Business Emails

Protecting Your Brand While Using Social Media for Branding

By Indiana Lee / February 9, 2021

Like it or not, social media is a powerful marketing tool that ranks right up amongst other things like email and search engine marketing. However, unlike other online promotional channels, social media has much more potential to operate as a two-edged sword. Gathering positive reviews can quickly turn into downplaying negative ones. Handling critical comments and […]

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Video Marketing: How It Can Benefit Your Small Business

By Opeyemi Olagoke / February 8, 2021

In any online business, the most captivating form of marketing still remains video marketing. Furthermore, the most important ingredient of a successful digital marketing campaign, in general, is having compelling content. Research has shown that YouTube is the second most popular site on the web? and is second only to Google in the most visited sites

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Email Reply Etiquette: 13 Important Rules for Responding to Professional Emails

By Opeyemi Olagoke / October 27, 2022

In the 21st century, email has become one of the most significant ways in which individuals, students, companies, and business owners communicate professionally and personally. The use of email gained so much popularity with the aid of the internet that it is now used as a form of digital marketing. However, it is a fact

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7 Common Mistakes Companies Make With Their Social Media Strategy

By Ashley Simmons / October 28, 2020

If there are still people who think that social media marketing does not work, then that has to be from some naivety or ignorance level. This is a very untrue statement. If your social media marketing does not work for you as a brand, then that means that there are many things that you are

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Proofreading Your Emails: Your Ticket to Writing Better Emails

By Maya Ola / August 28, 2020

The difference between the almost right word & the right word is really a large matter, it’s the difference between the lightning bug and the lightning says Mark Twain the famous reporter. Is he right or wrong? I think he is absolutely right because, irrespective of how carefully you proofread your emails, there will always

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5 Quick Steps to Request a Meeting via Email to be More Productive

By Chinazom Elizabeth Izuora / July 17, 2020

Professional salespeople will often say that “meetings make money” as meetings create an excellent opportunity to capture the hearts and pockets of potential customers by creating a lasting impression of the quality and value of your product or service. These great opportunities for pitching your business don’t just occur. Meetings are sometimes requested weeks in

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What You Need to Know About B2B Email Marketing

By Tobias Foster / June 23, 2020

Emails remain one of the most professional and efficient communication methods to be ever invented, and that is why they have been turned to a successful marketing strategy. This marketing strategy can be implemented in different ways depending on your type of business, and the approach you use will determine its efficacy. The strategy can

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8 Ways Your Writing Skills Will Help You Land A Perfect Job

By Donna James / July 2, 2020

It doesn’t matter if you are fresh out of college of whether you are changing jobs for the umpteenth time, landing the perfect job can be challenging and stressful. The job market is getting tougher as more and more people are becoming skilled through online education. You have to stand out from a crowd of

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How to Write Cold Sales Emails that Convert Quickly

By Tobias Foster / May 25, 2020

Most people across the world dread cold emailing for two reasons. First, they don’t have solid relationships with their clients. Also, they lack non-verbal feedback, thus making it harder for them to modify their approach in real-time. This leads to failed cold emails in the long run. While the majority are struggling to write cold

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8 Sales Email Subject Lines That Get Results

By Sandra Larson / April 21, 2020

How many unread messages do you have in your inbox? Is it a hundred? Or two? We are pretty sure that you don’t have plans to open them. The reason is simple: the subject line is not engaging enough to motivate you to read the letter. According to statistics, 50% of users open messages based

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Free HTML Tutorials for Web Development Beginners

By Chad M. Crabtree / January 29, 2023

When you’re just starting to learn how to build websites, you might not want to immediately dive head-first into a computer science degree program or coding bootcamp. Maybe you’re not sure yet if coding is for you. Or perhaps you just want to learn the basics of HTML without getting too deep into advanced web

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Landing Your Dream Job: Tips for Writing Introduction Email

By Dr. Kelechi Duru / December 24, 2023

You may be a recent graduate or someone with work experience, but you have found yourself in the pool of the unemployed. There is no need to worry; there are many ways in which you can land your desired job. One way is through networking. This is not just about the people you know, but

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A Complete Guide to Write a Product Recommendation Email

By Stella Lincoln / November 27, 2019

People generally confuse promotional emails with product recommendation emails, not realizing how different both are. A product recommendation email combines two effective marketing methods that are email marketing and retargeting for higher conversions. The strategy behind the product recommendation emails is to share recommendations and offers on relevant products. These recommendations are personalized based on

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How To Win Back Old Customers

By Chinazom Elizabeth Izuora / February 7, 2023

Most businesses have an established customer base or repeat customers. These customers account for most of the revenue a business generates as compared to one-off customers. Marketing Expert, Ivana Taylor explains that a study done by Marketing Metrics found that there is a: 60 to 70% chance of successfully selling again to a current customer

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How to Write Great Content for Messaging Bots – 6 Tips

By James Daily / July 31, 2019

Entrepreneurs put a lot of efforts into developing digital marketing strategies to attract new customers and take their businesses to the next level. Researches have shown that among all digital marketing tools, email marketing is the most popular. Being on top of the biggest generated ROI, email marketing brings $44 for every $1 spent. However,

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5 Email Mistakes Every Customer Service Team Should Avoid

By Nora Mork / July 31, 2019

In running an effective customer service department, communicating with your customers is the core activity. If that means of communication is email, then here are the five classic errors to avoid at all costs. Not answering the question As well as being well written, unique, and timely, it is essential that any email you send

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Responding to Negative Feedback from Online Clients

By Teju Duru / December 23, 2023

Responding to negative feedback from online clients is now a vital aspect of business in our highly digital world. It does not take long for negative reviews, that are not well managed, to go a little bit viral online. Consequently, these have the potential of smearing the image of your business and causing colossal damages.

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Asking for a Salary Raise for Your Teammates via Email

By Teju Duru / December 24, 2023

Looking for tips on asking for salary raise for yourself? Read How to Ask for Salary Raise at Work via Email. As a team leader, it is in your best interest for your teammates to be well motivated. Research has shown that teams that feel motivated as a unit do better than those that do

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Using Email to Report Sexual Harassment by a Superior

By Teju Duru / July 31, 2019

It is important to know how to report sexual harassment as it can occur in a business environment. Anyone and everyone can be subjected to it. However, when it is coming from your superior, it can be traumatic. Hence, there are professional ways to report it without putting your job in jeopardy. Statistically, women experience

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13 Steps To Professional Emails With Impactful Results

By Katrina Hatchett / July 31, 2019

Emails are still an integral part of business communication, and an effectual marketing tool if done right. That said, most emails fall by the wayside as they do not follow these simple steps to making them impactful. With no more ado, here are 13 steps to follow in order to write emails with real impact.

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