Here are tips to help SMEs and startups become and stay successful in the business world.
A solicitation email is a professional proposal sent to prospective clients to convince them to do business with you. A business solicitation email has many of the same factors as an open-house email. Nevertheless, they are different in their details and requirements. The solicitation email should be written to make them view you as the …
How to Write a Solicitation Email Examples Included Read More »
When running a business, it is standard practice to interact via email with a supplier asking for a discount. An essential process in these interactions is price negotiation and discounting, which allows both parties in a deal to stay within their budget. If you are responsible for building vendor relationships for your company, it’s beneficial …
Order letters are also known as purchase orders or PO. An order letter is the first step in initiating a particular purchase transaction. A vendor’s ability to execute an order is dependent on how they can follow comprehensive instructions. It also acts as a legal record of the transaction, and as a result, it should …
For any B2B or B2C marketplace, successful telemarketing remains one of the best ways to source customers because successful telemarketing is just as impactful as referrals. The seller and buyer both benefit from successful telemarketing; the buyer gets information about the product that will satisfy his needs while the seller receives monetary value for the …
Businesses survive on revenue from sales of products or services. No sales will occur unless you can successfully reach potential and existing customers or fulfill a need no one else can. The chances you are the only provider of your product or service are very slim, so developing the knowledge and skills necessary to effectively …
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While COVID-19 has increased the amount of time we spend online drastically, it has also caused the website traffic to plummet in several industries of the economy. But does a change like this mean that SEO has become useless? Certainly not! Not only has SEO always been important in the digital marketing world, but it …
Why SEO Needs to be a Priority Now More than Ever Read More »
In any online business, the most captivating form of marketing still remains video marketing. Furthermore, the most important ingredient of a successful digital marketing campaign, in general, is having compelling content. Research has shown that YouTube is the second most popular site on the web? and is second only to Google in the most visited sites …
Video Marketing: How It Can Benefit Your Small Business Read More »
A lot of small businesses are looking for ways to stay afloat due to the effect of the pandemic. And with the pandemic far from over, online marketing for small businesses continues to provide immense value to businesses that are exploring online marketing to expand their reach and revenue. Most small business owners are cost-conscious …
Small Business Online Marketing: Growing Despite a Low Budget Read More »
Almost 4.66 billion people were active internet users as of October 2020, encompassing 59 percent of the global population. This shows that more people are engaging with social media every day and if you own a business and are not inclined to establish a strong online presence on social media, there is a chance your …
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According to a study, more than 100,000 small businesses have shut permanently since the beginning of the coronavirus pandemic in March. And, this figure continues to rise. For instance, some of the major companies that filed for bankruptcy are 24 Hour Fitness on June 15, Advantage Rent A Car on May 26, Aeromexico on July …
How to Use Email Marketing to Get Back to Business After COVID-19 Read More »
We live in interesting times. The 21st century has thrust upon us machine capabilities that were the stuff of fiction only yesterday. Now machines can analyze human behavior and accurately do so, thanks to artificial intelligence (AI). With global business and most other human activities digitized, there is a need for artificial intelligence to help …
How Artificial Intelligence and Machine Learning are Changing B2B Marketing Read More »
Small businesses face many challenges when it comes to selling their goods and services. They need to ensure they gather and store the right information about their customers so that they can market their products to their targeted audience without hassles at all. When it comes to small businesses, most owners do not give importance …
7 Reasons – Why A Marketing Database Is Essential For Your Small Businesses Read More »
Emails remain one of the most professional and efficient communication methods to be ever invented, and that is why they have been turned to a successful marketing strategy. This marketing strategy can be implemented in different ways depending on your type of business, and the approach you use will determine its efficacy. The strategy can …
The global Covid19 pandemic has turned the world economy on its head. Many businesses have closed their doors, and those that have managed to stay open have had to change the way they operate. One of the biggest changes has come in the digital marketing strategies that affected businesses must deploy. Engaging in smart and …
11 Ways To Ensure Smart and Responsible Digital Marketing During the Covid-19 Pandemic Read More »
The internet has many advantages. One of them is that it offers a level playground for everybody and every business. Many businesses now carry out their transactions online on different platforms. What companies strive to do to survive online is to drive traffic to their website. They do this with different marketing tactics. Many businesses run …
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Oftentimes, timing in business can mean the difference between long-term success and complete failure. As dramatic as that may sound, that is a realistic presentation of how proper scaling methods can impact your business growth: choose the right moment when demand is about to rise, and you’ll reign supreme in your industry. Alternatively, fail to …
4 Ways to Mindfully Expand Your Business and Make More Money Read More »
