While COVID-19 has increased the amount of time we spend online drastically, it has also caused the website traffic to plummet in several industries of the economy. But does a change like this mean that SEO has become useless? Certainly not! Not only has SEO always been important in the digital marketing world, but it […]
Why SEO Needs to be a Priority Now More than Ever Read More »
Like it or not, social media is a powerful marketing tool that ranks right up amongst other things like email and search engine marketing. However, unlike other online promotional channels, social media has much more potential to operate as a two-edged sword. Gathering positive reviews can quickly turn into downplaying negative ones. Handling critical comments and
Protecting Your Brand While Using Social Media for Branding Read More »
In any online business, the most captivating form of marketing still remains video marketing. Furthermore, the most important ingredient of a successful digital marketing campaign, in general, is having compelling content. Research has shown that YouTube is the second most popular site on the web? and is second only to Google in the most visited sites
Video Marketing: How It Can Benefit Your Small Business Read More »
A lot of small businesses are looking for ways to stay afloat due to the effect of the pandemic. And with the pandemic far from over, online marketing for small businesses continues to provide immense value to businesses that are exploring online marketing to expand their reach and revenue. Most small business owners are cost-conscious
Small Business Online Marketing: Growing Despite a Low Budget Read More »
Almost 4.66 billion people were active internet users as of October 2020, encompassing 59 percent of the global population. This shows that more people are engaging with social media every day and if you own a business and are not inclined to establish a strong online presence on social media, there is a chance your
7 Ways to Build A Strong Online Social Media Presence Read More »
Email report has become a critical method of tracking both intra- and inter-organisational communications. It is a welcome development as because of it, companies do not have to ship physical paper reports back and forth any longer. Hence, considering the multitude of daily business communications, email reports are not only more environmentally friendly (huge win
Email Report Writing: The Way to Go and the One to Avoid Read More »
In the 21st century, email has become one of the most significant ways in which individuals, students, companies, and business owners communicate professionally and personally. The use of email gained so much popularity with the aid of the internet that it is now used as a form of digital marketing. However, it is a fact
Email Reply Etiquette: 13 Important Rules for Responding to Professional Emails Read More »
If there are still people who think that social media marketing does not work, then that has to be from some naivety or ignorance level. This is a very untrue statement. If your social media marketing does not work for you as a brand, then that means that there are many things that you are
7 Common Mistakes Companies Make With Their Social Media Strategy Read More »
According to a study, more than 100,000 small businesses have shut permanently since the beginning of the coronavirus pandemic in March. And, this figure continues to rise. For instance, some of the major companies that filed for bankruptcy are 24 Hour Fitness on June 15, Advantage Rent A Car on May 26, Aeromexico on July
How to Use Email Marketing to Get Back to Business After COVID-19 Read More »
If you are still wondering if you should hire a virtual assistant, the most straightforward answer is: yes, of course, you should. Who doesn’t appreciate the extra help, especially for tedious tasks like bookkeeping and scheduling that can take up much of your work time otherwise? However, it is a shocking revelation that despite the
An Approach to Manage Virtual Assistants for Boosted Outcome Read More »
Impact of COVID-19 on the e-commerce sector According to ACI Worldwide, the company that works in the field of electronic payments, during the pandemic, the number of transactions in electronic commerce has increased. Compared to the previous year, in July 2020, the number of global transactions in e-commerce increased by 19%. During this period, the
E-commerce 2020 | Industry trends during COVID-19 Read More »
Falling prey to identity theft is not something any of us expect to happen to us. However, when it does, it can siphon-off all your hard-earned cash with the blink of an eye, thereby leaving you wondering what happened and compelling you to take several rounds of the cybersecurity officer. And not only money, but there
What You Need to Know About Identity Protection and Avoiding Identity Theft Read More »
The difference between the almost right word & the right word is really a large matter, it’s the difference between the lightning bug and the lightning says Mark Twain the famous reporter. Is he right or wrong? I think he is absolutely right because, irrespective of how carefully you proofread your emails, there will always
Proofreading Your Emails: Your Ticket to Writing Better Emails Read More »
A global crisis is one of the surest ways to get an immediate call to action in our personal or professional lives. Having gone through a pandemic of this scale and still trying to get one’s head around the issue is a monumental task. In the beginning, when the Covid-19 hit the world hard, most
3 Remote Working Models that Can Save Employees $107 billion Read More »
We live in interesting times. The 21st century has thrust upon us machine capabilities that were the stuff of fiction only yesterday. Now machines can analyze human behavior and accurately do so, thanks to artificial intelligence (AI). With global business and most other human activities digitized, there is a need for artificial intelligence to help
How Artificial Intelligence and Machine Learning are Changing B2B Marketing Read More »
Imagine walking into the office and being met by the vibrant, happy faces of people glad to come to work. That’s what every manager and business owner wants to hear. But the truth is, early in the morning, people will be vibrant and ready to work, but as time moves, you start noticing how sluggish
How Air Pollution in Your Workplace Affects Your Health and Productivity Read More »
Small businesses face many challenges when it comes to selling their goods and services. They need to ensure they gather and store the right information about their customers so that they can market their products to their targeted audience without hassles at all. When it comes to small businesses, most owners do not give importance
7 Reasons – Why A Marketing Database Is Essential For Your Small Businesses Read More »
Professional salespeople will often say that “meetings make money” as meetings create an excellent opportunity to capture the hearts and pockets of potential customers by creating a lasting impression of the quality and value of your product or service. These great opportunities for pitching your business don’t just occur. Meetings are sometimes requested weeks in
5 Quick Steps to Request a Meeting via Email to be More Productive Read More »
Service failures and miscommunication often lead to unhappy, dissatisfied, or angry customers. Every organization encounters challenging situations and customers. Organizations that survive are those that can efficiently resolve customer complaints and maintain customer relationships. It is almost impossible to avoid dealing with angry customers on the telephone in this era. Unsatisfied or angry customers must be
5 Tips on Dealing with Angry Customers on the Telephone That Will Make You Stand Out Read More »
What happens after a customer makes a purchase? A customer’s post-purchase experience is just as crucial to the success and sustainability of your business as the actions that led to the purchase. Post-Purchase communication with customers is essential to encourage repeat purchases, customer loyalty, and advocacy. Engagement post-purchase is a contributing factor to overall customer
How to Start Using Post-Purchase Emails (With Templates) Read More »
