As a freelancer, business owner, or service provider, increasing your rate is an eventuality you cannot escape from. Sometimes, a rate increase may be all the difference between thriving or barely staying afloat with your finances. Writing a rate increase letter is one of the hardest things you may have to write as a service […]
How to Write a Rate Increase Letter to Get Your Desired Rates (Samples) Read More »
Despite the growth of social media, email remains an inalienable component of online communication. Statistics say that in 2020, there will be 4 billion email users worldwide, and their number will amount to 4.6 billion users in a few years. Businesses widely use different email marketing strategies to stand out and attract more clients. It
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As a business owner, your number one goal is to service your customers. There are key components to growing your business, one of the most important is providing value for your customers. Providing value for your company is relative, you don’t know if your customers are satisfied with your company if you don’t ask for
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Research confirms the likelihood that a company will upsell and cross-sell with email marketing to an existing customer is more than getting to sell to new ones; the most effective way being upselling and cross-sell with email marketing. “Would you prefer oyster or mustard sauce?” “Would you like to get a maintenance package for your car with
How to Upsell and Cross-Sell with Email Marketing Read More »
Continuous communication with your customers is extremely important as a business owner. You need to let your customers know about upcoming promotions, sales, update on their orders and even a personalized birthday message if you have the data. Without email automation, composing and sending each of these emails would be a herculean time-consuming task, especially
Email Automation 101: Everything you need to know Read More »
Do you send sales follow-up emails? Studies show that it takes as much as five contacts before a prospect makes a purchase decision. This is consistent with the consumer behavior theory that consumers go through several stages before making the decision to purchase a product. It is your responsibility as a salesperson to professionally stir
5 Best Practices for Sales Follow-up Emails Read More »
In any online business, the most captivating form of marketing still remains video marketing. Furthermore, the most important ingredient of a successful digital marketing campaign, in general, is having compelling content. Research has shown that YouTube is the second most popular site on the web? and is second only to Google in the most visited sites
Video Marketing: How It Can Benefit Your Small Business Read More »
In the 21st century, email has become one of the most significant ways in which individuals, students, companies, and business owners communicate professionally and personally. The use of email gained so much popularity with the aid of the internet that it is now used as a form of digital marketing. However, it is a fact
Email Reply Etiquette: 13 Important Rules for Responding to Professional Emails Read More »
Professional salespeople will often say that “meetings make money” as meetings create an excellent opportunity to capture the hearts and pockets of potential customers by creating a lasting impression of the quality and value of your product or service. These great opportunities for pitching your business don’t just occur. Meetings are sometimes requested weeks in
5 Quick Steps to Request a Meeting via Email to be More Productive Read More »
Emails remain one of the most professional and efficient communication methods to be ever invented, and that is why they have been turned to a successful marketing strategy. This marketing strategy can be implemented in different ways depending on your type of business, and the approach you use will determine its efficacy. The strategy can
What You Need to Know About B2B Email Marketing Read More »
Most people across the world dread cold emailing for two reasons. First, they don’t have solid relationships with their clients. Also, they lack non-verbal feedback, thus making it harder for them to modify their approach in real-time. This leads to failed cold emails in the long run. While the majority are struggling to write cold
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How many unread messages do you have in your inbox? Is it a hundred? Or two? We are pretty sure that you don’t have plans to open them. The reason is simple: the subject line is not engaging enough to motivate you to read the letter. According to statistics, 50% of users open messages based
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People generally confuse promotional emails with product recommendation emails, not realizing how different both are. A product recommendation email combines two effective marketing methods that are email marketing and retargeting for higher conversions. The strategy behind the product recommendation emails is to share recommendations and offers on relevant products. These recommendations are personalized based on
A Complete Guide to Write a Product Recommendation Email Read More »
Responding to negative feedback from online clients is now a vital aspect of business in our highly digital world. It does not take long for negative reviews, that are not well managed, to go a little bit viral online. Consequently, these have the potential of smearing the image of your business and causing colossal damages.
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Email marketing or correspondence, in general, can be tricky. While different from traditional marketing, it still requires you to be the salesperson. However, email marketing separates itself from traditional means of advertisement for one important reason – individual targeting. Every email you write will be opened, read and experienced individually. People rarely experience emails with
How to Answer Emails to Keep Customers Coming Back Read More »
Email marketers have a lot of tricks up their sleeves to keep their email subscribers opening the emails they send. Anything from changing the time of day an email is sent to switching up content can keep fickle readers opening, clicking and buying. But if you’ve been sending promotional emails or newsletters and you’re seeing
How to Use Different Email Types to Keep your Customers Engaged Read More »
There are a lot products, services, and needs dragging the limited attention and resources of your desired clientele, therefore, businesses must be proactive and inventive in finding ways to reach customers and attract them to offered products or services. Reaching customers via Email is a versatile and low-cost solution for proactive businesses. Statistics and findings of
Tips And Tricks For Successfully Reaching Customers Via Email Read More »
Email marketing is a form of online advertising that many businesses use to better the reach of their target audience. Email marketing is about building relationships with existing, known prospects and customers – individuals who have actively provided contact details in return for valuable offers or content. Also, email marketing is used as a great
Top Seven [7] Email Marketing Service Providers to Consider Read More »
Introduction When you send a proposal, contract, initial design, questionnaire or any other thing to a client via email, your initial excitement of a possible business deal or positive response may be watered down by the unresponsiveness of the client. It is very important that in your communication with customers, especially via email, that you
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Introduction It could be quite frustrating when you send business emails to your (potential) customers, hoping for the anticipated response, but end up getting the complete opposite – no response. Many people that find themselves in situations like this just surrender and feel they have done their best and move on to another customer,
Why Your Clients are Unresponsive to Your Emails Read More »
