To succeed in your eCommerce venture, a lot of things have to be in order. To maintain relevance and achieve success in eCommerce, you need to sell products, not just products, you need to sell the best and trending products. Why do you need trending or best-selling products?
If you have a store, whether brick and mortar or an eCommerce store and it's filled to the brim with products nobody wants, you won’t make a single sale. So, to answer the question, you look for trending products to list on your eCommerce store because they sell out faster than anything else, thus, generating more revenue.
Selling trending products on your eCommerce website is encouraged because you have to do little to drive sales for that particular product. Also, if you’re one of the few persons to notice the trend early, you’re in for a potential gold mine before the rest of the competition gets wind of it.
Finding top-selling products on your eCommerce website is no easy feat. It takes a lot of research, time, and dedication.
In this article, we’re going to discuss the best ways to find top-selling products for your eCommerce website.
How to Find Top Selling Products for Your ECommerce Website
There’s a reason trends happen, they happen because there’s an active demand for them. For a product to trend, many things may have happened to it or the industry around it. It may have been influenced by social media or general media. Even as far as economic, health, political, or entertainment issues that either affect or interest a lot of people.
An example of this would be the global pandemic. The pandemic caused a lot of people to shift from traditional working into remote work and the sales of furniture and equipment needed to set up a home office greatly increased. As did medical supplies and needless to say – facemasks. This is an example of the kind of events (although less severe) that lead to the trending of products in eCommerce.
To find top-selling products for your eCommerce website, you need to be able to search trends. In this part of this article, that is exactly what we’re going to do. Here are some websites to go to for research on trending products for your eCommerce store.
Search on Amazon.com
Amazon is one of the biggest selling platforms ever. As an eCommerce business person, there’s a high chance you may have used Amazon to either get products or search product ideas for your store.
One key feature for searching for top-selling eCommerce products is the amazon search bar. If you’ve niched down on the products you sell on your eCommerce website, the Amazon search bar would be an incredible tool for you.
How does this work? The same way Google search fills in the text when you’re searching a particular phrase is how amazon does too. It’s called Amazon search suggest.
An example of this is if you sell hoodies and sweatshirts and you type in “Hoodies” into the Amazon search bar, amazon suggest would recommend things along the line of hoodies, like “Hoodies for Valentines…” or “Hoodies for teen girls…”
Amazon has a lot of features to help eCommerce another feature is the real-time data like their best-seller list. Amazon's best-seller list shows you real-time data on what people are buying on Amazon.
With these tools, you can get real-time data on people’s purchasing decisions to know what to stock in your eCommerce shop as well.
Amazon movers and shakers show you products that were bestsellers over the last few days. If you’re a drop shipper or have the capacity to launch products quickly, then you should use Amazon movers and shakers. But if you’re interested in long-term trends, then this may not be the best tool for you.
These Amazon tools make it extremely easy to search categories as it categorizes items into sections such as Electronics, books, etc. This way you can find categories you sell easily.
To find products that have the potential to become top-selling products for your eCommerce website, Google Trends is a great way to research these products. To research the potential top sellers' list for your eCommerce, all you need to do is search the product and study its trend line.
If the trend line is on a steady rise, then that’s a good sign that the product has the potential to become a best seller. But for trends that are on the rise, you need to study them longer. If the product shot up suddenly on the trend charts, then the trend may be a fad. The kind of trend you’re looking for is one with a slow and steady trend upward. This means the trend is going to be around for the medium or long term and it is a potential top seller for your eCommerce store.
Shopify curates a regularly updated list of top-selling products. Shopify goes the extra mile to create this trend in form of a blog post. But the data on the article is based entirely on the statistics from sales.
The difference between Amazon suggestion, Google Trends, and Shopify’s trending product list is that while the former two are based on search intent, Shopify’s is based entirely on actual sales and how they’re increasing.
Etsy is home to millions of sellers and tens of millions of products. For more niched eCommerce businesses, Etsy is a great way to find out what’s trending even before it becomes an official trend. This means before a product goes mainstream and becomes a top seller for eCommerce websites there’s a chance it was trending on Etsy long before.
The only downside is that Etsy is only helpful for specific niches. So, if your niche correlates with the popular niches on Etsy, then it is a valuable resource to find out trending products for your eCommerce website.
Aliexpress like Amazon also offers a section for best-selling products. While that’s a great option we prefer to use Aliexpress Dropshipper Center to get a better insight on bestselling products for your eCommerce website. To access the Aliexpress drop shipper center, you need to login in with your Aliexpress login details.
When logged in, on the dashboard you can find a section that says “find products to sell” this section provides options for you to create more personal research and analytics. The data is segmented in multiple ways such as sales performance, orders, price, etc. You can also click on the “analyze” to get better information on the search trends to get better information on the kind of products to sell on your eCommerce website.
Monitor Competing Brands with Facebook Ad Library
The Facebook ad library is another way to get ideas on new and potential top-selling products for your eCommerce. How do you use the Facebook ad library to sort new products to sell on your eCommerce website?
Facebook ad library helps you do this by allowing you to pay close attention to other brands' marketing. Most brands kick off marketing for new products with Facebook ads. With this, you get an idea of the potential trending products for your eCommerce website.
The only disadvantage to this is that you’d have to know the competitor beforehand. While the Facebook ad library is a great way to see other eCommerce brands' ads, it’s not a very good way to search them out.
What to Keep in Mind before Choosing a Product to Sell on your eCommerce Store
Getting potential trending products to sell on your eCommerce is the goal of every eCommerce website owner. But before deciding on a product, there are things you have to consider, there are questions you need to answer.
Another great place to search for potential trending products to sell on your eCommerce website is your store. Yes. Take time to check the bestselling products in your store and make sure there are varieties and you never run out of them.
How common is the product?
This is an obstacle because if the product is common and be gotten anywhere, why then should a customer shop from you when they can walk down the block and get it instead? Some products trend and can be found almost everywhere, these products should be on your website as well, but it shouldn’t be a priority.
Also, are you selling a saturated product in a saturated market? If you check both boxes you would have to work harder to find products that people are excited about.
How good are the existing product images?
Unless you’re buying in bulk and reselling, you simply cannot see every product listed on your eCommerce website. With this, you need to make sure the images you’re using to promote the product would impress a potential customer enough that they’d be interested in buying.
How fast will the products get to the customer?
While you’re an eCommerce business owner, you’re also a shopper as well. This means you must be concerned about how long it’ll take for the product to get to the customer. Your customers understand that you’re not Amazon, hence, products can take a bit longer to get to them. But nobody wants to wait for months for a product.
Finding the best trending products to sell on your eCommerce website is important as an increase in your revenue may depend on it. With the strategies and ideas we’ve listed in this article, it would be a lot easier to research bestselling products for your eCommerce website.