How to Write a Product Introduction Email and 8 Samples Included

Product introduction email

Creating a compelling product introduction email is one of your most effective tools for re-engaging consumers, reminding them of the value your product delivers and introducing them to new products and offers.

Remember, you have put your heart, soul, and sweat into developing a new product. So when you launch the product to the public, send out a product introduction email announcing its availability only to be met with a lukewarm reception. It may leave you wondering what went wrong. 

Too many excellent goods have failed to succeed due to a poor product introduction. Companies often make the mistake of considering a product introduction email as an afterthought after putting in so much effort to get to launch day in the first place. You understand the importance of your new product from top to bottom, and you believe that people will recognize its significance and be delighted to check it out as soon as they see it. 

Your product introduction email must capture your audience’s attention and get them enthusiastic about what you’re giving to communicate your message to them effectively.

Research shows that over 60% of small businesses use email marketing to reach their customers. This goes further to prove that introducing your products via email is a strategy that shouldn’t be left out of your plans.

According to the University of Toronto, the failure rate for new product launches is 70-80%. No, this is not to scare you; it’s only to inform you of the importance of rolling out your product most effectively, guaranteeing success.

Product introduction emails inform your customers about introducing a new product or releasing an updated version of an existing one. 

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Best Practices for Product Introduction Email 

Your product introduction email should pique the interest of your target audience, causing them to want to learn more about your future release and purchase it. A fascinating introduction isn’t enough; you need to have an exciting conclusion as well. You must consider the whole campaign and design it to be interesting for a wide range of users—from those who are anxiously awaiting the launch to those who are unfamiliar with your brand. 

Make a Plan for a Series of Emails

Instead of sending out a single email to announce your product, you should send out a series of emails. When planning the introduction of a new product, do not make the mistake of sending one email: when you send a single email, you run the danger of your message being lost or not being remembered by the recipient. The effectiveness of these emails is dependent on the timing as well as the content of the emails. 

Build Anticipation Two Weeks Before the Debut Date

This teaser email informs your readers that something new is on the way without divulging too much information about what it is. You can generalize the problem that your product will solve. It is important not to send this email more than two weeks before the product launch (unless you are sending more than one teaser email); otherwise, you risk your audience forgetting about the product launch. 

One Week Before the Launch, Make the Following Announcement

This is the big moment… you are finally putting an end to the anticipation created by your earlier email. Inform your audience of precisely what will happen and when it will happen. Include images of your new product or screenshots of it, as well as information on when it will be available for purchase and how to obtain it. 

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Launch Day

It’s your product’s birthday, so throw some confetti in celebration! Share your excitement with your audience to motivate them to purchase or upgrade to the most recent version of your product. Include social sharing links on your website so that clients may assist in spreading the news about your business. 

One to Two Weeks Later – Follow-Up

It’s time to send out the in case you missed it (ICYMI) email. Please wait at least a week after launching your new product, or whenever you detect a slowdown in adoption, before sending this follow-up email to remind your audience of its existence. This should be directed towards the section of your audience that has not yet made a purchase, checked out the product, or opened the last email.

Create a Subject Line that Will Catch the Reader’s Attention

Your subject line must stand out among the hundreds of other emails your readers get in their inboxes. You want to arouse enough curiosity in your audience that they will want to know more about your product. 

Keep the subject lines as short as possible, ideally less than 50 characters. Make your subject line catchy by conveying a sense of urgency, such as “Don’t miss out!” 

More Tips on Writing a Product Introduction Email 

Including the fresh and exciting features that your product offers may seem like a good idea in your product launch emails. However, this might backfire. However, you’ll want to keep it short so that you don’t lose the interest of your audience. Your emails should concisely represent your brand and the people who receive them. 

  • Let’s start with a hello
  • Make use of visuals or films to draw the attention of your audience. 
  • Incorporate links to more information, such as a blog post or a product demo, inside your message. 
  • Include many call-to-actions (CTAs) to make it simple for your audience to take the next step. 

This product introduction email has all the necessary components, including a quick introduction, a graphic, a connection to another site, and a call-to-action button. 

5 Examples of How to Start a Letter to Get Warm Leads

Product Introduction Email Template 1

Subject: [Email subject here]

Hello, [client’s first name]

Starting with a catchphrase such as “Great News!” or “Now Available!” is an excellent way to start this line. In this section, explain that you are writing to inform them of your new product. 

[Provide a succinct description of the product in this section]

[List the essential characteristics of the new product here. You could also include links to demonstration videos or other helpful information about your new product]

[Fill up the blanks with your call to action. Make sure to include your contact information as well]

[Closing your email with your name or your company and the word “Thank you.”]

How to Write a Sales Introduction Email

Subject: Introducing [Your Product/Service]: Revolutionizing [Prospect's Industry]

Dear [Prospect's Name],

I hope this email finds you well. My name is [Your Name], and I am thrilled to reach out to you today with an exciting opportunity that could transform [Prospect's Company/Industry].

At [Your Company], we've developed [Your Product/Service], a cutting-edge solution specifically tailored to address the unique challenges faced by companies like yours. With [briefly mention a key feature/benefit], we are confident that [Your Product/Service] can significantly boost your team's productivity and ultimately drive impressive ROI.

As a trusted industry expert, I have closely followed [Prospect's Company] and admired your commitment to innovation and excellence. I am confident that integrating [Your Product/Service] into your operations will position you at the forefront of your industry.

I'd love the opportunity to discuss how [Your Product/Service] can benefit [Prospect's Company] further. Are you available for a quick call next week?

Thank you for considering our proposal. I look forward to the possibility of collaborating with [Prospect's Company] and contributing to your continued success.

Best regards,

[Your Name]
[Your Title/Position]
[Your Company]
[Your Contact Information]

How to Introduce Your Product Email Example

Subject: Introducing [Product Name]: Revolutionizing [Industry/Niche]

Dear [Recipient],

We are thrilled to introduce [Product Name], the game-changing solution that will transform the way you [address a key pain point or achieve a specific goal]. Created meticulously with our customers in mind, [Product Name] boasts cutting-edge features, unrivaled performance, and unparalleled ease of use.

With [Product Name], you can expect to streamline processes, boost productivity, and unlock new levels of efficiency, leading to increased profitability and customer satisfaction. Don't miss out on this incredible opportunity to stay ahead of the competition.

Discover the future of [industry/niche] today by visiting our website [website URL] or contacting our team for a personalized demo.

Best regards,
[Your Name]
[Company Name]

Product Introduction Email Example

Subject: Introducing Our Latest Innovation - The SmartLife Planner!

Dear [Recipient],

We are thrilled to announce the launch of our most groundbreaking product yet - the SmartLife Planner! This state-of-the-art digital planner is meticulously designed to streamline your daily activities, boost productivity, and bring ultimate convenience to your life.

With its user-friendly interface and intelligent features, the SmartLife Planner allows you to effortlessly organize tasks, set reminders, and sync seamlessly across all your devices. Whether you're a busy professional, a student, or a homemaker, our planner caters to all your scheduling needs.

Don't miss out on this game-changing tool. Experience the power of efficient planning with the SmartLife Planner today! Visit our website for more details.

Best regards,
[Your Name]
[Company Name]
[Contact Information]

How to Introduce a Product to A Customer Example

Subject: Hi [Customer's Name], Meet [Product Name] - Your New Game-Changer!

Dear [Customer's Name],

We hope this email finds you having an amazing day! As a valued member of our [Company Name] community, we're excited to share a game-changing innovation tailored just for you: introducing [Product Name].

After carefully considering your preferences and feedback, we designed [Product Name] to specifically enhance your [specific needs]. Its sleek design and advanced technology ensure an unparalleled experience, making it the perfect fit for someone like you who appreciates [mention customer's interests or lifestyle].

With [Product Name], you can now [highlight how it improves their daily life or solves a particular challenge they face]. It's truly a game-changer!

As a token of our appreciation, we'd like to offer you an exclusive 25% discount on your first purchase. Use code [CUSTOMCODE25] at checkout. But hurry, as this offer is limited to our esteemed customers like you!

Discover more about [Product Name] and take advantage of this special offer by clicking the link [insert link]. And if you have any questions or need assistance, our friendly support team is just a call or email away.

We genuinely value your opinion, so once you've tried [Product Name], we'd love to hear your thoughts and suggestions.

Thank you for being an integral part of our journey. We can't wait to see how [Product Name] elevates your [specific needs]!

Wishing you an incredible day ahead,

[Your Name]
[Your Title/Position]

New Product Introduction Email

Subject: Introducing the new [product name]!

Dear [Name],

We're excited to announce the launch of our new product, [product name]!

[Product name] is the first product of its kind to do [what the product does]. It's designed to [what the product is designed to do].

Here are some of the features of [product name]:

[Feature 1]
[Feature 2]
[Feature 3]
[Product name] is perfect for [who the product is for]. It's easy to use and is backed by our [warranty or guarantee].

We're so confident that you'll love [product name] that we're offering a [discount or free trial].

To learn more about [product name] and to take advantage of our offer, visit our website at [website address].

We hope you'll join us in celebrating the launch of [product name]!

[Your Name]

Product Introduction Email Sample 1

Subject: Our all-new Natural Wipe product line is now available! 

Hello, Jane! 

There’s a big announcement!

Hello, I’m writing to inform you that Natural Wipe, our new range of all-natural wiping products, will be launched shortly. We have formed partnerships with providers of organic and natural wiping chemicals to develop the cleaning solutions that our customers have requested. 

Our new Natural Wipe product line is the ideal alternative to harsh chemicals that can cause damage to valuable surfaces such as wood and stone. Natural Wipe products are guaranteed to provide the clean you want without causing expensive harm to your client’s surfaces since they are acquired from reputable sources and produced in a dedicated facility. 

In our Natural Wipe product range, we have a cleaner to meet any cleaning needs. 
• Kitchens and bathrooms are included. 
• Carpets and upholstered furniture 
• Logs of wood 
• A piece of glass 
• Tiles
• Jewelry and other trinkets.

See the incredible effects of these ultra-safe new items on our website by clicking on the link provided. 

I have some samples of these things that I would be delighted to give you if you are interested! Call 646577, email me at [email protected] or reply to this email and I will get them to you as soon as I possibly can. I’m sure you’ll want to give these interesting new goods a shot. 



Product Introduction Email Sample 2

Subject: Check out our new organic lipsticks!

Greetings, Respected Customer!

We want to convey our heartfelt gratitude for your continued support in purchasing our items.  Beauty Plus would like to present you with our new collection of organic lipsticks, which will be available soon. They are derived from natural materials such as oils, herbs, and other natural components, among other things.

Aside from that, the product has passed all of its testings, and the results obtained from volunteers have been outstanding. The lipsticks are available in various hues that preserve the lips' natural color while also keeping them supple. We cherish our customers’ pleasure, and we encourage you to provide us with feedback once you have used the product. 

This month, we offer a ‘buy one get one free promotion. Please choose your favorite lipstick shade and be confident in the fantastic results you will get. We are very optimistic that this product will appeal to women of all ages and skin tones, and we are excited to share it with you.

If you would like to obtain samples, please email us at [email protected], and we will get in touch with you via a salesperson as soon as possible. 

Please see the attachment for further information about the product, the available colors, and the pricing that is accessible. We hope you like this new product as much as we do.

Ave Alberto.

Product Introduction Email Sample 3


Subject: Check out our latest products!

Greetings, Sir/Madame

Let me use this occasion to promote our new anti-aging lotion, ‘Young Forever,’ available now. We are grateful for your continued support as a valued client over the last five years. We want to inform you about a new product that we believe would benefit your face treatment. 

This product is intended to ensure that a face is free of wrinkles, smooth, and retains its youthful radiance. Many volunteers have thoroughly tested the product, and we can tell you that no negative responses have been received. Those who have tried it have expressed pleasure, and we have received positive feedback. 

Please find included a sample of the product in case you desire to put it through its paces on your clients. You’ll also discover a brochure with further information on the product. Because you are a current client, you will be able to take advantage of a special discount on the new product. 

Please let us know if you would like to test the product yourself?

Jim Blessed,
Manager, Beauty Cosmetics.


Writing a product introduction email is an essential part of launching a new product and should not be taken lightly. It is your responsibility to explain to your customer what the product accomplishes and why they need it.

Please take advantage of your client’s attention with your subject line and introduction, then provide a brief description of the product and its key benefits, followed by a compelling call to action in your email. Please feel free to utilize the template given to build a fantastic product introduction email.

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