Basic Guidelines & Tips

People generally confuse promotional emails with product recommendation emails, not realizing how different both are. A product recommendation email combines two effective marketing methods that are email marketing and retargeting for...

Being a responsible netizen or professional in the Internet age also means leaving useful clues and messages for your email correspondents whenever you will be out of...

Employee engagement is taking the central stage in today’s business landscape. According to the recent survey by Gallup, engaging your teams may help you reduce absenteeism and employee turnover, as well as maximize your profits...

It is wise and ethical to send an apology email or text message or put a call through after providing wrong information to a customer (or a potential customer). This is...

Every business email begins with an email opening salutation. In order to ensure that this is professionally done, it is imperative for you to know the appropriate way to go about it....

As you may already be aware, some companies these days prefer to conduct a phone interview rather than a face-to-face talk with an applicant. The phone interview may be part of a series of...

Responding to negative feedback from online clients is now a vital aspect of business in our highly digital world. It does not take long for negative reviews, that are not well...

Emails are still an integral part of business communication, and an effectual marketing tool if done right. That said, most emails fall by the wayside as they do not follow these simple steps...

Looking for tips on writing "thank you emails to employees", read How to Write Thank You Emails to Employees. Do you want to appreciate your teammates via email? Read How to Appreciate...

A reprimand issued in any form does not speak well in the records of any employee. Therefore, as an employee, reprimanding an employee via email should be avoided as much as possible. As a...

Quitting one's job is not always something desirable. However, when it comes to it, we would have to make the decision. The standard, most acceptable way of quitting a job is by sending an...

When some employees miss work for various reasons without notifying their supervisor or manager, they do not know how to make their case. Others do not know how to request for a brief leave...

Email marketers have a lot of tricks up their sleeves to keep their email subscribers opening the emails they send. Anything from changing the time of day an email is sent to switching up...

Just like a ripple effect spreading round so also is an action that could be dire to the existence or reputation of an organization. If not nipped in the bud, it could spiral, and...

Writing an email to notify your boss of an error is not as difficult as many people imagine. Anyone can make a mistake at the workplace. No matter how meticulous you may be, there...

Accepting partnership offers by email has become standard practice with the digitization of businesses.  We looked at the basic considerations for accepting partnership offers by email and how to respond to partnership offers by...

Incorrectly addressed emails can arise from simple things like mistakes in spelling, an incorrectly placed hyphen or outright misunderstanding of job roles and functions.  What do you do if you receive an email but...

Receiving a partnership request is proof that you are doing something correctly as a business and you have a quality desired by other organizations/individuals.  Responding to partnership requests emails may seem very straightforward but...

Email has become an indispensable part of doing business globally. It also contributes significantly to the overall stress inherent in day to day work life.  Studies show that most people using email for business...

Requesting for a letter of appointment via email is a quick and convenient way to secure a new contract or engagement as the appointment letter is the most effective way to validate your new...