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Here are tips to help SMEs and startups become and stay successful in the business world.

11 Ways To Ensure Smart and Responsible Digital Marketing During the Covid-19 Pandemic

The global Covid19 pandemic has turned the world economy on its head. Many businesses have closed their doors, and those that have managed to stay open have had to change the way they operate. One...

7 Ways to Build A Strong Online Social Media Presence

Almost 4.66 billion people were active internet users as of October 2020, encompassing 59 percent of the global population. This shows that more people are engaging with social media every day and if you own...
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Maximizing Your Social Media Strategies: Advice from Thought Leaders in Internet Marketing

Internet marketing has taken a sudden shift since the beginning of growth in social media and networking. Every aspect of internet marketing has brought more challenges as the web continues to change very rapidly....
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7 Reasons – Why A Marketing Database Is Essential For Your Small Businesses

Small businesses face many challenges when it comes to selling their goods and services. They need to ensure they gather and store the right information about their customers so that they can market their...

4 Ways to Mindfully Expand Your Business and Make More Money

Oftentimes, timing in business can mean the difference between long-term success and complete failure. As dramatic as that may sound, that is a realistic presentation of how proper scaling methods can impact your business...

Tips to Increase Your Facebook Fans from “Zero” to “Hero”

The growth of Facebook is still phenomenal. With the huge number of people interacting on Facebook every single day, any business would be doing itself great good by properly grabbing a piece of the...

How to Prevent Banner Blindness

Online banner advertising has been around for years, and digital markets have been using it to advertise and get users to interact with their brand. However, this isn't often the case because ad fatigue...
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5 Significant Uses of a Business Blog in the Online Marketing Mix

If very large enterprises like Ford have incorporated blogging into their online marketing mix, why should a medium or small business owner think it is a waste of time or too much of a...
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The Beginner’s Guide to Writing- 7 SIMPLE TIPS

Writing is really interesting. If properly crafted, a simple information can change the toughest situations. The more interesting fact is that everybody can write. All that is required is to just begin to write and...
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Email Marketing in 2012: 5 Striking Predictions

In 2011, we witnessed several amazing events. Search engine results pages (SERPs) integrated social networks; Microsoft acquired Skype, Google + came out as a strong competitor for Facebook; and Twitter and Facebook advertising soared....

How to Upgrade Your Internet Marketing Strategy to Gain Competitive Advantage Using ‘Strategic Positioning’

Most individuals and companies owe their initial achievements on the Internet to unique positions. However, this is blurred with time if the individual or company lacks the knowledge of this powerful force. Obviously, most competitors on...

Business Tips: 5 Practical Steps to Achieving a More Productive Day

First published on February 25, 2011 but updated regularly. Today, we are faced with more activities than we can attend to everyday, and attempting to do all of them can prevent us from having a...

Igniting a revolution in Online Search: Niche Search Engines Emerge

The internet is constantly changing. It is amazing how suddenly another innovation begins to garner acceptance on the internet. Moreover, because of the speed of transferring information online, new developments rise very fast and are...

2 Powerful Secrets: Accelerate Your Effectiveness by Laying Hold of Secrets

The world we live in is ruled by secrets. There are business secrets, life secrets, money secrets, love secrets etc. Ignorance of these secrets can make you struggle ten times harder before you succeed...
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Perfectly Adapt LinkedIn as Your Business Marketing Powerhouse

Lately, the value of LinkedIn in business-to-business connections has begun to shine beyond imagination. LinkedIn is fast becoming another powerhouse of business marketing. Small and large business owners have now realized that LinkedIn can...
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Trends in the Design of Email Newsletters in 2020

For many of us, the year 2020 hasn’t brought us what we had thought we would get going into the year due to the COVID-19 pandemic. However, that has not stopped email marketing for...

How Artificial Intelligence and Machine Learning are Changing B2B Marketing

We live in interesting times. The 21st century has thrust upon us machine capabilities that were the stuff of fiction only yesterday. Now machines can analyze human behavior and accurately do so, thanks to...
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Video Marketing: How It Can Benefit Your Small Business

In any online business, the most captivating form of marketing still remains video marketing. Furthermore, the most important ingredient of a successful digital marketing campaign, in general, is having compelling content. Research has shown that YouTube...

How to Grow an Effective Twitter Audience

Twitter is fast becoming the hub of business communication on the Internet rather than an ordinary social network. More and more businesses are using Twitter for customer engagement, public relations, business promotions etc. As such,...
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7 Top Tips to Get More Readers to Your Blog

Getting the desired traffic to your blog can be daunting! It is almost impossible until you begin to do the right things the right way. Thousands of blogs are started monthly, yet only a minor...