next week. During this epic event, you will be given a better idea of the quality of work that we can produce. The event is taking place in Salt Lake City, UT. A map is attached to this email to give you a seamless travel experience. The event will last for 4 hours, from 12 to 3 in the afternoon. Sign-up today to be one of the first to try out this transformative technology. As well as the opportunity to see our work, leading designers from the company will give speeches about the psychology of design. Click this link to confirm your attendance. Places are limited, and we’d hate for you to miss out. Give me a call at 123-456-789 or email me at [email protected], if you have any further questions or concerns. We look forward to hearing from you soon! Lindsay Arlington Design Head, Matchmake
Sample Message to Invite Neighbors to Open House
Dear Cara, Now that we have unpacked the boxes and hung up the pictures, we would love to invite you and your family for a quick chat over wine. Please join us for an open house on Saturday, March 28 from 6 pm to 8 pm at 1, Mattey Street. We will be offering beverages, light snacks, and wine, as well as tours of our home. Please RSVP via a call at 123-456-789 by March 16 to let us know whether you can attend. Hope to see you at this special celebration. Regards, Lindsay Arlington
Conclusion
In summary, the invitation email should be brief and easy to understand. Be careful with your wording, just one or two sentences to whet their appetites. Begin the email by introducing yourself and include a sentence or two about the host. Provide the necessary information regarding the open house such as the date of the event, the time, venue, dress code, how to accept or decline the invitation, and some of the activities that would be taking place during the open house event and the responsibilities of the prospective attendee during the event. Add your contact information for further information. And end the email by expressing anticipation of the attendance of the receiver at the event.
