Emails remain one of the most professional and efficient communication methods to be ever invented, and that is why they have been turned to a successful marketing strategy. This marketing strategy can be implemented in different ways depending on your type of business, and the approach you use will determine its efficacy. The strategy can […]
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It doesn’t matter if you are fresh out of college of whether you are changing jobs for the umpteenth time, landing the perfect job can be challenging and stressful. The job market is getting tougher as more and more people are becoming skilled through online education. You have to stand out from a crowd of
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Small businesses today continuously invest in a wide variety of strategies that ensure smooth internal operations every day, from customer interactions, employee collaboration, to accounting and finance management for better cash flow. In the face of modern trends and technology resources, small businesses also need to invest heavily in advanced security measures to protect the
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Remote work is the present and the future of the global business. The COVID-19 pandemic disintegrated entire companies and encouraged managers to embrace work from home as the only way to keep the business running as usual. If you are facing the same situation, you must understand how remote teams operate and help your employees
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Most people across the world dread cold emailing for two reasons. First, they don’t have solid relationships with their clients. Also, they lack non-verbal feedback, thus making it harder for them to modify their approach in real-time. This leads to failed cold emails in the long run. While the majority are struggling to write cold
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As a manager and a business owner, it’s your primary responsibility to make sure your key assets are taken care of – your employees. While your budget allocation matters, and finding more clients is vital for business growth, nothing can replace your employees in the process of expanding your business one day at a time.
4 Tips to Help Your Employees Thrive and Grow Your Business Read More »
The global Covid19 pandemic has turned the world economy on its head. Many businesses have closed their doors, and those that have managed to stay open have had to change the way they operate. One of the biggest changes has come in the digital marketing strategies that affected businesses must deploy. Engaging in smart and
11 Ways To Ensure Smart and Responsible Digital Marketing During the Covid-19 Pandemic Read More »
The internet has many advantages. One of them is that it offers a level playground for everybody and every business. Many businesses now carry out their transactions online on different platforms. What companies strive to do to survive online is to drive traffic to their website. They do this with different marketing tactics. Many businesses run
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It’s not easy to run a team of super-productive employees, but the COVID-19 outbreak makes the task even harder as now most managers need to synchronize business activities online. In such circumstances, no human being can handle all duties single-handedly and keep employee engagement on the desired level long-term. But the story has a very bright side.
How to Find the Right Digital Tools That Will Make Your Team More Effective Read More »
How many unread messages do you have in your inbox? Is it a hundred? Or two? We are pretty sure that you don’t have plans to open them. The reason is simple: the subject line is not engaging enough to motivate you to read the letter. According to statistics, 50% of users open messages based
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When you’re just starting to learn how to build websites, you might not want to immediately dive head-first into a computer science degree program or coding bootcamp. Maybe you’re not sure yet if coding is for you. Or perhaps you just want to learn the basics of HTML without getting too deep into advanced web
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Creating a successful operation that looks good to others is not an easy task, especially since you have to fight for survival during the early stages. Establishing a great infrastructure and organizing your team, as well as separating your personal views from your corporate values (in order to be perceived as more professional), is not
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Almost every industry is going through some major changes these days, and most of them have been enabled by various technological and scientific breakthroughs. While some industries are expected to rely heavily on modern technology, some are still regarded as immune to such changes and modernization. The legal sector is one of those where you
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Expanding your customer base is a goal that requires strategic thinking and lots of research in order to get just the right audience on board. If your target is the Generation X members, here are 5 tips to help you save time and concoct the right strategy to build engagement with Generation X. Choose the
5 E-commerce Tips to Build Engagement with Generation X Read More »
Oftentimes, timing in business can mean the difference between long-term success and complete failure. As dramatic as that may sound, that is a realistic presentation of how proper scaling methods can impact your business growth: choose the right moment when demand is about to rise, and you’ll reign supreme in your industry. Alternatively, fail to
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You may be a recent graduate or someone with work experience, but you have found yourself in the pool of the unemployed. There is no need to worry; there are many ways in which you can land your desired job. One way is through networking. This is not just about the people you know, but
Landing Your Dream Job: Tips for Writing Introduction Email Read More »
People generally confuse promotional emails with product recommendation emails, not realizing how different both are. A product recommendation email combines two effective marketing methods that are email marketing and retargeting for higher conversions. The strategy behind the product recommendation emails is to share recommendations and offers on relevant products. These recommendations are personalized based on
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Every company needs to have an HR department. It’s the law, actually. But beyond the pressure of governing legislature, human resources are a vital component of every growth-oriented company nowadays, simply because of the value that HR professionals bring to the modern workplace, as well as the brand as a whole. That said, it’s also
Human Resources in 2023: Top Trends You Need to Follow Read More »
Whether you are a direct marketer or B2B salesperson, having a healthy pipeline or list of potential customers is essential to generate a steady stream of sales/business which is necessary for business survival. Developing this pipeline entails the need to meet, engage or attract new people/prospects to our business, service or product. Some Important Methods
4 Great Sales Scripts for Contacting New Prospects on the Phone Read More »
Most businesses have an established customer base or repeat customers. These customers account for most of the revenue a business generates as compared to one-off customers. Marketing Expert, Ivana Taylor explains that a study done by Marketing Metrics found that there is a: 60 to 70% chance of successfully selling again to a current customer
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