Home Customer Experience Business Marketing

Business Marketing

Here are tips to help SMEs and startups become and stay successful in the business world.

How Artificial Intelligence and Machine Learning are Changing B2B Marketing

We live in interesting times. The 21st century has thrust upon us machine capabilities that were the stuff of fiction only yesterday. Now machines can analyze human behavior and accurately do so, thanks to...

How to Prevent Banner Blindness

Online banner advertising has been around for years, and digital markets have been using it to advertise and get users to interact with their brand. However, this isn't often the case because ad fatigue...
newsletter trends

Trends in the Design of Email Newsletters in 2020

For many of us, the year 2020 hasn’t brought us what we had thought we would get going into the year due to the COVID-19 pandemic. However, that has not stopped email marketing for...
small business marketing

7 Reasons – Why A Marketing Database Is Essential For Your Small Businesses

Small businesses face many challenges when it comes to selling their goods and services. They need to ensure they gather and store the right information about their customers so that they can market their...

What You Need to Know About B2B Email Marketing

Emails remain one of the most professional and efficient communication methods to be ever invented, and that is why they have been turned to a successful marketing strategy. This marketing strategy can be implemented...

11 Ways To Ensure Smart and Responsible Digital Marketing During the Covid-19 Pandemic

The global Covid19 pandemic has turned the world economy on its head. Many businesses have closed their doors, and those that have managed to stay open have had to change the way they operate. One...

How to Grow Traffic and Drive Revenue with Digital Marketing

The internet has many advantages. One of them is that it offers a level playground for everybody and every business. Many businesses now carry out their transactions online on different platforms. What companies strive...

4 Ways to Mindfully Expand Your Business and Make More Money

Oftentimes, timing in business can mean the difference between long-term success and complete failure. As dramatic as that may sound, that is a realistic presentation of how proper scaling methods can impact your business...

Tips to Increase Your Facebook Fans from “Zero” to “Hero”

The growth of Facebook is still phenomenal. With the huge number of people interacting on Facebook every single day, any business would be doing itself great good by properly grabbing a piece of the...
Picture of Businesspersons

Perfectly Adapt LinkedIn as Your Business Marketing Powerhouse

Lately, the value of LinkedIn in business-to-business connections has begun to shine beyond imagination. LinkedIn is fast becoming another powerhouse of business marketing. Small and large business owners have now realized that LinkedIn can...
Lies

7 Common Lies about Social Media that Can Affect You Severely

The Internet is congested with lies, half-truths and truths. So also, as social media continues to evolve, all kinds of information are being spread. All these lies and half-truths have slowed down the pace of...

Social Media in 2012: 7 Major Things to Expect

As this year begins to unveil its windfalls and ills, we need to think ahead of the possible events of the year and how the events of 2011 may impact our lives in 2012. Importantly,...
Marketing

Email Marketing in 2012: 5 Striking Predictions

In 2011, we witnessed several amazing events. Search engine results pages (SERPs) integrated social networks; Microsoft acquired Skype, Google + came out as a strong competitor for Facebook; and Twitter and Facebook advertising soared....

How to Grow an Effective Twitter Audience

Twitter is fast becoming the hub of business communication on the Internet rather than an ordinary social network. More and more businesses are using Twitter for customer engagement, public relations, business promotions etc. As such,...
A Blackberry Phone

Facts Small Business Owners Should Know About Facebook Business Page

As of today, the number of ‘active users of Facebook’ has climbed another height - over 750 million active users. That’s amazing! Business owners everywhere on the planet are using Facebook to get new customers,...
Picture of a Key and a Dollar Sign

5 Significant Uses of a Business Blog in the Online Marketing Mix

If very large enterprises like Ford have incorporated blogging into their online marketing mix, why should a medium or small business owner think it is a waste of time or too much of a...
Picture of Businessmen Moving Towards a Dollar Sign

7 Top Tips to Get More Readers to Your Blog

Getting the desired traffic to your blog can be daunting! It is almost impossible until you begin to do the right things the right way. Thousands of blogs are started monthly, yet only a minor...
Picture of a little girl writing

The Beginner’s Guide to Writing- 7 SIMPLE TIPS

Writing is really interesting. If properly crafted, a simple information can change the toughest situations. The more interesting fact is that everybody can write. All that is required is to just begin to write and...

How to Master Selling on the Internet: The 6 Irrefutable Principles of Persuasion

Persuading your prospects more easily and quickly is necessary to get ahead of your rivals. More importantly, understanding the principle that locks in customers’ interests will help you gain a competitive advantage in the...

How to Upgrade Your Internet Marketing Strategy to Gain Competitive Advantage Using ‘Strategic Positioning’

Most individuals and companies owe their initial achievements on the Internet to unique positions. However, this is blurred with time if the individual or company lacks the knowledge of this powerful force. Obviously, most competitors on...