Social Marketing

Social media has evolved over the years from just a tool used to connect with friends and families to a platform used to market...

Combining the right social media management tools for your business can help you create brand awareness, generate traffic and increase conversion and ultimately generate...

Return On Ad Spend (ROAS) refers to a marketing metric that is used to measure the success and efficacy of a digital advertising campaign. It helps...

Facebook Marketplace was created by Mark Zukerberg in October 2016, as an online marketplace where users can buy and sell new and used products locally. According...

Instagram is experiencing massive growth with exciting features in recent years. Instagram emerged in the year 2010, and within a decade, it has attained...

Social media, if used correctly, can be an integral part of your career or job-hunting process. If used incorrectly, your career will be at...